BizBash | Events * Meetings * Marketing * Style * Strategy * Ideas

OTHER MARKETS

GOOGLE TRANSLATE

OUR TRADE SHOWS & EVENTS

CALENDAR

JOBS

MOST POPULAR STORIES

1. Progressive Insurance Tries Event Marketing With Star From Its Commercials

2. Coty Drenches Union Square in Red Light for Beyoncé Fragrance Launch

3. Dining in the Dark for Foundation Fighting Blindness Was, Well, Eye-Opening

4. Dearfoams Slippers Uses Fireside Chat With Tim Gunn to Herald Relaunch

5. New Brooklyn-Based Production Firm Offers A la Carte Services

6. Apollo Targets Younger Audience With Revised Amateur Night

7. 82 Mercer: Former Manufacturing Facility Opens as Independent Event Venue

8. 5 New Takes on Chocolate Desserts

9. COPE, Preston Bailey, and Marcy Blum Hosting Planner Seminars in Coming Weeks

10. Recording Academy's Grammy After-Party Is "Dark, Mysterious" Circus Spectacle for 5,500

FROM LOS ANGELES

Unfussy L.A. Chamber Orchestra Gala Pays Homage to the Golden State

Mixt Greens: Quick, Eco-Conscious Lunch Option Downtown

At New Flower Firm, Juliet Flores Creates Designs From Whimsical to Modern

Recording Academy Co-Hosts Clive Davis's Pre-Grammy Party

Inside the Grammy Parties: Midnight Brunch at the New W, Black Eyed Peas at the Palladium, MusiCares' Neil Young Honors

Recording Academy's Grammy After-Party Is "Dark, Mysterious" Circus Spectacle for 5,500

Grammy Ceremony—on Its Earliest Date Ever—Includes 3-D Jackson Tribute and Haiti Benefit Performance

Hyde Lounge Mammoth: SBE's New Slope-Side Space for American Fare

CBS Films Chooses Historic Hollywood Venues to Debut First Feature

SAG Awards Move From Metallic-Hued Ceremony to Party With Blue-Stained Birch Walls

FROM WASHINGTON

As Alvin Ailey Lures More Gala Guests, Dance Floor Requires Strategic Location

Bond 45: A New York Steak and Seafood House at National Harbor

Increased Space for Ford, Green Cars Dominate Washington Auto Show

Hundreds of Mayors Return to the National Building Museum for Annual Gala

Abramson to Lead The Post's Conferences and Events

Ping Pong Dim Sum: A Modern Place for Cantonese Small Plates

More Photos From BET Honors: Gilded Mirrors, Branded Bar Stools, and Towering Velvet Letters

V.I.P. Dinner and Late-Night After-Party Bookend BET Honors Weekend

4 Exclusive Locations Now Open for Events

2 New Options for Custom Cakes in Washington

News Archive for Allsteel

BEST OF 2008 11.24.08 8:00 AM

Innovative Product Placement

The season premiere party for The Tudors
Photo: Elevation Photos

MORE >>

Showtime, Fiji Water, CS Magazine, Cointreau, Allsteel

EVENT REPORT 05.14.08 5:37 PM

Allsteel Introduces High-Design Chair in a Gallery Setting

An installation at Allsteel's product launch
Photo: Digital Diva

Allsteel, an office furniture manufacturing and engineering company, wants to make sure its audience knows its newest creation, the Acuity, is no ordinary desk chair. While the typical industry product launch takes place at trade shows like the NeoCon World's Trade Fair in Chicago, the Iowa-based corporation held a cocktail reception in a gallery-like setting at Skylight last night with the goal of communicating the breakthrough style and design of the latest addition to its line.

"Our target audience [for the Acuity] is the design community, Fortune 500 companies, media, and design businesses," said Brandon Sieben, Allsteel's vice president of marketing, explaining the location of the chair's debut. "As New York goes, so goes the rest of the country." MORE >>

Allsteel

THE SCOUT 04.02.08 4:20 PM

Diffa's Place Settings That Popped

Kravet Inc. used Lucite-topped books as place settings.
Photo: Francine Daveta for BizBash

Books, picnic baskets, film reels, logs, and fabric encased in plexiglass were among the unusual props and decorative devices that topped tables at Diffa's Dining by Design event at Skylight. Here's a look at some of the most striking settings. MORE >>

Diffa, Diffa Dining by Design, Allsteel, Apherea, Fashion Institute of Technology, HOK, Kravet, The New York Times

Search the BizBash Event Supplier Directory

Search for Venues

By Type

By Neighborhood/Location

Show Only New Venues

Search Our Venue Directory