With the success of events like Lollapalooza and Coachella, more companies are hosting music festivals and, at the same time, attracting more sponsors that host brand-focused parties, lounges, and other activations for attendees and V.I.P.s. Here's our archive of big festivals, including South by Southwest (better known as SXSW), Lollapalooza, and Coachella.
Health and wellness activities, old-school entertainment, and complimentary festival goods were just some of the trends spotted at music festivals in 2015.
Posted August 13, 2015, 7:00 AM EDT
Electric Daisy Carnival's Pasquale Rotella argues that industry pros should work toward the success of the whole category, rather than isolate their own events.
Q & A
Posted May 26, 2015, 7:44 AM EDT
Festival Producers on Strategy
The co-founder and C.E.O. of DigiTour Media brings social media stars together for the Gen Z crowd.
Event Innovators 2015
Posted July 1, 2015, 3:35 AM EDT
The co-founders of Austin's Fun Fun Festival aimed to "create a festival for not-festival people."
Event Innovators 2015
Posted July 1, 2015, 3:00 AM EDT
Find the best fit for your brand or activation with this insider's look at what works and what doesn't work at some of the biggest festivals in the United States.
Posted April 2, 2014, 7:00 AM EDT
The executive vice president of business development and partnerships for Superfly Marketing Group is known for his unique sponsorship integrations at large festivals like Bonnaroo.
Event Innovators 2013
Posted June 12, 2013, 7:00 AM EDT
Q & A
Posted July 9, 2012, 11:08 AM EDT
Event Innovators 2012
Posted March 7, 2012, 8:00 AM EST
From the whimsical and bohemian to the chic and structured, these ideas provide inspiration for press walls, tabletops, seating, branding, and more.
Posted April 15, 2015, 7:30 AM EDT
As many parties took a more exclusive and targeted turn, brands brought beauty stations, health-conscious offerings, and plenty of flowers and succulents.
Posted April 13, 2015, 4:42 PM EDT
Although some massive events remain on the desert roster, many brands are making the move to more targeted, intimate fetes at the California music festival to attract a better-curated mix of influencers.
Posted April 3, 2015, 7:30 AM EDT
South by Southwest
How Spotify, Pandora, Mashable, and others used experiential tactics to stand out during the 10-day music, film, and interactive festival.
Posted March 31, 2015, 7:30 AM EDT
How brands like HBO, Samsung, and GE embraced the interactive component of Austin's buzzy festival to entice the crowds.
Posted March 26, 2015, 8:15 AM EDT
Organizers say a massive installation of Bluetooth low-energy beacons combined with tagged attendee profiles will help people make meaningful connections.
Posted March 12, 2015, 7:30 AM EDT
The wildly popular music, film, and technology festival and conference returns to Austin on March 13, bringing new brand activations alongside increased security.
Posted March 9, 2015, 7:15 AM EDT
At Chicago's massive music festival, sponsors such as Bud Light and Toyota brought high levels of production—and lots of creature comforts—to their on-site activations.
Posted August 4, 2015, 7:45 AM EDT
From makeup applications to fully built-out lounge areas, here's how brands like Samsung, Red Bull, and M.A.C. courted guests at Lollapalooza and surrounding parties.
Posted August 5, 2014, 7:30 AM EDT
The music festival caterer expects to serve 25,500 meals and tons of boozy popsicles.
Posted July 17, 2014, 7:45 AM EDT
New York venues like Intrepid Sea, Air & Space Museum that you need for your next event.
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