We asked four people who book acts for music magazines to recommend their favorite new groups for events.
Beth Jacobson is publicity director for Rolling Stone and helps select artists for the magazine’s concert series: “We recently had the Bravery perform at a Rolling Stone Live event at the Hard Rock in Times Square. They’re the type of band that plays a lot of underground shows. In fact, the night before our event, they had done two back-to-back unannounced, free shows at Arlene’s Grocery on the Lower East Side.... They’ve got an ’80s revival,new-wave aesthetic, so fashion events, tech events—they played the Apple Store in SoHo—would be a good fit.” (Event performances cost between $40,000 and $150,000; contact the William Morris Agency: 310.859.4375.)
As events director at Spin, Barbara Lang produces all of the magazine’s events, negotiates with sponsors, and manages relationships with festivals: “My fave new band of late is the Fratellis. I listen to their CD, Costello Music, all the time and saw them at South by Southwest at, of course, the Spin party. They have a fresh, upbeat sound in the Brit-pop vein. What sort of event could I see them paired with? Anything where they can play loud—seriously loud.” (Contact the William Morris Agency: 310.859.4375.)
Alex Wagner, editor in chief of The Fader, works with the magazine’s events and marketing team to curate its Gen F Live series and The Fader/Levi’s Fort performances during the South by Southwest festival in Austin, Texas: “I just saw Justice, the electronic duo from Paris, play, and they were amazing. Their stuff is real high-energy, though, so if you’re looking at them for an event, it has to be for something where you want upbeat stuff. I wouldn’t have them play, say, a cocktail party.” (Contact the Windish Agency: 773.489.3500.)
Alan Sartirana, a cofounder of Filter, works with the magazine’s staff to produce the publication’s events: “Silversun Pickups are a fairly straight-ahead rock band that a lot of people compare with the Smashing Pumpkins, but I think they’re much better.... They’re a band that plays very well in any situation. They’re a band that makes the best of every situation.” (Contact Billions Corporation: 312.997.9999.)