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1. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

2. Gap, Banana Republic, American Eagle Open Stores With Musical Performances

3. Nintendo Launches New Mario Game With Look Back at Franchise History

4. 3 New Hotel Restaurants for Business Entertaining, Private Groups

5. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

6. Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

7. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

8. 8 Handy Gifts for Meeting Attendees

9. Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

10. Art Basel Preview: New Convention Center Layout, Giant Beach Structure for Audi

FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

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New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

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FROM WASHINGTON

Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

Eldon Luxury Suites: Spacious Penthouses for Receptions

National Geographic Debuts Exhibit With Chinese Dragon, Tented Lounge

P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

8 New Venues for Washington Holiday Parties That Won't Break the Bank

MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

News Archive for Elizabeth Glaser Pediatric AIDS Foundation

EVENT REPORT 09.28.09 5:21 PM

Munchkins, Ruby Slipper Auction Cap Yearlong Wizard of Oz 70th Anniversary Promotion

The gala's Wizard of Oz-inspired setting
Photo: Emily Gilbert for BizBash

Since The Wizard of Oz premiered in 1939, its characters, symbols, and songs live on in popular culture. To drum up excitement and buzz for Warner Home Video's new 70th anniversary Blu-Ray and DVD collector's edition, Warner Brothers Consumer Products mounted a yearlong campaign that presented the film's iconic elements in new light.

From interpretations of Dorothy's famous red shoes to a seven-story-tall hot air balloon, the marketing push put The Wizard of Oz back in the spotlight with tours that included stops at major festivals across the country. To end the effort, Warner Brothers held a fund-raising dinner—aptly titled the Emerald Gala—at Tavern on the Green last Thursday and on Saturday screened the remastered movie at Alice Tully Hall as part of the New York Film Festival. MORE >>

Warner Brothers, The Wizard of Oz, Elizabeth Glaser Pediatric AIDS Foundation, Swarovski

NEWS 08.17.09 1:06 PM

Wizard of Oz Anniversary Tour to End With Gala and Other Promotional Stunts

The promotional balloon for The Wizard of Oz 70th anniversary

With summer swiftly coming to a close, the fall is already starting to look like a busy month for events in New York: Mercedes-Benz Fashion Week starts on Thursday, September 10, and MTV's Video Music Awards hit Radio City Music Hall Sunday, September 13. New to the lineup is a series of promotional stunts and events from Warner Brothers Consumer Products for the 70th anniversary of The Wizard of Oz, the culmination of a yearlong string of celebrations across the country.

The kickoff, and the biggest party on the Oz schedule, will be the Emerald Gala, complete with a yellow brick road, performances by Ashanti and Judy Garland's daughter Lorna Luft, and appearances by five of the original Munchkins from the 1939 film as well as cast members from the recent stage production of The Wizard of Oz. To be held at Tavern on the Green—currently operated by Jennifer LeRoy, granddaughter of the movie's producer Mervyn LeRoy—the September 24 event will also be the final showcase of the Ruby Slipper collection, which will be auctioned off to benefit the Elizabeth Glaser Pediatric AIDS Foundation. (The collection debuted during Fashion Week in September 2008 and consists of 20 items inspired by Dorothy's famous red shoes and designed by the likes of Abaeté, Christian Louboutin, and Manolo Blahnik.)

Promotions will also include the arrival of the Wizard of Oz-branded hot air balloon, which has already toured the country, and a September 26 screening at Alice Tully Hall as part of the Film Society of Lincoln Center's New York Film Festival. —Anna Sekula

Warner Brothers, Elizabeth Glaser Pediatric AIDS Foundation, New York Film Festival

FEATURE 02.16.09 8:00 AM

New York's Top Benefits 2009

Elizabeth Glaser Pediatric AIDS Foundation's Kids for Kids Benefit
Photo: Joshua Cicerone

1. The Metropolitan Museum of Art’s Costume Institute Beneﬁt
This fashion-centric party will be even more so on May 4, when it celebrates the Met’s new exhibit “The Model as Muse: Embodying Fashion.” The 2008 beneﬁt attracted Tom Cruise, George Clooney, and Scarlett Johansson. Marc Jacobs is this year’s honorary chair, along with co-chairs Kate Moss, Justin Timberlake, and Vogue’s Anna Wintour. MORE >>

New York Top 100 Events, Robin Hood Foundation, Frick Collection, Central Park Conservancy, Elizabeth Glaser Pediatric AIDS Foundation, Friends of the High Line, Breast Cancer Research Foundation, Municipal Art Society

FEATURE 02.29.08 3:22 PM

New York's Top Benefits 2008

The Met's Costume Institute benefit
Photo: Joe Fornabaio

1. The Metropolitan Museum of Art’s Costume Institute Benefit
“Superheroes: Fashion and Fantasy” will be the theme of this year’s most anticipated night for fashion and social types, presented by the Metropolitan Museum of Art and Vogue on May 5. The gala will celebrate the Met’s superhero fashion exhibit, with honorary chair Giorgio Armani joining co-chairs George Clooney, Julia Roberts, and Anna Wintour. The Met’s Nina Diefenboch, Ashley Potter, and Kristin McDonald will return to plan the event along with Vogue’s Stephanie Winston-Wolkoff. MORE >>

New York's Top 100 Events, Robin Hood Foundation, American Ballet Theatre, Whitney Museum of American Art, Frick Collection, Metropolitan Opera, Museum of Modern Art, New York Public Library, Central Park Conservancy, Memorial Sloan-Kettering Cancer Center, Alvin Ailey American Dance Theater, New York Botanical Garden, New York City Ballet, Elizabeth Glaser Pediatric AIDS Foundation, Breast Cancer Research Foundation, Neue Galerie, New York City Opera, Municipal Art Society, Museum of the City of New York

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