 | Metromix.com's Music Lounge
Photo: Red Eye Productions |
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FROM CHICAGO
From August 1 through August 3, otherwise known as Lollapalooza weekend, Chicago's Hard Rock Hotel became "the Music Lounge Presented by Metromix.com," a crowd-and-heat respite for artists, media, industry folks, and V.I.P. ticket holders. Open from 11 a.m. to 5 p.m. each day, the lounge was produced by BMF Media and located across the street from Grant Park.
Daytime activities, which took place on two levels, included everything from Guitar Hero to complimentary tattoos and gifting suites. At the temporary Eastsport Café, sponsored by the bag manufacturer, guests took advantage of free China Grill-catered lunches, Bustelo coffee drinks, and Ciroc-spiked cocktails with thematic names like the Diddy. Rock the Vote Nights, also presented by Metromix.com, overtook the Music Lounge from 10 p.m. to 2 a.m. each evening, featuring performances from the likes of Samantha Ronson.
With the Ciroc cocktails flowing and the music pumping, guests seemed to be in high spirits; some even offered hugs in lieu of comments. Those who did speak up, however, had plenty to say about swag, sponsorship, and the lounge's "vibe."
"This whole experience makes me feel like a kid in a sweets shop. I'm just taking in everything with a little look here, a little taste there. My favorite part of the gifting suite? I'd say the bling [Skullcandy gave out necklaces with silver or gold skull-shaped charms.] That's what we all need: bling, bling, bling."
—Satin Singh, percussionist for Mark Ronson
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RELATED TOPICS
Bustelo, Ciroc, Eastsport, Metromix.com, Rock the Vote |
