| EVENT REPORT 04.24.09 4:42 PM |
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After Stint in New York, Us Weekly Returns "Hot Hollywood" Party to L.A. With Integrated Sponsors
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FROM LOS ANGELES
About 700 people put on their paparazzi-ready looks for Us Weekly’s annual Hot Hollywood event on Wednesday night at MyHouse—the Hollywood return of the party that took to New York for a stint last year. The event intended to celebrate the magazine’s annual style issue and recognize its editorial picks for the hottest celebrities, including Fergie, Taraji P. Henson, Estelle, Martina McBride, Jordana Brewster, Kelly Osbourne, Kara DioGuardi, Jennifer Westfeldt, and some of this season’s Dancing With the Stars cast.
“This issue is really all about style. The editors are recognizing those personalities that have an impact on style through their work in film, TV, and music. We really wanted to work with a color palette that was reflective of the on-trend colors for spring,” said the mag's senior integrated marketing manager, Keira Ford. For the fourth year in a row, the Wenner Media publication turned to Caravents for event production. Cara Kleinhaut from the firm worked with the existing colors of the venue—ebony, bronze, and copper—and added punches of fuchsia with floral accents and product displays.
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Us Weekly, Wenner Media, AT&T, Ice Breakers, Nissan, 3 Olives Vodka, Allan B. |
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| EVENT REPORT 04.20.09 1:11 PM |
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Signs of the Times: Coachella Returns With a Layaway Plan and an iPhone App
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 | A fire-breathing serpent art installation at Coachella
Photo: BizBash |
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FROM LOS ANGELES
Here’s the thing about the Coachella Valley Music and Arts Festival: It’s completely implausible. The Empire Polo Field venue in Indio is more than 100 miles from metropolitan Los Angeles—in a place where temperatures can soar above 100 degrees in April. Plus, at a time when other concerts are cutting prices to lure crowds, the cost of Coachella has not decreased: The three-day festival now costs $269, not including service fees, or $300 at the door, which means the cost for an average attendee’s weekend with lodging and food could easily hover around $1,000. And that’s in a recession.
Nevertheless, the tenth annual incarnation of the festival—which began on Friday with a sold-out program headlined by Paul McCartney that appealed to an older crowd on a mild-for-the-desert day and wrapped Sunday—drew thousands of its faithful into the desert, where acts including the Cure, the Killers, M.I.A., and Morrissey also got top billing among about 150 acts. To encourage attendance, festival organizer Goldenvoice—led by Paul Tollett—offered fans the opportunity to purchase their tickets on a layaway plan for the first time, paying either with 50 percent down or in three installments. Goldenvoice also offered camping passes on layaway. (Goldenvoice does not release official attendance numbers until after the show concludes and the official figure is tallied.)
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Coachella, Goldenvoice, Going Green, Global Inheritance, AT&T, iPhone |
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| EVENT REPORT 10.31.08 2:33 PM |
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BlackBerry Bold Launch Gives Guests Activity Stations, Free Downloads—and Phones
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Marketing luxury goods in a time when consumers are spending less and less money is tough. And now more than ever, the events promoting gadgets like cell phones and PDAs emphasize functionality as much as aesthetics. So for Tuesday night's launch of the new BlackBerry Bold—supposedly Research in Motion's answer to the iPhone—the focus was as much on the new smart phone's capabilities as it was on its sleek look.
Produced and designed by Harrison & Shriftman's creative director Ryan Jordan, the 250-person event at a TriBeCa residence involved three interactive stations where guests could play around with the new phone's video and music features.
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BlackBerry, AT&T |
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| EVENT REPORT 08.05.08 2:57 PM |
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Lollapalooza Adds More Stages—and a Beer Garden—to This Year's Sold-Out Festival
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 | Concert performance screens at Lollapalooza's beer garden
Photo: Eric Craig for BizBash |
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FROM CHICAGO
For Chicago's fourth-annual Lollapalooza, which took over Grant Park Friday through Sunday, festival organizers C3 Presents from Austin, Texas, offered a smorgasboard of choices for music—not to mention art and beer—lovers. Eight stages featured performances by 120 acts running concurrently over three days, while new distractions abounded, from Perry's, an electronica stage named after festival founder Perry Farrell of Jane's Addiction, to Lederhosen's Biergarten, a popular stop for brews and brats.
The sheer size of Grant Park coupled with the diverse array of acts—mash-up wizard Girl Talk, gypsy punks Gogol Bordello, and headliners like Wilco, Radiohead, and Nine Inch Nails—could make getting the lay of the land difficult for any concertgoer. However, several helpful tools were on hand, such as pocket-sized official schedules, a centrally located information tower, and hordes of volunteers holding "Fest Info—Ask Me Now" signs. This is the first time Lollapalooza has sold out all three days in Chicago, with crowds upwards of 75,000 attending each day.
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Lollapalooza, Perry Farrell, Kanye West, Nine Inch Nails, Going Green, Whole Foods, AT&T, PlayStation, Dell |
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| NEWS 07.29.08 8:00 AM |
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With Plenty of Sponsors, Lollapalooza Set to Take Over Chicago This Weekend
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FROM CHICAGO
The current incarnation of Lollapalooza, the brainchild of Jane's Addiction frontman Perry Farrell, along with Austin, Texas-based promoters C3 Presents and the William Morris Agency, will once again set up shop in Chicago's Grant Park this Friday through Sunday. The fourth-annual Chicago-only festival encompasses 120 acts (including Radiohead, Nine Inch Nails, and Kanye West) performing on eight sponsored stages, as well as various environments, lounges, and activities scattered throughout the park.
Lollapalooza 2008 incorporates several new elements this year, including Perry's, named for Farrell, an open-air electronica stage featuring live DJ sets each day at 2 p.m., and Lederhosen's Biergarten, a beer hall situated near Buckingham Fountain. Both Green Street (a destination space educating festival-goers about Lolla's eco-friendly initiatives) and Kidzapalooza (featuring a stage, "School of Rock" Jam Tent, a recording studio, and special performances) are returning this year.
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AT&T, Bud Light, PlayStation, MySpace, Citi, BMI, Blackstone Winery, F.Y.E., Vitaminwater, NowWhat.com, Small Paul, Sweet Leaf Tea, Whole Foods, Lifeway Kefir, Southern Comfort, Metromix.com, Belvedere Vodka, Hard Rock Hotel, Motorola, Bacardi, 42 Below, Cazadores Tequila |
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| EVENT REPORT 04.28.08 12:44 PM |
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Coachella Festival Boosts Art Factor, Green Initiatives—and Comfort Level
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 | The scene on the Empire Polo Field
Photo: BizBash |
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FROM INDIO, CALIF. For a nearly decade-old festival with a storied history including financial woes, the Coachella Valley Music and Arts Festival has an uncanny way of reinventing itself and keeping its offerings fresh every spring. Goldenvoice, the Los Angeles-based producer of the festival, which began on Friday and wrapped yesterday at the Empire Polo Field in Indio, amped up programs geared toward environmental friendliness, artistic expression, and—most noticeable to the hordes who made the pilgrimage to the desert—concertgoers' comfort.
This year Goldenvoice introduced an expanded lobby area that featured lockers, vendors, restrooms, and water fountains, leaving more room on the main polo field for concertgoers to mingle. Over the three-day weekend, an estimated 150,000 people meandered through the bustling expanse of grass, with the biggest crowd on Saturday, the day with the most buzzed-about lineup. Prince, added late to the schedule, drew the most enthusiastic crowd and performed such unexpected songs as Radiohead's "Creep" (and more expected ones like "1999" and an encore including "Let's Go Crazy").
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Coachella, Amtrak, Goldenvoice, PlayStation, SingStar, AT&T, Virgin, Going Green |
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| NEWS 10.19.07 12:22 PM |
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Times Critics Not Crazy About CMJ Sponsorship Efforts
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As the CMJ Music Marathon fills more than 50 venues across the city with shows from about 1,000 bands this week, The New York Times' music critics are blogging about the shows—and the sponsors.
"Branding is everywhere, from the banners above the stage to the projections on the wall to, of course, the bars serving free drinks," writes Ben Sisario. "That works out well for the drinkers as well as the sponsors, who covet the young-tastemaker demographic." But that doesn't mean he thinks it's effective.
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CMJ Music Marathon, The New York Times, AT&T, Southern Comfort, Budweiser, Peroni, Skyy Vodka, Microsoft |
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