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1. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

2. Gap, Banana Republic, American Eagle Open Stores With Musical Performances

3. Nintendo Launches New Mario Game With Look Back at Franchise History

4. 3 New Hotel Restaurants for Business Entertaining, Private Groups

5. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

6. Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

7. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

8. 8 Handy Gifts for Meeting Attendees

9. Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

10. Art Basel Preview: New Convention Center Layout, Giant Beach Structure for Audi

FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

FROM WASHINGTON

Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

Eldon Luxury Suites: Spacious Penthouses for Receptions

National Geographic Debuts Exhibit With Chinese Dragon, Tented Lounge

P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

8 New Venues for Washington Holiday Parties That Won't Break the Bank

MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

News Archive for Filter

EVENT REPORT 04.20.09 3:33 PM

Marketers Consider Coachella Too Important to Skip in Lean Times

T-Mobile's late-night hangar party
Photo: Polk Imaging/FilmMagic

FROM LOS ANGELES Ask any marketer with a presence at the Coachella Valley Music and Arts Festival and he’ll tell you that the opportunity to promote in the desert during the festival weekend is unmissable and nonnegotiable—even in a downturn. Chalk it up to the sheer concentration of well-connected and enthusiastic music industry folks, fans, and friends captive in the middle of the desert, or to the extreme temperatures and terrain, or to the totally immersive quality of the whole thing—but the attendant brands felt they couldn't afford to be left out, even if this year's economic climate made sponsorship participation and overall budget dollars tougher to wrangle. The festival kicked off on Friday and wrapped Sunday night in Indio.

“This year was really difficult. Sponsors are putting each event under a microscope, and they want to make sure it’s the right type of event for the right R.O.I.,” said Andreas Herr, publisher of Anthem magazine, whose desert party has developed a reputation as the most authentically hedonistic and bacchanalian of the weekend. “But the reason it’s so important for us is that it’s all about contributing to the lifestyle that we cover inside of the magazine. So many people look forward to this event throughout the year. At a time like this, it’s really important to give our fans and our readers something to really look forward to. That one weekend when you can really escape reality and go out there and have fun. It’s our biggest event that we do throughout the year, and we have a lot of fun doing it.”

This year, Anthem’s signature event included a Saturday pool party at a sprawling five-acre ranch property with a three-acre lake. (Herr characterized it this way: “The rough theme is '70s porno ranch meets disco. Does that even make sense? It makes sense to me.”) MORE >>

Coachella, T-Mobile, Anthem Magazine, Levi's, Ray-Ban, Urb Magazine, Filter, Vitaminwater, Goodlife.com, Going Green

NEWS 03.13.09 11:48 AM

South by Southwest Drawing Familiar Brands to Austin

Playboy and C3's 2008 Rock the Rabbit party
Photo: Lacy Weathersbee/Playboy

The 2009 incarnation of South by Southwest, the eight-day festival of technology, film, and music in Austin, Tex., looks ready to go ahead relatively unaffected by the economy. Early attendees are already in town for today's kickoff of the interactive portion, and planners maintain that attendance will be on par with recent years. Most key sponsors, including IFC, have returned, and major brands such as Playboy, Red Bull, and a barrage of music magazines, all plan to host parties and other events during the music portion next week.

IFC will hold another public event for the last night of the film portion, with the Decemberists and Gomez headlining the concert. Crossroads, the network's party to bridge the film and music segments of the festival, moved venues this year, to international lounge chain Pangae. Before the party, though, IFC plans to boost interest in a festival screening of its new locally filmed documentary, New World Order, with an agressive stunt this afternoon. Staffers will parade the film's star, conspiracy theorist and radio host Alex Jones, around town in an vehicle outfitted with a bull horn audio system and film signage. MORE >>

Playboy, IFC, South by Southwest, The Fader, Filter, Blender, Rolling Stone, Red Bull

THE SCOUT 06.26.07 10:14 AM

Music Industry Pros Share Their Favorite New Bands

The Bravery
Photo: Courtesy of the William Morris Agency

We asked four people who book acts for music magazines to recommend their favorite new groups for events.

Beth Jacobson is publicity director for Rolling Stone and helps select artists for the magazine’s concert series: “We recently had the Bravery perform at a Rolling Stone Live event at the Hard Rock in Times Square. They’re the type of band that plays a lot of underground shows. In fact, the night before our event, they had done two back-to-back unannounced, free shows at Arlene’s Grocery on the Lower East Side.... They’ve got an ’80s revival,new-wave aesthetic, so fashion events, tech events—they played the Apple Store in SoHo—would be a good fit.” (Event performances cost between $40,000 and $150,000; contact the William Morris Agency: 310.859.4375.) MORE >>

Rolling Stone, Filter, The Fader, Spin

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