| NEWS 09.23.09 2:14 PM |
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In the News: Guerrilla Stunt Opens Dialogue With the Law, Emmys Bounce Back
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Burlington Covers Tracks for Stunt: Marketers still haven't recovered from the failure of Cartoon Network's 2007 Boston stunt, which infamously prompted the city to brace for a terrorist attack and included such fallout as network exec's resignation and a $1 million fine. In hopes of avoiding a similar stir when planting 500 unattended messenger bags around New York City last week, Burlington Coat Factory coordinated the stunt with local police to make sure nobody was caught off guard. They also made a concerted effort to keep all of the bags—each containing a gift card to the retailer's new "store in a store," the Factory—on pre-approved private property and monitored by event staff. Planners reportedly interviewed bloggers who covered the Boston incident to find out how to stay on the right track. [NYP]
Most-Watched Emmys Since 2006: Producer Don Mischer and host Neil Patrick Harris received most of the credit this week for a positively reviewed Emmy presentation and a highly watched telecast. Ratings were up to 13.3 million viewers for Sunday's show, a 1 million gain from last year's highly criticized outing. The 2009 show marks the biggest audience the Emmys have drawn since 2006, and many think the quicker pace of grouped awards—by comedy, reality, long-form, variety, and drama—made for a more accessible broadcast. [Variety]
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Condé Nast, Condé Nast Traveler, CBS, Emmys, Neil Patrick Harris, Burlington Coat Factory, Cartoon Network, Paranormal Activity, Paramount |
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| TED KRUCKEL 04.20.09 9:30 AM |
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Big Turnout for Condé Nast Traveler Requires Keeping Out the Riffraff Like Me
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 | The Porsche up for auction at the East Side House Settlement benefit
Photo: Courtesy of East Side House Settlement |
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No one wants the magazine industry to succeed (or at least fade gently) more than me, so I’m thrilled to report that the shindig Condé Nast Traveler threw on April 15 (tax day, yeah!) was exuberantly attended.
A big, unadorned entry tent outside the restaurant Pranna on Madison was hard to miss, and security was anxiously lining people around the block, single-file, within metal barricades. This was a serious party line, with red-badged guards stopping queuers before every door to ensure that neighboring retailers’ egress wasn’t damaged. Did it seem a little silly to go through the routine for a store that was closed and had its safety bars down for the night? Well, yeah, a little. But at least we could pass the time by peeking through the curtains for a glimpse of a balcony all done up in blue light and giant projections on a large wall (surprise!).
The line moved slowly but steadily, but inside, tensions were running a little high. We were press, but in the wrong place, we were told. We needed to exit the entry tent completely, walk around the outside, and go in from the other side. No, we couldn’t just go through this way, even though we had already waited on line. No, we couldn’t have an escort. And could we please back away from the table?
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Condé Nast Traveler, Esquire, East Side House Settlement, New York International Auto Show |
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| ASK BIZBASH 03.09.09 8:00 AM |
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Where Can You Find Up-and-Coming DJs?
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 | DJ Rashida
Photo: WireImage |
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Big-name DJs bring a certain cachet to events—and a hefty price tag. But how do you find the next Samantha Ronson or DJ AM? Brent Bolthouse, longtime DJ and founder of Los Angeles-based Bolthouse Vox Events, says the best way to find new talent is in person at small venues. “We are constantly going to little clubs looking for good DJs,” he says. “Sometimes they don’t even know they can get $1,000 to DJ a party. They’re happy making a couple hundred.” Money aside, Bolthouse says the most important thing to watch isn’t the turntable but the dance floor: “It’s not about mixing; it’s looking at the crowd and seeing who rocks the crowd. You could be the best mixer, but you’re the worst DJ if the crowd isn’t having fun.”
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Condé Nast Traveler |
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| EVENT REPORT 04.21.08 1:36 PM |
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Condé Nast Traveler Hot List Party Grows, Gets More Interactive
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 | The Hot List event's packed room
Photo: BizBash |
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Every year Condé Nast Traveler draws hundreds of celebrities, advertisers, and journalists to its Hot List party, taking over the latest hotspot with a vast array of sponsors. This year's event, held Thursday night at Mansion (the club in the space that once housed Crobar), was no different—except it was bigger, with a larger guest list and more sponsors than ever. Hosted by the magazine’s editor in chief, Klara Glowczewska, and vice president and publisher Elizabeth H. Hughes, the 1,100 attendees (among them Adrien Brody, Ashlee Simpson, Delta Goodrem, and the San Diego Chargers’ Shawne Merriman) joined 13 sponsors including Qantas, Patron, Porsche, and the Mandarin Oriental.
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Condé Nast Traveler, Condé Nast, Mandarin Oriental, Mirage, Porsche, Qantas, Thailand, Cunard, Sheraton, Nautica, Stella Artois, Patron, Continental Airlines, Peru, Capricho |
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| EVENT REPORT 03.21.08 2:26 PM |
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Showtime Dresses Sheraton as Castle for Tudors Premiere
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 | The premiere for Showtime's The Tudors
Photo: Hal Horowitz/Elevation Photos |
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It was about as wet and foggy as a romanticized vision of Tudor England could be on Wednesday night, when Showtime Networks held court at the Sheraton Hotel & Towers with the stars of its royal drama for the premiere of The Tudors' second season. To make the cast feel at home, transport the 500 guests, and get some great advertising in the process, the cable network, led by director of promotions and partnerships Larry Kieran, worked with partner One Source Visual Marketing Solutions to make over the facade of the hotel as a castle.
Actors Jonathan Rhys Meyers, Natalie Dormer, and the commendably persistent Peter O'Toole all took to the red carpet, which drew the attention of several dozen photographers and hundreds of Sheraton guests. Behind the small tent on the carpet, the hotel's giant rotunda was draped in mesh vinyl with a stone pattern, carefully placed windows that aligned with the building's, and brightly colored polyfabric banners featuring photographs of the cast.
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Showtime, Condé Nast Traveler, Starwood Hotels |
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| EVENT REPORT 10.15.07 1:22 PM |
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Condé Nast Traveler Flips Tent Decor in 20 Minutes
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 | Condé Nast Traveler's after-party space.
Photo: Francine Daveta for BizBash |
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An appropriately international and jet-set crowd assembled at the Cooper-Hewitt National Design Museum on Wednesday night for the 20th annual Condé Nast Traveler Readers' Choice Awards. Featuring cocktail receptions, an award ceremony (during which the winners were revealed), and an after-party for 800 guests, the event bestowed honors in categories ranging from best Asian city (Bangkok) to best U.S. hotel (the Ritz-Carlton Chicago) to best Africa/Middle East resort (Burj Al Arab in Dubai).
Hired to design and produce the event for the first time was XA, the Experiential Agency, which took on the challenge of staging the award portion of the evening for 300 people in a tent constructed adjacent to the museum, and then setting up the space for the after-party in about 20 minutes. (Following the awards, guests made their way into the museum for post-ceremony drinks, joining a cocktail reception already in progress for party-only attendees.)
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Condé Nast Traveler |
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| THE SCOUT 06.20.07 12:43 PM |
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Interactive Invitations Let Guests Play
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 | For the premiere of Waitress, guests could spin the invitation.
Photo: Francine Daveta for BizBash |
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Spin It
For the New York premiere of Waitress, Basik Design created playful diner-themed invites in the form of a spinning cherry pie, a nod to the main character’s penchant for baking. By rotating the missing slice, guests revealed event details, as well as a photo of the movie’s star, Keri Russell.
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Condé Nast Traveler, Replay |
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