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News Archive for Bentley
NEWS   04.09.09 1:16 PM
Carmakers of All Sizes Reaffirm Commitment to Auto Shows
The 2009 New York International Auto Show
The 2009 New York International Auto Show
Photo: Roger Dong for BizBash
The spectacle of pyrotechnic-fueled product launches and million-dollar concept cars might look a bit out of place while consumer spending is down and the U.S. auto industry's fate remains unclear. So at this year's New York International Auto Show, press presentations and show floor displays are—for the most part—predictably subdued. Opening to the public this Saturday at the Javits Center, the gathering marks an end to the four-month auto show season, and as automakers look back on their first collective marketing push of the recession, most remain committed to maintaining a presence at the shows.

It’s easy to forget that most car companies haven’t actually been making headlines. While Detroit's big three get attention for flagging sales and Japanese giants such as Toyota usurp the American market, countless smaller brands like Suzuki have flown under the radar. “The people who come to auto shows aren’t usually brand loyalists,” said Suzuki vice president of marketing Gene Brown. “They’ll consider trying something new, so we take the shows as an opportunity to offer an experience and introduce the brand as a whole. Arguably, the more established brands really don’t need to use the auto shows for that.” MORE >>

RELATED TOPICS New York International Auto Show, North American International Auto Show, Chicago Auto Show, Los Angeles Auto Show, General Motors, Bentley, Suzuki
TED KRUCKEL   04.19.06 12:00 AM
Gentlemen, Start Your Engines
Being pretentious, I normally prefer the fancier word when describing an item: privet for hedge, waiscot for vest (although they are technically not the same thing—I'm just waiting for someone to catch me). I like to say "Call me on my portable," not only because I abhor the incomplete and common-sounding "cell," but also because that's what my family called them in the old days, before everyone had one.

Maybe that is why I object to the word automobile. It is one of those terms that, while aspiring to be tony and convey some formality, actually seems more pedestrian. It's like couture—at one point this meant custom or handmade, and now when it's used to describe a garment or some such it means "brought to you by idiots." MORE >>

RELATED TOPICS Auto Show, Bentley, Land Rover, Porsche, Saab, Lexus
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