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Music Festivals

With the success of events like Lollapalooza and Coachella, more companies are hosting music festivals and, at the same time, attracting more sponsors that host brand-focused parties, lounges, and other activations for attendees and V.I.P.s. Here's our archive of big festivals, including South by Southwest (better known as SXSW), Bonnaroo, and Ultra Music Festival.

Lollapalooza 2014 Photos: See the Biggest Brand Activations

From makeup applications to fully built-out lounge areas, here's how brands like Samsung, Red Bull, and M.A.C. courted guests at Lollapalooza and surrounding parties.

Event Report Posted August 5, 2014, 7:30 AM EDT

Pitchfork Music Festival 2014: Brand Activations From Goose Island, Topman, and More

The independent music festival in Chicago featured clever brand activations from live screen-printing to a "missed connections" board.

Event Report Posted July 22, 2014, 7:45 AM EDT

5 Ways to Improve Large Music Festivals

Event Intelligence Posted April 25, 2013, 7:30 AM EDT


Festival Producers on Strategy


Coachella


South by Southwest


Lollapalooza


Archives

Hotel Takeovers: Inside the Hottest Trend From Miami's Winter Music Conference

See how Red Bull, SLS South Beach, and others put their stamp on the electronic music event.

Event Report Posted April 3, 2014, 8:03 AM EDT

What It Takes to Maintain the Largest Floating Music Festival

The electronic dance music event Groove Cruise X marked its 10th anniversary with marathon DJ sets, a beach party, and a superhero theme night.

Event Report Posted February 20, 2014, 7:00 AM EST

When a Concert Isn't Just a Concert: Innovative Ideas From the First Life Is Beautiful Festival

With the lofty goals of revitalizing downtown Las Vegas and building a vibrant business community, the inaugural festival wove together music, art, food, and TED-style talks across 15 urban blocks.

Event Report Posted October 29, 2013, 7:30 AM EDT

Smart Car Uses Giant Etch A Sketch to Engage Festival Guests

Event Snapshot Posted November 19, 2013, 7:45 AM EST

Why This First-Year Festival Drew 3,000 Fans and Big-Name Sponsors

The inaugural III Points Festival in Miami took over 30 venues in Wynwood with headliners including LCD Soundsystem founder James Murphy.

Event Report Posted October 14, 2013, 7:30 AM EDT

20 Marketing Ideas From Music Festivals: Activations From Heineken, Lacoste, Hostess, and More

Here's a look back at eye-catching brand activations from this year's major music festivals.

Event Report Posted August 12, 2013, 7:00 AM EDT

How Bonnaroo Engaged 80,000 Attendees at This Year's Festival

While music is the main attraction, festival organizers—as well as brands like Mattel and Ford—added activities and guest perks to the Bonnaroo Music & Arts Festival.

Event Report Posted June 20, 2013, 7:30 AM EDT

Pitchfork Music Festival 2013: Rustic Activations Offer Refreshments—and Deodorant

Brands such as Hostess, ZipCar, PopChips, and Vans used traditional and off-the-wall methods to engage guests at the Chicago music festival.

Event Report Posted July 30, 2013, 2:55 PM EDT

Peek Inside the Private Lounges at Miami’s Winter Music Conference

Event Report Posted April 8, 2013, 5:14 PM EDT

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