BizBash | Events * Meetings * Marketing * Style * Strategy * Ideas

OTHER MARKETS

GOOGLE TRANSLATE

OUR TRADE SHOWS & EVENTS

CALENDAR

JOBS

MOST POPULAR STORIES

1. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

2. Gap, Banana Republic, American Eagle Open Stores With Musical Performances

3. Nintendo Launches New Mario Game With Look Back at Franchise History

4. 3 New Hotel Restaurants for Business Entertaining, Private Groups

5. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

6. Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

7. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

8. 8 Handy Gifts for Meeting Attendees

9. Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

10. Art Basel Preview: New Convention Center Layout, Giant Beach Structure for Audi

FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

FROM WASHINGTON

Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

Eldon Luxury Suites: Spacious Penthouses for Receptions

National Geographic Debuts Exhibit With Chinese Dragon, Tented Lounge

P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

8 New Venues for Washington Holiday Parties That Won't Break the Bank

MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

News Archive for Dominican Republic Ministry Of Tourism

EVENT REPORT 05.18.09 3:11 PM

People en Espanol Matches Magazine Theme to Venue

Cucu Diamantes's surprise performance at People en Español's Los Mas Bellos party
Photo: Courtesy of People en Espanol

This year, for its 14th "Los 50 Más Bellos" event, People en Español shifted its focus from contemporary New York to old Hollywood. The Wednesday-night party, which marked the magazine's annual 50 most beautiful people issue, was held at Times Square's Art Deco Edison Ballroom, a move designed to highlight the motif of this year's issue, which showcases celebrities dressed as stars from the '30s and '40s. MORE >>

People en Espanol, Verizon Wireless, Sears, Garnier, Maybelline, Dominican Republic Ministry of Tourism

EVENT REPORT 11.05.07 1:50 PM

Bon Appétit Cooks Up Permanent-Looking Pop-Up

The not-so-temporary look of Bon Appétit's Supper Club and Cafe.
Photo: Alison Whittington for BizBash

Pop-up promotions are great studies in experiential marketing, and while we've seen some dazzling ones (Target's Hampton store, the launch of Gillette's Venus Vibrance, and Illy's cafe among them), few have looked less temporary than Bon Appétit's Supper Club and Café. Open to the public for a two-week stretch (from Tuesday, October 25, to Friday, November 2), the eatery hosted chef demos and book signings during the day and became a site for private events (such as the post-screening dinner for Kite Runner and designer Douglas Hannant's 10th anniversary party) at night. Terri Smith, the magazine's executive director of creative services, headed up the planning team, which enlisted the help of the Rockwell Group and Restaurant Associates, among others.

"Every magazine wants to bring its pages to life, and we thought this would be a unique way [for Bon Appétit] to do so. It was [also] about bringing out-of-town chefs in town, and people without restaurants, like Giada De Laurentiis, to the public," Smith said of the concept. "The supper-club idea really embodies Bon Appétit's accessibility and has an up-close-and-personal element to it." It also provided an opportunity for the magazine's advertisers to interact with consumers. MORE >>

Bon Appétit, Pop-Ups, Visa, LG, Buick, Bodegas Trapiche, Circulon, Dominican Republic Ministry of Tourism, Evian, Ghirardelli, Haagen-Dazs, Land O'Lakes, Lladro, Mexico Tourism Board, Puerto Rico Tourism Company, Puerto Vallarta, Rums of Puerto Rico, Sensodyne, Silversea, Sugar in the Raw, Tourism Ireland, Viva, Woodbridge