With the success of events like Lollapalooza and Coachella, more companies are hosting music festivals and, at the same time, attracting more sponsors that host brand-focused parties, lounges, and other activations for attendees and V.I.P.s. Here's our archive of big festivals, including South by Southwest (better known as SXSW), Bonnaroo, and Ultra Music Festival.
At Chicago's massive music festival, sponsors such as Bud Light and Toyota brought high levels of production—and lots of creature comforts—to their on-site activations.
Posted August 4, 2015, 7:45 AM EDT
Brands at Chicago's independent music festival created participatory experiences for music fans.
Posted July 22, 2015, 7:45 AM EDT
For its debut in the United States, the global festival is taking over Las Vegas with dramatic curving architecture and design-minded production.
Posted May 13, 2015, 7:30 AM EDT
As many parties took a more exclusive and targeted turn, brands brought beauty stations, health-conscious offerings, and plenty of flowers and succulents.
Posted April 13, 2015, 4:42 PM EDT
See how brands and hotels played off the buzz around Winter Music Conference and Ultra Music Festival.
Posted April 7, 2015, 7:15 AM EDT
How Spotify, Pandora, Mashable, and others used experiential tactics to stand out during the 10-day music, film, and interactive festival.
Posted March 31, 2015, 7:30 AM EDT
Find the best fit for your brand or activation with this insider's look at what works and what doesn't work at some of the biggest festivals in the United States.
Posted April 2, 2014, 7:00 AM EDT
Festival Producers on Strategy
The executive vice president of business development and partnerships for Superfly Marketing Group is known for his unique sponsorship integrations at large festivals like Bonnaroo.
Event Innovators 2013
Posted June 12, 2013, 7:00 AM EDT
Q & A
Posted July 9, 2012, 11:08 AM EDT
Event Innovators 2012
Posted March 7, 2012, 8:00 AM EST
Lessons learned from producing large music festivals.
Posted March 4, 2008, 5:33 PM EST
Q & A
Posted August 5, 2008, 8:00 AM EDT
South by Southwest
Discover New York venues like
320 Park as seen in the Fall 2015 Issue of BizBash.
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