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Music Festivals

With the success of events like Lollapalooza and Coachella, more companies are hosting music festivals and, at the same time, attracting more sponsors that host brand-focused parties, lounges, and other activations for attendees and V.I.P.s. Here's our archive of big festivals, including South by Southwest (better known as SXSW), Bonnaroo, and Ultra Music Festival.

Lollapalooza 2015: How Sponsors Lured Festivalgoers With V.I.P.-Style Perks

At Chicago's massive music festival, sponsors such as Bud Light and Toyota brought high levels of production—and lots of creature comforts—to their on-site activations.

Event Report Posted August 4, 2015, 7:45 AM EDT

Pitchfork Music Festival 2015: See 14 Interactive Sponsor Activations

Brands at Chicago's independent music festival created participatory experiences for music fans.

Event Report Posted July 22, 2015, 7:45 AM EDT

15 Stylish Festival Ideas From the Rock in Rio Music Fest

For its debut in the United States, the global festival is taking over Las Vegas with dramatic curving architecture and design-minded production.

Event Report Posted May 13, 2015, 7:30 AM EDT

Coachella Party Pictures: a Look Inside the Fest's Intimate, Wellness-Focused Events

As many parties took a more exclusive and targeted turn, brands brought beauty stations, health-conscious offerings, and plenty of flowers and succulents.

Event Report Posted April 13, 2015, 4:42 PM EDT

Inside Miami Music Week's Pool Parties and Concerts

See how brands and hotels played off the buzz around Winter Music Conference and Ultra Music Festival.

Event Report Posted April 7, 2015, 7:15 AM EDT

SXSW 2015: 26 Ways Brands Engaged Festival Attendees

How Spotify, Pandora, Mashable, and others used experiential tactics to stand out during the 10-day music, film, and interactive festival.

Event Report Posted March 31, 2015, 7:30 AM EDT

An Event Marketer's Guide to Music Festivals

Find the best fit for your brand or activation with this insider's look at what works and what doesn't work at some of the biggest festivals in the United States.

Event Intelligence Posted April 2, 2014, 7:00 AM EDT


Festival Producers on Strategy

Top 50 Innovative Event Pros 2013: Chad Issaq

The executive vice president of business development and partnerships for Superfly Marketing Group is known for his unique sponsorship integrations at large festivals like Bonnaroo.

Event Innovators 2013 Posted June 12, 2013, 7:00 AM EDT

Lessons Learned From Producing Large Music Festivals

Lessons learned from producing large music festivals.

Event Intelligence Posted March 4, 2008, 5:33 PM EST


Coachella


South by Southwest


Lollapalooza

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