With the success of events like Lollapalooza and Coachella, more companies are hosting music festivals and, at the same time, attracting more sponsors that host brand-focused parties, lounges, and other activations for attendees and V.I.P.s. Here's our archive of big festivals, including South by Southwest (better known as SXSW), Bonnaroo, and Ultra Music Festival.
How Spotify, Pandora, Mashable, and others used experiential tactics to stand out during the 10-day music, film, and interactive festival.
Posted March 31, 2015, 7:30 AM EDT
How brands like HBO, Samsung, and GE embraced the interactive component of Austin's buzzy festival to entice the crowds.
Posted March 26, 2015, 8:15 AM EDT
Find the best fit for your brand or activation with this insider's look at what works and what doesn't work at some of the biggest festivals in the United States.
Posted April 2, 2014, 7:00 AM EDT
Organizers say a massive installation of Bluetooth low-energy beacons combined with tagged attendee profiles will help people make meaningful connections.
Posted March 12, 2015, 7:30 AM EDT
Festival Producers on Strategy
South by Southwest
Suwannee Hulaween in Florida used art and environmental design to connect with fans.
Posted January 8, 2015, 7:00 AM EST
The creators of Austin's Fun Fun Fun Fest use events throughout the year to keep interest—and attendance—high.
Posted November 18, 2014, 3:02 PM EST
For its second go, the four-pronged festival expanded to three days and had a new footprint downtown with 70,000 square feet of grass.
Posted October 29, 2014, 8:00 AM EDT
The wildly popular music, film, and technology festival and conference returns to Austin on March 13, bringing new brand activations alongside increased security.
Posted March 9, 2015, 7:15 AM EDT
Miami's III Points Festival switched venues to accommodate its 14,000 attendees.
Posted October 17, 2014, 7:15 AM EDT
See how T-Mobile, Bud Light, and Zipcar engaged the 50,000 fans at this event outside Atlanta.
Posted October 2, 2014, 7:30 AM EDT
Discover New York venues like
Bowlmor Lanes as seen in the 2015 Innovators Issue of BizBash.
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