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News Archive for Craic Festival

EVENT REPORT 03.11.08 1:06 PM

Irish Film and Music Festival Draws Record Attendance

The poster for Fight or Flight, which screened at the festival
Photo: Courtesy of the Craic Festival

In a city filled with film and music festivals, organizing yet another is not for the faint of heart. But Terence Mulligan, director of the Craic Festival, has been running the three-day event celebrating and showcasing Irish movies and music for 10 years. And this year's festival, which wrapped on Saturday, drew a record turnout of more than 3,000 people, up from about 2,500 in years past.

How did he do it? As with marketing any event, one must first break through the media clutter in order to sell tickets and fill seats. "We hit 'em high and we hit 'em low," said Mulligan when asked how the smaller-scale fest gets the word out. "It's multitiered, our marketing strategy." This year's efforts included commercial spots on NBC and Time Warner Cable, ads in amNewYork and The Irish Voice, and street promotion in the form of flyers and posters. Additionally, 2008 marked the debut of a sponsorship deal with amNewYork. "I think that's been effective [in] giving us more of a crossover," he said. MORE >>

Craic Festival