With the success of events like Lollapalooza and Coachella, more companies are hosting music festivals and, at the same time, attracting more sponsors that host brand-focused parties, lounges, and other activations for attendees and V.I.P.s. Here's our archive of big festivals, including South by Southwest (better known as SXSW), Bonnaroo, and Ultra Music Festival.
From makeup applications to fully built-out lounge areas, here's how brands like Samsung, Red Bull, and M.A.C. courted guests at Lollapalooza and surrounding parties.
Posted August 5, 2014, 7:30 AM EDT
The independent music festival in Chicago featured clever brand activations from live screen-printing to a "missed connections" board.
Posted July 22, 2014, 7:45 AM EDT
Posted April 25, 2013, 7:30 AM EDT
Festival Producers on Strategy
South by Southwest
See how Red Bull, SLS South Beach, and others put their stamp on the electronic music event.
Posted April 3, 2014, 8:03 AM EDT
The electronic dance music event Groove Cruise X marked its 10th anniversary with marathon DJ sets, a beach party, and a superhero theme night.
Posted February 20, 2014, 7:00 AM EST
With the lofty goals of revitalizing downtown Las Vegas and building a vibrant business community, the inaugural festival wove together music, art, food, and TED-style talks across 15 urban blocks.
Posted October 29, 2013, 7:30 AM EDT
Posted November 19, 2013, 7:45 AM EST
The inaugural III Points Festival in Miami took over 30 venues in Wynwood with headliners including LCD Soundsystem founder James Murphy.
Posted October 14, 2013, 7:30 AM EDT
Here's a look back at eye-catching brand activations from this year's major music festivals.
Posted August 12, 2013, 7:00 AM EDT
While music is the main attraction, festival organizers—as well as brands like Mattel and Ford—added activities and guest perks to the Bonnaroo Music & Arts Festival.
Posted June 20, 2013, 7:30 AM EDT
Brands such as Hostess, ZipCar, PopChips, and Vans used traditional and off-the-wall methods to engage guests at the Chicago music festival.
Posted July 30, 2013, 2:55 PM EDT
Posted April 8, 2013, 5:14 PM EDT
Discover New York venues like
Prince George Ballroom as seen in the Winter 2014 Issue of BizBash.
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