MTV Video Music Awards
The MTV Video Music Awards, an annual ceremony that has moved from city to city and fluctuated in the ratings since 1984, continues to be one of the most-talked-about music events in the U.S. In addition to a raucous show, the V.M.A.s also see a host of related parties from brands like Esquire, Cash Money Records, and Perez Hilton. The 2013 event took place in New York on August 25; here's our archive of MTV Video Music Awards coverage.
VIDEO MUSIC AWARDS TAKE OVER BROOKLYN: MTV's Video Music Awards took place in Brooklyn's Barclays Center—and featured plenty of star power with Justin Timberlake and a reunion of 'NSync, a kinky duet between Miley Cyrus and Robin Thicke, and an opening number from Lady Gaga—but producers introduced a venue change for the closing performance: Katy Perry singing in a boxing ring set up at the foot of the Brooklyn Bridge. The New York Post: http://bit.ly/19TQo1F
Posted August 26, 2013, 8.44 a.m. EDT
SOCIAL PARTNERSHIP LIFTS V.M.A.S SPONSORSHIP: The ratings for Video Music Awards may have dropped dramatically last year, but the growth of social media interaction has given the MTV event a big sponsor boost. The 2013 V.M.A.s has already set a sponsorship record, which the network partially credits to a new partnership with Twitter's TV ad targeting service, Amplify. Viacom Media Networks' Jeff Lucas told Billboard: "In the world of social media, the VMAs is our Super Bowl and even bigger in some ways. ... We have live events but we also have topical events, and we’re gonna build off of the VMAs. I know a lot of organizations have agreements with Twitter and do different things, but I think we are the best fit. It’s a great product to build off of, not just content. We have relevant content that we can customize." http://bit.ly/1bYH8Xe
Posted August 23, 2013, 7.55 a.m. EDT