Event Coverage

New York

Robin Hood Foundation Raises $57 Million With Subway-Inspired Gala

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  New York Upfront Week: Live Tweets and Photos From Our Editors and Others at TV's Big Presentations and Parties

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  New York A&E's Upfront Flaunts Network Growth With Larger Venue, Florence & the Machine Performance

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Recent Events in New York

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  Baby Expo Caters to Moms-to-Be With More Than 100 Exhibitors, Whimsical Decor

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  Breast Cancer Research Foundation Pays Tribute to Evelyn Lauder With Peonies and Parasols

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  Met Ball Uses 200,000 Roses to Craft Surreal Look Honoring Prada, Schiaparelli

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  Ion Promotes to Ad Agencies With Mobile Mail Room During Upfronts

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  James Beard Awards Celebrate Silver Anniversary With Historic Dishes

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  Frieze Art Fair Makes New York Debut With Custom Campus on Randall's Island

Recent Events in Other Markets

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  Boston Stella Artois Celebrates Partnership With Cannes Film Festival at Members-Only Event

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  Miami/South Florida Peep Shows, Drop-in Boxing Match Surprise Guests at Barton G.'s 'Vault' Launch

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  Washington New Advertising Strategy Helps Taste of the South Increase Attendance by 500

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  Toronto Co-Chair Inspires Egyptian Theme at Bridgepoint Health's Fandango Gala

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  Las Vegas Vegas Uncork'd by 'Bon Appetit' Breaks Attendance Records, Drawing 2,500 for Grand Tasting

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  Chicago Yves Saint Laurent's Moroccan Hideaway Inspires Alliance Francaise Gala

• Award Shows

  • Shorty Awards Expand Reach Through Sponsors, Year-Round Presence

  • H.S.M.A.I. Refines Adrian Awards Gala With More Room for Networking, Uncluttered Design

  • Grammy Parties: Photos From the Recording Academy, Clive Davis, Cash Money, Belvedere, Pepsi, and More

• Fund-Raisers

  • High Line Benefit Turns Indoor Pier Into Sun-Filled Garden, Raises $3 Million

  • Olympic Committee Debuts Fund-Raising Campaign With Mini Olympic Village in Times Square

  • Christie's Green Auction Incorporates Sponsor JW Marriott Into Decor

• Internal Employee Events

  • Primerica Meeting Uses Times Square-Style Video Ribbons to Educate, Entertain Sales Staff

  • Walmart Makes Shareholder Meeting More Social With Tweet Ticker

  • TD Bank Reworks Employee Award Dinner With Custom 100-Person Table—and No Stage

• Music Festivals

  • As Coachella Expands to Two Weekends, Brands Stick to the First

  • SXSW Report: How Skype, Doritos, 'Fader,' and Other Brands Made Noise at This Year's Festival

  • Heineken Uses QR Code Stickers to Help Festival Attendees Connect With Each Other

• Mobile Marketing Campaigns

  • USA Network Touts Anti-Discrimination Campaign With T-Shirt Kiosk

  • HBO Touts 'Boardwalk Empire' DVD Release With Speakeasy, Vintage Cars as Mobile Retailers

  • Macy’s Hits the Road With Cross-Country Food Truck Tour

• Premiere Parties

  • Discovery's 'Frozen Planet' Premieres With Live Penguins, Ice Sculptures

  • Fox and LucasFilm Bring Airmen, Vintage Jeep to 'Red Tails' Premiere

  • With Bump in Attendance, IFC Takes Second 'Portlandia' Premiere to Larger Venue

• Product Launches

  • "Shops at Target" Launch Suspends Products Overhead

  • Nike Hosts Football Field Day to Pitch N.F.L. Alliance, New FuelBands Product

  • AOL Introduces New Digital Shows With Three-Part Upfront

• Trade Shows/ Conferences

  • International Pow Wow's Splashy Parties Offer Cirque Shows, Thrill Rides, Full-Scale Concerts

  • N.Y. Auto Show: Land Rover Builds Off-Road Driving Course, Nissan Unveils New Taxi

  • TED Conference Photos: 13 Ideas From Long Beach and Palm Springs Worth Stealing