| NEWS 11.24.09 12:57 PM |
|
Art Basel Preview: New Convention Center Layout, Giant Beach Structure for Audi
|
 | Art Basel's new Oceanfront exhibition area in Collins Park
Rendering: Courtesy of Creative Time |
|
FROM MIAMI/SOUTH FLORIDA
Art Basel Miami Beach, the international art fair that attracts more than 40,000 people annually, will kick off on December 2 with a V.I.P. Vernissage preview at the Miami Beach Convention Center, the headquarters of the four-day art fair. Within Art Basel will be 10 programs named for the type of art being showcased or the informational programming they provide ("Art Video," "Art Nova").
For the 2009 show, organizers have redesigned the layout of the convention center’s main exhibit floor and created a new 40,000-square-foot temporary exhibition structure on the sand at Collins Park.
MORE >>
RELATED TOPICS
Art Basel Miami Beach, NetJets, AXA Art, USB, Cartier, Creative Time, Audi, ArandaLasch, Dacra Development, Gucci, Fendi, Cynthia Rowley, Miami magazine, Jeff Koons, Pucci |
 |
| EVENT REPORT 03.26.08 5:56 PM |
|
Car Brands Push Products With Not-So-Subtle Entertainment at Auto Show
|
 | Hyundai's eye-catching entertainment
Photo: Chris Ross for BizBash |
|
At the New York International Auto Show, an expo that crowds more than 1,000 vehicles and more than a million attendees into the Jacob K. Javits Convention Center every year, car makers are constantly vying for the spotlight. This year the most attention-grabbing marketing ploys seemed to be the loudest. Live game-show competitions, newscast-style entertainment, and noisy pyrotechnics piqued the curiosity of mobs of journalists and the public. Opening to the press last Wednesday, the show debuted new vehicles from more than 20 manufacturers and will run through Sunday.
MORE >>
RELATED TOPICS
New York International Auto Show, Hyundai, Toyota, AutoTrader.com, Audi |
|
| EVENT REPORT 02.01.08 5:15 PM |
|
Audi, Hyde Offer Refuge From Super Bowl Storm
|
 | The 2008 Audi R8 is the focal point of the event layout.
Photo: BizBash |
|
FROM SCOTTSDALE, ARIZ. After a 20-year absence from the Super Bowl commercial mania, Audi returns this Sunday with a 60-second spot in the first quarter. To add to the marketing push, the brand took over a nine-acre estate in Paradise Valley's upscale hills, offering celebrities and V.I.P.s a place to lounge Wednesday through Saturday. Dubbed the Audi Forum, the program also mixes lots of mini-parties and cosponsors.
"When deciding how we could leverage our television ad, it came up that the Super Bowl certainly attracts our target audience," said Audi business and East Coast communication director Andrew Lipman. The forum concept is not a new one, as Audi has 10 permanent locations worldwide. "Basically, they are brand-experience centers, not traditional showrooms," Lipman said. "The design is sleek, sophisticated, and on par with what we consider Audi to be."
The venue, a traditional Arizona home (complete with terra-cotta shingles and creamy stone walls), went through a massive redesign and build-out. "The objective was to create an Audi-esque space out of a Southwestern home," said Tony Berger of Relevent in New York, who produced the event.
MORE >>
RELATED TOPICS
Super Bowl, Audi, Marquis Jet, Sony |
|
 |
|
| NEWS 01.30.08 4:11 PM |
|
Super Bowl XLII: Who's Going Where
|
FROM SCOTTSDALE, ARIZ. As New York and New England football fans head west, so are the corporate types planning Super Bowl-inspired events. Trading last year's Miami beach locale for a sprawling desert landscape, many planners are calling Arizona a breath of fresh air, with most everyone agreeing that anything is better than Detroit. Here's a rundown of some of the week's biggest to-dos.
Audi is kicking off the week with an invitation-only hole-in-one charity tournament today, with former NFL players and celebrities lining up to win an Audi R8. The auto brand has taken over a nine-acre estate in Arizona's luxe Paradise Valley neighborhood, which will be home to a series of events, including a Kate Hudson-hosted dinner and a Marquis Jet daytime party. Also on-site at the estate is a satellite hub for Los Angeles club Hyde, which will open at 11 p.m. Thursday through Saturday. Relevent's Tony Berger is producing.
Tomorrow, DirecTV stages its second annual Celebrity Beach Bowl, an event that pairs current and former NFLers with celebrities and models in a semi-competitive, semi-comical flag football game. Matt Leinart, Doug Flutie, Pamela Anderson, and David Spade are among the players, with Fall Out Boy performing afterward. The sand-filled event is taking over a corner of the new SouthBridge Waterfront area, which is also home to the bevy of 944 Media goings-on (including nighttime concerts by 50 Cent, Velvet Revolver, and Wyclef Jean, and a less-than-shocking appearance by Paris Hilton).
MORE >>
RELATED TOPICS
Super Bowl, DirecTV, Maxim, Audi, ESPN the Magazine, Sports Illustrated, Playboy, Penthouse, Victoria's Secret |
|
|
