With the success of events like Lollapalooza and Coachella, more companies are hosting music festivals and, at the same time, attracting more sponsors that host brand-focused parties, lounges, and other activations for attendees and V.I.P.s. Here's our archive of big festivals, including South by Southwest (better known as SXSW), Bonnaroo, and Ultra Music Festival.
As many parties took a more exclusive and targeted turn, brands brought beauty stations, health-conscious offerings, and plenty of flowers and succulents.
Posted April 13, 2015, 4:42 PM EDT
From the whimsical and bohemian to the chic and structured, these ideas provide inspiration for press walls, tabletops, seating, branding, and more.
Posted April 15, 2015, 7:30 AM EDT
How Spotify, Pandora, Mashable, and others used experiential tactics to stand out during the 10-day music, film, and interactive festival.
Posted March 31, 2015, 7:30 AM EDT
Find the best fit for your brand or activation with this insider's look at what works and what doesn't work at some of the biggest festivals in the United States.
Posted April 2, 2014, 7:00 AM EDT
Festival Producers on Strategy
The executive vice president of business development and partnerships for Superfly Marketing Group is known for his unique sponsorship integrations at large festivals like Bonnaroo.
Event Innovators 2013
Posted June 12, 2013, 7:00 AM EDT
Q & A
Posted July 9, 2012, 11:08 AM EDT
Event Innovators 2012
Posted March 7, 2012, 8:00 AM EST
Lessons learned from producing large music festivals.
Posted March 4, 2008, 5:33 PM EST
Q & A
Posted August 5, 2008, 8:00 AM EDT
South by Southwest
The wildly popular music, film, and technology festival and conference returns to Austin on March 13, bringing new brand activations alongside increased security.
Posted March 9, 2015, 7:15 AM EDT
Suwannee Hulaween in Florida used art and environmental design to connect with fans.
Posted January 8, 2015, 7:00 AM EST
The creators of Austin's Fun Fun Fun Fest use events throughout the year to keep interest—and attendance—high.
Posted November 18, 2014, 3:02 PM EST
Discover New York venues like
The TimesCenter as seen in the 2015 Summer Venue Issue of BizBash.
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