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News Archive for Bobbi Brown

EVENT REPORT 10.10.07 5:09 PM

More's Reinvention Convention Attracts a Surprising Sponsor

The upscale venue reflected the magazine's intended demographic.
Photo: Alison Whittington for BizBash

Taking readers beyond the page and into a physical space—and earning additional revenue—is very popular these days, as shown most recently by last week's Essence conference and the news that The Wall Street Journal is adding more conferences to its roster. To that trend, add More magazine's first-ever conference for its readers, the Reinvention Convention held on Tuesday at Pier Sixty.

Discussion of a conference began about two years ago, said More marketing director Julie Mahoney. "Our readers are so engaged with the magazine—we've gotten a huge reader response to the model search and the marathon," she said, referring to two of More's signature events. The theme for the inaugural conference was easy: Reinvention is a huge topic for the magazine.

Perhaps the biggest surprise of the day was sponsor Harley Davidson. The motorcycle maker has been trying to attract women for several years, and in talking with the magazine about an ad buy decided to sign on to the conference, where attendees could pose atop a 1200 Sportster or try on Harley clothing and accessories. In addition, the centerpieces at the luncheon were in Harley colors—orange roses set in black rocks. MORE >>

More Magazine, Harley-Davidson, Vibrel, Bobbi Brown, Sponsorships