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MTV Video Music Awards

The MTV Video Music Awards, an annual ceremony that has moved from city to city and fluctuated in the ratings since 1984, continues to be one of the most-talked-about music events in the U.S. In addition to a raucous show, the V.M.A.s also see a host of related parties from brands like Esquire, Cash Money Records, and Perez Hilton. The 2014 event is slated to take place in Los Angeles on August 24; here's our archive of MTV Video Music Awards coverage.


V.M.A.S STICK TO BUSINESS AS USUAL: Despite some references to current events—Common referenced the civil rights protests in Ferguson, Missouri, and Miley Cyrus invited a formerly homeless youth to accept her award for video of the year—the MTV Video Music Awards had few surprises and closed with a extended-length performance from Beyonce. Billboard: “Lewdness, a hallmark of so many VMA telecasts, took a backseat on this night—even Nicki Minaj's stripper moves seemed tame within the night's opening sequence.” http://bit.ly/1pxgWfl
Posted August 25, 2014, 8:14 a.m. EDT


MTV HELPS BRANDS WITH REAL-TIME MARKETING AT V.M.A.S: To reach millennial audiences, brands such as Pepsi and Verizon Wireless have strategies to create real-time ads during Sunday’s MTV Video Music Awards and other live events. The New York Times: “There is also a lively debate on Madison Avenue over whether real-time marketing is an effective new weapon in the advertising arsenal or a fad that is soon to fade. It is more likely, critics complain, for people who read or comment on marketing-related posts to work in the marketing or media industries rather than be potential buyers of the products.” http://nyti.ms/1oYaGOe
Posted August 22, 2014, 8:30 a.m. EDT


VIDEO MUSIC AWARDS TAKE OVER BROOKLYN: MTV's Video Music Awards took place in Brooklyn's Barclays Center—and featured plenty of star power with Justin Timberlake and a reunion of 'NSync, a kinky duet between Miley Cyrus and Robin Thicke, and an opening number from Lady Gaga—but producers introduced a venue change for the closing performance: Katy Perry singing in a boxing ring set up at the foot of the Brooklyn Bridge. The New York Post: http://bit.ly/19TQo1F
Posted August 26, 2013, 8.44 a.m. EDT

SOCIAL PARTNERSHIP LIFTS V.M.A.S SPONSORSHIP: The ratings for Video Music Awards may have dropped dramatically last year, but the growth of social media interaction has given the MTV event a big sponsor boost. The 2013 V.M.A.s has already set a sponsorship record, which the network partially credits to a new partnership with Twitter's TV ad targeting service, Amplify. Viacom Media Networks' Jeff Lucas told Billboard: "In the world of social media, the VMAs is our Super Bowl and even bigger in some ways. ... We have live events but we also have topical events, and we’re gonna build off of the VMAs. I know a lot of organizations have agreements with Twitter and do different things, but I think we are the best fit. It’s a great product to build off of, not just content. We have relevant content that we can customize." http://bit.ly/1bYH8Xe
Posted August 23, 2013, 7.55 a.m. EDT


What the Critics Said: V.M.A.s Disappointed With Poor Audiovisual Production, No Defining Moment

Despite controversial performances, the 2013 MTV Video Music Awards failed to impress critics.

News Posted August 26, 2013, 1:53 PM EDT

What the Press Said About the V.M.A.s: MTV Loves a Scandal

News Posted September 14, 2009, 2:42 PM EDT

Jay-Z Reigns Over MTV V.M.A. After-Parties

This year might not have seen a lot of production-heavy Video Music Awards after-parties, but several artists, brands, and clubs hosted events into the wee hours.

Event Report Posted September 14, 2009, 5:26 PM EDT

MTV Spreads Out on Paramount Lot for 25th V.M.A.s

News Posted September 8, 2008, 11:27 AM EDT

Unofficial VMA After-Parties Lure Guests With Full-Scale Concerts

After an MTV VMA ceremony with lots of musical acts, another slate of headliners played a key part in the after-party entertainment.

Event Report Posted September 8, 2008, 4:16 PM EDT

MTV VMA Parties Embrace Vegas Style

With MTV taking its big award show to Sin City, event producers embraced the city's reputation for over-the-top, all-night parties�"plus its scads of striking new venues.

Event Report Posted September 10, 2007, 4:46 PM EDT

Swag Suites Blanket Vegas for MTV VMA Weekend

Event Report Posted September 10, 2007, 12:04 PM EDT

MTV Awards Return, With the Focus on the Parties

With the once-chaotic Video Music Awards back in New York, the tagalong events got all the attention. Their established formula: Put the spotlight squarely on the celebrity hosts—and some strategically placed logos.

Event Report Posted September 6, 2006, 12:00 AM EDT

SPECIAL REPORT: Inside the MTV VMA Parties

Despite Hurricane Katrina, dozens of sponsors delivered a deluge of VMA parties, from ultra-exclusive dinners to booty-shaking bashes.

Event Report Posted February 15, 2006, 1:22 PM EST

SPECIAL REPORT: Inside the MTV VMA Parties Part 2

Despite Hurricane Katrina, dozens of sponsors delivered a deluge of VMA parties, from ultra-exclusive dinners to booty-shaking bashes.

Event Report Posted February 15, 2006, 1:22 PM EST

SPECIAL REPORT: Inside the MTV VMA After-Parties

Event Report Posted September 3, 2003, 12:00 AM EDT

SPECIAL REPORT: Inside MTV's VMAs

Event Report Posted September 4, 2002, 12:00 AM EDT