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News Archive for Acura
NEWS   06.23.09 1:00 PM
Facing Severe Sponsorship Drop, Gen Art Brings Back Benefit to Raise Funds
Acura's display at the 2009 Gen Art Film Festival in New York
Acura's display at the 2009 Gen Art Film Festival in New York
Photo: Alice and Chris for BizBash
Gen Art, the frequent event host that matches up emerging creative talent with corporate sponsors, has seen a 70 percent drop in sponsorship dollars from 2008 to 2009. So after relying on money from marketers to fund both its for-profit event production company and its nonprofit wing during most of its 15-year history, Gen Art has made drastic cutbacks and will put on its first benefit in nearly 10 years this week in New York.

"If the recession had hit three months later, it would have been a completely different story," said Gen Art C.E.O. and founder Ian Gerard, thinking back to last October, "but because it all happened before the 2009 fiscal year came, everyone drastically cut back their marketing budgets from the start."

Those cutbacks affected ongoing initiatives with Gen Art. Despite having yearlong deals in the works, official partners such as Acura, American Express, and Citibank all pulled back. "We're still working with all of those companies," Gerard said. "It's just been at such a reduced amount. It's more event-by-event versus an annual deal across all of our events or a large number of them." MORE >>

RELATED TOPICS Gen Art, Citibank, Acura, American Express
EVENT REPORT   04.03.09 11:18 AM
Gen Art Film Festival Kicks Off With Lighter Film Fare and Sponsored Activities
The Gen Art Film Festival opening night party at the Park
The Gen Art Film Festival opening night party at the Park
Photo: Alice and Chris for BizBash
Organizers of the 14th annual Gen Art Film Festival figured that the somber fare so often presented at indie fests was not going to win over audiences this year, so the slate of films set to premiere during the seven-day run highlight content that is a little more hopeful or uplifting. The fest kicked off Wednesday night at the newly renovated Visual Arts Theater with the premiere of Lymelife, a film set in 1970s Long Island, followed by a party at Chelsea restaurant the Park.

A crowd of 800 people made its way through the packed lobby of the theater, where sponsors such as Dos Equis, Three Olives Vodka, Neutrogena, Insomnia Cookies, and Vapor Water provided product samples, and several of the movie's stars (Alec Baldwin, Jill Hennessy, Rory Culkin) walked a diminutive red carpet. "There's more fun stuff going on at the theaters and at the parties," said Gen Art event director Kaki Stergiou of the many diversions. "This is a fun festival. You can do what you want." MORE >>

RELATED TOPICS Gen Art, Neutrogena, Acura
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