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Music Festivals

With the success of events like Lollapalooza and Coachella, more companies are hosting music festivals and, at the same time, attracting more sponsors that host brand-focused parties, lounges, and other activations for attendees and V.I.P.s. Here's our archive of big festivals, including South by Southwest (better known as SXSW), Lollapalooza, and Coachella.

6 Music Festival Trends: Event Ideas From This Year's Lollapalooza, SXSW, Coachella, and More

Health and wellness activities, old-school entertainment, and complimentary festival goods were just some of the trends spotted at music festivals in 2015.

Idea File Posted August 13, 2015, 7:00 AM EDT

Q&A: Why Music Festival Producers Are "All in This Together"

Electric Daisy Carnival's Pasquale Rotella argues that industry pros should work toward the success of the whole category, rather than isolate their own events.

Q & A Posted May 26, 2015, 7:44 AM EDT


Festival Producers on Strategy

Event Innovators 2015: Meridith Valiando Rojas

The co-founder and C.E.O. of DigiTour Media brings social media stars together for the Gen Z crowd.

Event Innovators 2015 Posted July 1, 2015, 3:35 AM EDT

Event Innovators 2015: Graham Williams & James Moody

The co-founders of Austin's Fun Fun Festival aimed to "create a festival for not-festival people."

Event Innovators 2015 Posted July 1, 2015, 3:00 AM EDT

An Event Marketer's Guide to Music Festivals

Find the best fit for your brand or activation with this insider's look at what works and what doesn't work at some of the biggest festivals in the United States.

Event Intelligence Posted April 2, 2014, 7:00 AM EDT

Top 50 Innovative Event Pros 2013: Chad Issaq

The executive vice president of business development and partnerships for Superfly Marketing Group is known for his unique sponsorship integrations at large festivals like Bonnaroo.

Event Innovators 2013 Posted June 12, 2013, 7:00 AM EDT


Coachella

17 Festival-Inspired Design and Decor Ideas From Coachella Parties

From the whimsical and bohemian to the chic and structured, these ideas provide inspiration for press walls, tabletops, seating, branding, and more.

Event Report Posted April 15, 2015, 7:30 AM EDT

Coachella Party Pictures: a Look Inside the Fest's Intimate, Wellness-Focused Events

As many parties took a more exclusive and targeted turn, brands brought beauty stations, health-conscious offerings, and plenty of flowers and succulents.

Event Report Posted April 13, 2015, 4:42 PM EDT

Coachella 2015 Preview: Will This Year Mark a New Party Trend?

Although some massive events remain on the desert roster, many brands are making the move to more targeted, intimate fetes at the California music festival to attract a better-curated mix of influencers.

News Posted April 3, 2015, 7:30 AM EDT


South by Southwest

SXSW 2015: 26 Ways Brands Engaged Festival Attendees

How Spotify, Pandora, Mashable, and others used experiential tactics to stand out during the 10-day music, film, and interactive festival.

Event Report Posted March 31, 2015, 7:30 AM EDT

14 High-Tech Ideas to Steal From SXSW

How brands like HBO, Samsung, and GE embraced the interactive component of Austin's buzzy festival to entice the crowds.

Event Report Posted March 26, 2015, 8:15 AM EDT

Why SXSW Is Using iBeacons for Hyper-Local Networking

Organizers say a massive installation of Bluetooth low-energy beacons combined with tagged attendee profiles will help people make meaningful connections.

News Posted March 12, 2015, 7:30 AM EDT

SXSW 2015 Preview: What to Expect at Austin's Big Fest This Year

The wildly popular music, film, and technology festival and conference returns to Austin on March 13, bringing new brand activations alongside increased security.

News Posted March 9, 2015, 7:15 AM EDT


Lollapalooza

Lollapalooza 2015: How Sponsors Lured Festivalgoers With V.I.P.-Style Perks

At Chicago's massive music festival, sponsors such as Bud Light and Toyota brought high levels of production—and lots of creature comforts—to their on-site activations.

Event Report Posted August 4, 2015, 7:45 AM EDT

Lollapalooza 2014 Photos: See the Biggest Brand Activations

From makeup applications to fully built-out lounge areas, here's how brands like Samsung, Red Bull, and M.A.C. courted guests at Lollapalooza and surrounding parties.

Event Report Posted August 5, 2014, 7:30 AM EDT

Lollapalooza V.I.P. Catering by the Numbers

The music festival caterer expects to serve 25,500 meals and tons of boozy popsicles.

News Posted July 17, 2014, 7:45 AM EDT

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