Guests tried their luck at game stations during In Touch Weekly's annual "Icons & Idols" celebration at the Bar Marmont immediately following the award ceremony.
Photo: Sean Smith
Sponsor UV Vodka offered snow cones from a station at the Marmont party.
Sprint was among the sponsors of the In Touch event, and its logo was represented in a gobo. Sprint branded the DJ booth, which offered music by Pete Wentz, Johnny Wujek, and Tendaji Lathan.
Guests and celebrities took their turns singing at the Def Jam Rapstar and Kodak EasyShare pre-V.M.A. party.
Celebrity guests picked up Kodak's M590 digital camera at the event.
Music Box Powered by Ustream was a two-day private event celebrating music and the V.M.A.s. The entire event streamed live on Ustream from atop the London Hotel in West Hollywood.
Photo: Michael Williams
The Music Box Powered by Ustream event included performances by LMFAO, Aloe Blacc, Kat Graham, and a lineup of S.K.A.M. Artist DJs.
Event Eleven produced the Music Box event at the London, where red pillows popped against white seating groups. Command PR handled PR.
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Artists interpreted folk tales and other stories to create live installations for the 21st annual Watermill Center benefit, which raised a record $2.2 million.
From unusual venues to social-media-driven contests, event hosts found new and unusual ways to attract attention at the buzzy San Diego convention.
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