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We know you're always looking for new ideas, products, and strategies. So let us help. Whether you're looking for creative ways to present silent auction items, food trucks that serve tacos until 2 a.m., or performers who can juggle fire and sing opera, we want to hear your questions—however random or specific they may be. Email queries to style editor Lisa Cericola at lcericola@bizbash.com. Some may be selected—and answered—for upcoming stories.
Continental Airlines' newest 757 Photo: Courtesy of Joanna Wilson Photography
It isn't every day that an airline switches alliances—the coalitions of different companies that broaden flight services—so when Continental made its long-planned switch to the Star Alliance, it did do so in dramatic fashion. With C.E.O.s from each of the 24 other Star Alliance airlines in town last Tuesday morning, Continental launched its new partnership by unveiling a new 757 with a dramatic kabuki drop in its Newark Airport hanger and a party for 1,200 later that day at the Rose Center for Earth and Space.
"It's very exciting for us to join the Star Alliance," said Continental manager of promotions and sponsorships Felicia Daniels. "It gives us more access to other destinations."
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The garden scene at Green Halloween NYC's launch party Photo: Roy Reid/Rfive Design
Looking to tackle childhood obesity and diabetes by promoting a healthier Halloween, three groups banded together this year to create Green Halloween NYC. To kick off the initiative and emphasize costumes over candy, the partnership produced three separate events on Friday and Saturday as well as a float for the Village Halloween Parade. The group involved Corey Colwell-Lipson and Lynn Colwell's Washington State-based Green Halloween organization, New York's nonprofit Action Arts League and its executive director Jim Glaser (also the founder of arts collective Kostume Kult), and the Dr. Mehmet Oz-founded HealthCorps.
To get an early start to the weekend, the hosts introduced the campaign with a party for 300 supporters on Friday night at Openhouse Gallery. Designed to conjure "nature's revenge," the intention of the launch was to build an environment that would bring to light the underlying mission of changing how Halloween is perceived by children—to make the secular celebration less about collecting sugary treats and more about inspiring creativity through interactive games and performances. Vincent Reverdy of Connected Productions designed and produced the affair.
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Recycled paper and living vines at Library Lions Photo: BizBash
A crowd of 500, including Billy Crudup, Leighton Meester, and Barbara Walters, arrived at the New York Public Library's annual Library Lions benefit on Monday night. When it was time for dinner, guests made their way into the Stephen A. Schwarzman Building, where the recycled materials and living plants came together in the paper-inspired decor.
Under the direction of New York Public Library events coordinator Emily Neidhardt and its event team, designer David E. Monn reinvented the venue for the seventh year in a row. "I always try to find a route of some integrity to base every event on, and this year I kept thinking of the paper in all of the books," said Monn. "When we sat down in the very begining [of planning], we wanted to be very careful about the tone and the message that was sent through the decor. It's always been beautiful, glamourous, and elegent, but I wanted it to maintain those elements without looking out of step with the times."
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Four months after leaving her position as director of special events at Vogue, Stephanie Winston Wolkoff has accepted a job at Lincoln Center as the venue's director of Fashion Week, Fashion Week Daily reported Tuesday.
September 2010 will mark the biannual event's first time at Lincoln Center's Damrosch Park—after 16 years in Bryant Park—and when planning gets underway for the inaugural event, Winston Wolkoff will serve as a consultant on internal and external coordination between Fashion Week's new home, producers IMG Fashion and the Council of Fashion Designers of America, retailers, and the fashion community at large.
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Michael Steifman and Kaegan Welch Photo: Vincent Dilio for BizBash
Throughout their careers, Michael Steifman and Kaegan Welch experienced different sides of the catering business. After graduating from the French Culinary Institute, Steifman was the kitchen, operations, and beverage manager for Olivier Cheng Catering and Events. Meanwhile Welch, who also trained at F.C.I., worked as a chef for his own private dining company and at restaurants in Austin, Texas; Portland, Oregon; and New York, including Bouchon Bakery, before joining Olivier Cheng, too. In spite of their different skill sets, the men shared a distaste for the amount of waste generated at events. Looking for a way to be socially responsible and gain more creative and personal freedom, the two formed full-service catering company Stuart & Welch in January.
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Based on our recent readers poll, it looks like holiday parties are back in season after disappearing in 2008. However, like many events since the downturn, these end-of-year festivities may be on the thrifty side, so here are some places that won't require too many extra bells and whistles.
1. Bowlmor Lanes recently gave its former pool hall a makeover, and now the 16,000-square-foot spot near Union Square is home to Carnival, a circus- and carnival-style venue. Complete with Coney Island-style amusements and live circus performers, the nightclub sits under a big top and offers a full catering menu to match its theatrical motif. For guests less likely to partake in the dunk tank and other wacky activities, there's a lounge off the gaming floor and billiard tables. Carnival holds as many as 500.
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Budgeting for the coming year is well under way, and planners seem to have good thoughts about what they'll be working with in 2010. In last week's poll, 41 percent of participants said they're expecting bigger budgets than they received in 2009, while another 33 percent think their budgets will be about the same. Fewer than 1 in 5 readers expect tighter budgets, and just 7 percent still aren't sure.
This week we'd like to gauge your feelings on invitations and which kinds feel most appropriate these days. Have your say in this week's poll, which is in the left column of the home page.
Branded balloons at the Olsenboye truck Photo: John Minchillo for BizBash
After Mary Kate and Ashley Olsen announced a new J.C. Penney-exclusive clothing line, called Olsenboye, on Monday morning, they spent the better part of the week bating customers and seeding product in a branded truck that covered much of the city.
"Mary Kate and Ashley Olsen were extremely involved in crafting the overall marketing plan for Olsenboye," said J.C. Penney brand marketing and publicity director Merianne Roth. "They had so many great ideas, and we narrowed down to ones that we thought resonated best with the consumer and served our purpose of communicating the brand clearly and in a fun way."
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TV commercial star Kylie introduced Microsoft C.E.O. Steve Ballmer at the Windows 7 launch. Photo: Richard Koek
Given Microsoft's enormous customer base—a January 2009 report put the technology giant's market share at 88 percent—when it launches a product, there's always a certain amount of buzz surrounding it. But rather than replicate the elaborate marketing stunt it produced for the debut of the Windows Vista operating system, Microsoft took a simpler approach to the press event introducing Windows 7. Inside Skylight Thursday, October 22, some 340 journalists, software testers, and executives from hardware manufacturing partners gathered for a six-hour launch that combined art gallery-style exhibits with live demonstrations and product vignettes.
"We wanted to create an event that represented the product and be mindful of the current state of the economy and the broad consumer mindset. So we set a tone that was simple, approachable, and authentic while demonstrating the excitement we all feel for Windows 7," said Windows group marketing manager Ed Chase, who led the planning of the project. To pull it off, Chase collaborated with Pinnacle Exhibits and a crew of other local and West Coast companies.
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