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1. Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

2. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3. Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

4. Nintendo Launches New Mario Game With Look Back at Franchise History

5. Gap, Banana Republic, American Eagle Open Stores With Musical Performances

6. How Do You Make Staffers Feel Appreciated—at Little or No Cost?

7. 3 New Hotel Restaurants for Business Entertaining, Private Groups

8. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

9. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

10. Poll Results: Informal Nights Out Make Most Appropriate 2009 Holiday Parties

FROM LOS ANGELES

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

3 New Restaurants for Autumn Alfresco Dining

With Help From Lexus, Cedars-Sinai Gala Breaks Fund-Raising Record

FROM WASHINGTON

P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

8 New Venues for Washington Holiday Parties That Won't Break the Bank

MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

Award-Winning Washington Mixologist Offers Custom Cocktails and Classes

Birch & Barley: Neighborhood Restaurant Group's New Beer-Themed Venue With Private Dining

Long View Gallery: New Location in Warehouse Space for 400

News Archive for Dita Von Teese

THE SCOUT 07.14.08 5:39 PM

Invitations With Techie Surprises, Artistic Airs, and Green Ideas

A flower-seed-laced invitation for the eco-friendly Smart ForTwo car debut.
Photo: Nick Ferrari for Bizbash

These recent invitations used new technology, eco-friendly materials, and flat-out fancy designs to get attention. MORE >>

Bloomberg, Cointreau, Dita Von Teese, Cosmopolitan magazine, Citymeals-on-Wheels, Smart USA, Going Green, Heroes Foundation

EVENT REPORT 04.23.08 4:28 PM

Burlesque Show Launches New Cointreau Cocktail

Dita Von Teese
Photo: Elizabeth Lippman

It's not every day you see burlesque at an old synagogue, but last night French liqueur company Cointreau invited more than 500 guests to the Angel Orensanz Foundation for just that. Debuting a new cocktail and an act from brand ambassador Dita Von Teese as part of its "Be Cointreauversial" ad campaign, Cointreau filled the former synagogue on the Lower East Side with some French-inspired decor, plenty of alcohol, and celebrities including Jason Lewis, Russell Simmons, and RuPaul.

For the event's producer, U.K.-based event management firm Inca, which created a similar event in London in December, the key was to match the marketing message with an appropriate venue. Since the draw for guests was Von Teese, it wasn't necessary for the production and design to involve an overwhelming build-out. Positioning the performance stage in front of the altar in the main hall, the team did little to disguise the neo-Gothic interior. MORE >>

Cointreau, Dita Von Teese