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Music Festivals

With the success of events like Lollapalooza and Coachella, more companies are hosting music festivals and, at the same time, attracting more sponsors that host brand-focused parties, lounges, and other activations for attendees and V.I.P.s. Here's our archive of big festivals, including South by Southwest (better known as SXSW), Bonnaroo, and Ultra Music Festival.

Coachella Party Pictures: a Look Inside the Fest's Intimate, Wellness-Focused Events

As many parties took a more exclusive and targeted turn, brands brought beauty stations, health-conscious offerings, and plenty of flowers and succulents.

Event Report Posted April 13, 2015, 4:42 PM EDT

17 Festival-Inspired Design and Decor Ideas From Coachella Parties

From the whimsical and bohemian to the chic and structured, these ideas provide inspiration for press walls, tabletops, seating, branding, and more.

Event Report Posted April 15, 2015, 7:30 AM EDT

SXSW 2015: 26 Ways Brands Engaged Festival Attendees

How Spotify, Pandora, Mashable, and others used experiential tactics to stand out during the 10-day music, film, and interactive festival.

Event Report Posted March 31, 2015, 7:30 AM EDT

An Event Marketer's Guide to Music Festivals

Find the best fit for your brand or activation with this insider's look at what works and what doesn't work at some of the biggest festivals in the United States.

Event Intelligence Posted April 2, 2014, 7:00 AM EDT


Festival Producers on Strategy

Top 50 Innovative Event Pros 2013: Chad Issaq

The executive vice president of business development and partnerships for Superfly Marketing Group is known for his unique sponsorship integrations at large festivals like Bonnaroo.

Event Innovators 2013 Posted June 12, 2013, 7:00 AM EDT

Lessons Learned From Producing Large Music Festivals

Lessons learned from producing large music festivals.

Event Intelligence Posted March 4, 2008, 5:33 PM EST


Coachella


South by Southwest


Lollapalooza


Archives

SXSW 2015 Preview: What to Expect at Austin's Big Fest This Year

The wildly popular music, film, and technology festival and conference returns to Austin on March 13, bringing new brand activations alongside increased security.

News Posted March 9, 2015, 7:15 AM EDT

How to Curate Non-Music Programming at a Music Festival

Suwannee Hulaween in Florida used art and environmental design to connect with fans.

Event Report Posted January 8, 2015, 7:00 AM EST

Strategy Session: How to Grow a Music Festival

The creators of Austin's Fun Fun Fun Fest use events throughout the year to keep interest—and attendance—high.

News Posted November 18, 2014, 3:02 PM EST

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