A moving projection and gobos from Quince Imaging lit the exterior of the museum.
Photo: Daniel Swartz
Yellow drapes lined the entryway to the party, and staffers put gold medals around the necks of attendees as they passed through.
Photo: Tony Brown for BizBash
The Newseum atrium's 40-by-22-foot projection screen served as the main viewing spot for the opening ceremony.
Upon arrival, guests also received small American and Brazilian flags, as well as Olympics-branded hand-clappers to use when the U.S. delegation of athletes entered the opening ceremony.
Continuing the technology theme, Comcast promoted its custom geofilters for Snapchat on signage throughout the museum.
Capoeira experts performed a demonstration of the traditional Brazilian martial art.
Design Foundry drew inspiration from the Copacabana Beach in Rio for the second-floor terrace of the museum. Beach chairs, umbrellas, and surfboards decorated the space.
Guests played ping-pong, an official Olympic sport, on the terrace throughout the night.
The caipirhina bar in the Copacabana Beach area served the traditional and watermelon versions of the classic Brazilian cocktail.
In addition to offering hors d'oeuvres, Wolfgang Puck Catering set up a kabob station with five types of grilled skewers including veggie, shrimp, barbecue chicken, tri-tip sirloin, and pineapple.
Desserts in the Annenberg theater lobby included quindim, a Brazilian coconut flan.
Servers wore yellow and green, two of the colors of the Brazilian flag, on T-shirts with "Brasil" written on them. Meanwhile, Brazilian chocolate truffles known as brigadeiro were set in red, white, and blue wrappers.
The party spanned two levels of the seven-floor museum, with viewing lounges, games, and food and bars on both.
Photo: Tony Brown for Bizbash
A photo opportunity offered props representing the United States and Brazil, including flags, hats, and sunglasses in the colors of each country.
Comcast provided three virtual-reality stations, each showcasing scenes of Rio.
At the beginning of the evening, the NBC peacock made an appearance outside with the Batala Drumming Group.
A map of the United States made from license plates representing each state decorated the bar in the Americana-theme lounge outside the Annenberg Theater on the first floor.
Wow Entertainment set up gaming stations inspired by Olympic sports, including a basketball shoot-out and a foosball table.
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