By Michael O'Connell Posted July 22, 2008, 5:39 PM EDT
During yesterday’s Television Critics Association press tour in Los Angeles, NBC confirmed its plans to bring back this year’s “infront” presentation for advertisers in 2009. NBC canceled its usual upfront after the writers strike, instead opting to meet with advertisers in a series of meetings in April.
Departure from tradition seemed to work for the network, according to co-chair of NBC Entertainment Marc Graboff, who spoke about the decision with reporters. NBC's “infront” shifted the conversation with advertisers from traditional commercial space to the growing trend of product placement and brand integration. The events landed NBC exclusive advertising partners like General Motors for new fall shows more than a month before the other networks even met with advertisers.
The network did not announce whether it would stage another “NBC Experience” or anything comparable during the traditional upfront week in 2009.