BizBash New York
BizBash New York
     ADVERTISE   |  FEEDBACK  |   SUBSCRIBE   |   ABOUT US  |  RSS   |  
GOOGLE TRANSLATE
  • English
  • català
  • Dansk
  • Deutsch
  • Español
  • suomi
  • Français
  • hrvatski
  • Indonesia
  • Italiano
  • latviešu
  • Nederlands
  • norsk
  • Polski
  • Português
  • Svenska
  • Filipino
MOST POPULAR STORIES
1. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute
2. Gap, Banana Republic, American Eagle Open Stores With Musical Performances
3. Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview
4. Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating
5. Nintendo Launches New Mario Game With Look Back at Franchise History
6. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast
7. 3 New Hotel Restaurants for Business Entertaining, Private Groups
8. How Do You Make Staffers Feel Appreciated—at Little or No Cost?
9. New Moon Premiere Beckons 10,000 People and 2 Live Wolves
10. Poll Results: Informal Nights Out Make Most Appropriate 2009 Holiday Parties
FROM LOS ANGELES
American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party
Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room
Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel
6 New Venues for Los Angeles Holiday Parties
New Moon Premiere Beckons 10,000 People and 2 Live Wolves
$4 Million MOCA Gala Breaks Fund-Raising Records
Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd
MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30
Wende Museum Closes Wilshire for Cold War Anniversary Celebration
3 Ideas for Stylish, Eco-Friendly Events
FROM WASHINGTON
Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson
Eldon Luxury Suites: Spacious Penthouses for Receptions
National Geographic Debuts Exhibit With Chinese Dragon, Tented Lounge
P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting
8 New Venues for Washington Holiday Parties That Won't Break the Bank
MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental
Againn: A Modern Gastropub in Penn Quarter
Café Milano Offers Corporate Catering
More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar
Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women
 
News Archive for Courvoisier
EVENT INTELLIGENCE   10.03.06 12:00 AM
Roundtable: How Sponsors Choose Events
Tom Crawford is director of partner marketing for a business unit of Motorola and was formerly thecompany’s director of corporate sponsorships/sports marketing, where he oversaw corporate sponsorship strategy and management of global programs. “All sponsorship proposals must be submitted to Motorola via our Web site, www.sponsorwise.com/motorola. I realize properties don’t necessarily like these filtering sites, but it is very important to use because the questions we ask are specific and relevant to our business. In general terms, Motorola would only consider sponsorships if they are broad in size and scope, if they demonstrate our product leadership or expertise in association with the property, and if the property represents the values and attributes of our brand. We are a large company with customers virtually in every market. We use programs of perceived value to our customers that can have impact or be replicated in many markets. Therefore, we rarely execute sponsorships that are too narrow—local fairs, festivals, or one-time, local market events.” MORE >>

RELATED TOPICS Selling Sponsorships, Motorola, Sprint, Courvoisier, Kodak, UPS
Search the BizBash Event Supplier Directory
Search for Suppliers
Search for Venues
By Type

By Neighborhood/Location

Show Only New Venues
Search Our Venue Directory
RECENTLY VIEWED
BizBashÕs Newest Marketing Partners
New York Supplier Directory
New York Venues
New York Event Coverage
New York Trends & Ideas
New York Tips & Strategies
Magazine
Our Events & Promotions
Calendar
Jobs
Subscribe
Advertise
About Us
Other Markets
©2001-2009 BizBash Media Inc.