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1. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

2. Gap, Banana Republic, American Eagle Open Stores With Musical Performances

3. Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

4. Nintendo Launches New Mario Game With Look Back at Franchise History

5. 3 New Hotel Restaurants for Business Entertaining, Private Groups

6. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

7. Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

8. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

9. 8 Handy Gifts for Meeting Attendees

10. Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

FROM WASHINGTON

Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

Eldon Luxury Suites: Spacious Penthouses for Receptions

National Geographic Debuts Exhibit With Chinese Dragon, Tented Lounge

P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

8 New Venues for Washington Holiday Parties That Won't Break the Bank

MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

News Archive for Budweiser

EVENT INTELLIGENCE 06.02.09 9:00 AM

Guerrilla Marketing Guide: Where to Stage Stunts in Six Cities

Tennis pros Venus Williams and Andy Murray stopping traffic in Miami
Photo: Getty Images

Chicago
Where to Go: One of the Windy City’s most iconic locales, the Daley Center, allows marketers to reach consumers—including the lunching masses—under the watchful eye of a 50-foot untitled Picasso sculpture. A few blocks northeast, and just outside the Loop, is Pioneer Court. The petite, extremely busy plaza sits where the Chicago River meets Michigan Avenue and sees most of the 40 million tourists who visit Chicago annually.
What It Takes: The Daley Center’s plaza is owned by MB Real Estate (312.603.7981), which prices permits individually. Pioneer Court is controlled by the Equitable Life Insurance Company and the Chicago Tribune Company, but any event using the streets around it would require permits from the City of Chicago (Office of Special Events, 312.744.0626). Months of red tape and a 28-page application packet might persuade you to go guerrilla instead.
Recent Stunt: When More put future first lady Michelle Obama on its October 2008 cover, the magazine deployed 100 readers to the streets around Pioneer Court to pose with issues—and it didn’t spend a penny on permits.
Who Can Help: Based in Chicago, Legacy Marketing Partners has earned a lot of attention from experiential campaigns like the Stoli Hotel and the mobile Burger King/NFL Challenge. MORE >>

Guerrilla Marketing, More Magazine, Sony, DirecTV, Budweiser, Ikea, Ikea, Sony Ericsson

EVENT REPORT 01.22.09 4:45 PM

Budweiser Brings 20-Foot Plane to Yonge-Dundas Square for Super Bowl Contest

Contestants in the Budweiser competition
Photo: BizBash

FROM TORONTO A replica of the Bud Plane touched down in Yonge-Dundas Square Thursday for Budweiser's Hands on a Plane event—a five-hour competition involving 25 football fans who had the chance to win a trip to the Super Bowl. "Our contestants today will be vying for the ultimate football experience," Ben Seaton, associate brand manager for Budweiser, said in an interview prior to the start of the event. Competitors had to complete a range of tasks—throwing a football, kicking a football, and answering NFL trivia questions—while keeping one hand on a 20-foot replica of the Bud Plane. The winner will receive a flight to Tampa, tickets to Super Bowl XLIII, and access to what Bud called V.I.P. Super Bowl parties.

"We wanted to bring that NFL and Super Bowl experience to the streets and to the fans," Seaton said. The Bud Girls, dressed in red parkas, handed out boarding passes for a chance to compete in the event, which kicked off at noon and was scheduled to wrap up at 5 p.m. Onlookers could take part in interactive games in the Budweiser Big Rig, drink an ice-cold Budweiser in a beer garden surrounded by heat lamps, and sample a free lunch courtesy of the Pickle Barrel. MORE >>

Budweiser, Super Bowl, N.F.L., The Toronto Sun, 102.1 The Edge

EVENT REPORT 02.14.08 12:46 PM

Sports Illustrated Re-Creates City Rooftop for Swimsuit Issue

Sports Illustrated's logo was reminiscent of signs found on rooftops.
Photo: Joe Fornabaio for BizBash

Celebrating swimsuits in the middle of February may work well for Sports Illustrated, but it presented some thematic challenges for Tuesday night's launch party for the magazine's iconic swimsuit issue. "We didn't want to do the obvious thing and make it tropical," said Ashley Morris, production coordinator for MKG Productions, which produced the party under the direction of Sports Illustrated's executive director of event marketing and athlete relations Christine Rosa and events marketing manager Kristen Leoce. So instead the team embraced the New York locale, the 52nd floor of 7 World Trade Center, echoing the skyscraper space's 360-degree views (somewhat marred by the night's snowstorm) and creating a rooftop feel for the event.

Beneath the exposed pipes and air ducts in the raw space were faux-brick structures and smoking silver chimneys, which represented the typical industrial structures found on New York City roofs. The props conveniently doubled as a place to rest drinks; low black couches on either side provided seating. Due to the size and weight of the stage and other large props, set-up was a multi-day operation, so SI rented out the space for five days, allowing MKG to move in the biggest props on Saturday, when the office tower was less busy. MORE >>

Sports Illustrated, Budweiser, Dodge, Time Inc.

NEWS 10.19.07 12:22 PM

Times Critics Not Crazy About CMJ Sponsorship Efforts

As the CMJ Music Marathon fills more than 50 venues across the city with shows from about 1,000 bands this week, The New York Times' music critics are blogging about the shows—and the sponsors.

"Branding is everywhere, from the banners above the stage to the projections on the wall to, of course, the bars serving free drinks," writes Ben Sisario. "That works out well for the drinkers as well as the sponsors, who covet the young-tastemaker demographic." But that doesn't mean he thinks it's effective. MORE >>

CMJ Music Marathon, The New York Times, AT&T, Southern Comfort, Budweiser, Peroni, Skyy Vodka, Microsoft

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