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Music Festivals

With the success of events like Lollapalooza and Coachella, more companies are hosting music festivals and, at the same time, attracting more sponsors that host brand-focused parties, lounges, and other activations for attendees and V.I.P.s. Here's our archive of big festivals, including South by Southwest (better known as SXSW), Bonnaroo, and Ultra Music Festival.

SXSW 2015: 26 Ways Brands Engaged Festival Attendees

How Spotify, Pandora, Mashable, and others used experiential tactics to stand out during the 10-day music, film, and interactive festival.

Event Report Posted March 31, 2015, 7:30 AM EDT

14 High-Tech Ideas to Steal From SXSW

How brands like HBO, Samsung, and GE embraced the interactive component of Austin's buzzy festival to entice the crowds.

Event Report Posted March 26, 2015, 8:15 AM EDT

An Event Marketer's Guide to Music Festivals

Find the best fit for your brand or activation with this insider's look at what works and what doesn't work at some of the biggest festivals in the United States.

Event Intelligence Posted April 2, 2014, 7:00 AM EDT

Why SXSW Is Using iBeacons for Hyper-Local Networking

Organizers say a massive installation of Bluetooth low-energy beacons combined with tagged attendee profiles will help people make meaningful connections.

News Posted March 12, 2015, 7:30 AM EDT


Festival Producers on Strategy


Coachella


South by Southwest


Lollapalooza


Archives

How to Curate Non-Music Programming at a Music Festival

Suwannee Hulaween in Florida used art and environmental design to connect with fans.

Event Report Posted January 8, 2015, 7:00 AM EST

Strategy Session: How to Grow a Music Festival

The creators of Austin's Fun Fun Fun Fest use events throughout the year to keep interest—and attendance—high.

News Posted November 18, 2014, 3:02 PM EST

3 Ways Las Vegas's Life Is Beautiful Festival Grew and Changed

For its second go, the four-pronged festival expanded to three days and had a new footprint downtown with 70,000 square feet of grass.

Event Report Posted October 29, 2014, 8:00 AM EDT

SXSW 2015 Preview: What to Expect at Austin's Big Fest This Year

The wildly popular music, film, and technology festival and conference returns to Austin on March 13, bringing new brand activations alongside increased security.

News Posted March 9, 2015, 7:15 AM EDT

How a Music Festival Managed a Serious Attendance Boom

Miami's III Points Festival switched venues to accommodate its 14,000 attendees.

Event Report Posted October 17, 2014, 7:15 AM EDT

16 Event Ideas From TomorrowWorld Electronic Dance Festival

See how T-Mobile, Bud Light, and Zipcar engaged the 50,000 fans at this event outside Atlanta.

Event Report Posted October 2, 2014, 7:30 AM EDT

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