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1. Progressive Insurance Tries Event Marketing With Star From Its Commercials

2. Coty Drenches Union Square in Red Light for Beyoncé Fragrance Launch

3. Dining in the Dark for Foundation Fighting Blindness Was, Well, Eye-Opening

4. Dearfoams Slippers Uses Fireside Chat With Tim Gunn to Herald Relaunch

5. New Brooklyn-Based Production Firm Offers A la Carte Services

6. Apollo Targets Younger Audience With Revised Amateur Night

7. 82 Mercer: Former Manufacturing Facility Opens as Independent Event Venue

8. 5 New Takes on Chocolate Desserts

9. COPE, Preston Bailey, and Marcy Blum Hosting Planner Seminars in Coming Weeks

10. Recording Academy's Grammy After-Party Is "Dark, Mysterious" Circus Spectacle for 5,500

FROM LOS ANGELES

Unfussy L.A. Chamber Orchestra Gala Pays Homage to the Golden State

Mixt Greens: Quick, Eco-Conscious Lunch Option Downtown

At New Flower Firm, Juliet Flores Creates Designs From Whimsical to Modern

Recording Academy Co-Hosts Clive Davis's Pre-Grammy Party

Inside the Grammy Parties: Midnight Brunch at the New W, Black Eyed Peas at the Palladium, MusiCares' Neil Young Honors

Recording Academy's Grammy After-Party Is "Dark, Mysterious" Circus Spectacle for 5,500

Grammy Ceremony—on Its Earliest Date Ever—Includes 3-D Jackson Tribute and Haiti Benefit Performance

Hyde Lounge Mammoth: SBE's New Slope-Side Space for American Fare

CBS Films Chooses Historic Hollywood Venues to Debut First Feature

SAG Awards Move From Metallic-Hued Ceremony to Party With Blue-Stained Birch Walls

FROM WASHINGTON

As Alvin Ailey Lures More Gala Guests, Dance Floor Requires Strategic Location

Bond 45: A New York Steak and Seafood House at National Harbor

Increased Space for Ford, Green Cars Dominate Washington Auto Show

Hundreds of Mayors Return to the National Building Museum for Annual Gala

Abramson to Lead The Post's Conferences and Events

Ping Pong Dim Sum: A Modern Place for Cantonese Small Plates

More Photos From BET Honors: Gilded Mirrors, Branded Bar Stools, and Towering Velvet Letters

V.I.P. Dinner and Late-Night After-Party Bookend BET Honors Weekend

4 Exclusive Locations Now Open for Events

2 New Options for Custom Cakes in Washington

News Archive for Acura

NEWS 06.23.09 1:00 PM

Facing Severe Sponsorship Drop, Gen Art Brings Back Benefit to Raise Funds

Acura's display at the 2009 Gen Art Film Festival in New York
Photo: Alice and Chris for BizBash

Gen Art, the frequent event host that matches up emerging creative talent with corporate sponsors, has seen a 70 percent drop in sponsorship dollars from 2008 to 2009. So after relying on money from marketers to fund both its for-profit event production company and its nonprofit wing during most of its 15-year history, Gen Art has made drastic cutbacks and will put on its first benefit in nearly 10 years this week in New York.

"If the recession had hit three months later, it would have been a completely different story," said Gen Art C.E.O. and founder Ian Gerard, thinking back to last October, "but because it all happened before the 2009 fiscal year came, everyone drastically cut back their marketing budgets from the start."

Those cutbacks affected ongoing initiatives with Gen Art. Despite having yearlong deals in the works, official partners such as Acura, American Express, and Citibank all pulled back. "We're still working with all of those companies," Gerard said. "It's just been at such a reduced amount. It's more event-by-event versus an annual deal across all of our events or a large number of them." MORE >>

Gen Art, Citibank, Acura, American Express

EVENT REPORT 04.03.09 11:18 AM

Gen Art Film Festival Kicks Off With Lighter Film Fare and Sponsored Activities

The Gen Art Film Festival opening night party at the Park
Photo: Alice and Chris for BizBash

Organizers of the 14th annual Gen Art Film Festival figured that the somber fare so often presented at indie fests was not going to win over audiences this year, so the slate of films set to premiere during the seven-day run highlight content that is a little more hopeful or uplifting. The fest kicked off Wednesday night at the newly renovated Visual Arts Theater with the premiere of Lymelife, a film set in 1970s Long Island, followed by a party at Chelsea restaurant the Park.

A crowd of 800 people made its way through the packed lobby of the theater, where sponsors such as Dos Equis, Three Olives Vodka, Neutrogena, Insomnia Cookies, and Vapor Water provided product samples, and several of the movie's stars (Alec Baldwin, Jill Hennessy, Rory Culkin) walked a diminutive red carpet. "There's more fun stuff going on at the theaters and at the parties," said Gen Art event director Kaki Stergiou of the many diversions. "This is a fun festival. You can do what you want." MORE >>

Gen Art, Neutrogena, Acura

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