| EVENT REPORT 02.13.09 9:00 AM |
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Before Fashion Week, Men's Style Mags Vie for Attention
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 | GQ's fashion show setup
Photo: David Prutting/Patrick McMullan |
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The magazine world has always been a competitive place, but with dozens of titles being axed and newsstand sales declining, rivalry between publications is now even more pronounced. And it's in this climate—coupled with shrinking event budgets—that advertisers turn into event sponsors, then integrated marketing partners. That much was evident at Wednesday night's events for Esquire and GQ, separate affairs held simultaneously six blocks apart in Midtown.
For Hearst's Esquire, the evening reception at Touch in Times Square was to commemorate fashion director Nick Sullivan's five years at the mag, the new March issue, and cover boy Clive Owen. Over at Rockefeller Center's 620 Loft & Garden, the night showcased the six finalists of GQ's second annual Best New Menswear Designers in America, as featured in the February issue. Each effort was different—music, cars, and a Scotch tasting at one, versus a presentation-style fashion show at another—but targeted a similar crowd of fashion industry folks, just two days before the official start of Mercedes-Benz Fashion Week.
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Esquire, GQ, Condé Nast, Hearst, Council of Fashion Designers of America, Ford, William Grant & Sons, Levi's, Bloomingdale's |
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| NEWS 10.31.08 11:34 AM |
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GQ, Glamour, The Washington Post, and The New York Times Celebrate Election Night
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Election night is fast approaching, and there's no shortage of viewing parties, panel discussions, and patriotic cocktails planned for the big night. Here's a smattering of some of the most notable events on deck in New York on November 4:
Glamour and GQ, along with Harvey Weinstein and Georgette Mosbacher, are throwing a private, invitation-only party produced by Wise & Company. Producers didn't divulge the location of the 350-guest event, but we hear they'll be reveling at Public House.
"We chose somewhere in Midtown to make it easily accessible for all guests. We also wanted to find a great space where everyone can be together the entire time without any areas sectioned off," said producer Dina Shapiro Wise, president of Wise & Company. "We also needed to find a space with enough screens to project coverage from various networks. We plan on showing eight different channels of coverage and needed a location that could accommodate for that," added Jennifer Peters, Glamour's director of special events.
For the bipartisan mix of New York social figures, press, and business people, the event will also feature Barack Obama and John McCain collectibles like buttons and playing cards.
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Election '08, The New York Times, The Washington Post, Slate Magazine, Glamour, GQ, Condé Nast, 92nd Street Y, MTV, Viacom, New York Young Republicans, Planned Parenthood |
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| EVENT REPORT 04.28.08 4:02 PM |
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New Slate of Coachella Party Hosts Increases Nighttime Offerings
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 | Anthem magazine's Coachella pool party
Photo: BizBash |
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FROM INDIO, CALIF. Since the Coachella Valley Music and Arts Festival, which wrapped yesterday after a three-day run at the Empire Polo Field in Indio, dependably reinvents itself every year, it's perhaps not a surprise that the brands that host piggybacking parties in the desert also change and evolve.
DKNY Jeans, which set up a multiday pool party at a luxury home last year, sat out this year's go round, as did Hugo Boss. "It's just hard to find the right house very close to the fields," said Hugo Boss Fashions' New York-based vice president of marketing and PR, Katja Douedari, who oversaw Boss's event series in 2007. "Loved the Mod Resort last year, but it's a long drive. And if you can't do it right, then better not do it all." (Nevertheless, Douedari made the trip out to the desert for some non-work-related fun.)
So what brands did have the strongest presence in 2008?
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Coachella, GQ, Anthem Magazine, Gap, Etnies, T-Mobile, Sidekick, Condé Nast, Heineken, Newcastle, Belvedere Vodka, The Fader, Boost Mobile, Le Sportsac, Levi's, Wet n Wild, Adidas, Jeremy Scott |
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| EVENT REPORT 09.21.07 1:26 PM |
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Kanye West Helps GQ Celebrate 50th Anniversary
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 | Kanye West performed a 45-minute set.
Photo: Joanna Totolici for BizBash |
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The magazine industry is a fickle business, so perhaps five decades in print deserves a little self-congratulation. That’s exactly what GQ did Tuesday night, with a no-holds-barred bash featuring a private concert with Kanye West at Chelsea’s Cedar Lake Center. The magazine enlisted KCD Worldwide to produce the party, whose 500 guests included Jay-Z, Beyoncé, Sean Combs, Cindy Crawford, LL Cool J, Diane Kruger, and Padma Lakshmi.
"We wanted to celebrate the past, present, and future of the magazine," said GQ creative director Jim Moore. "Looking back, we have such a cool history, and the old issues still say a lot about what men are wearing now. We incorporated that by including a modern projection that's never been seen before." Instead of a typical gallery retrospective of covers in the receiving room, thousands of images from the magazine's tenure shifted and pulsated on the walls to the beats of DJ Alec DeRuggiero's set. The installation was created by Core Audio Visual. The party itself was overseen by the magazine's event consultants, Wise & Company.
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GQ, Kanye West |
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| EVENT REPORT 09.10.07 4:46 PM |
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MTV VMA Parties Embrace Vegas Style
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 | Held at the Pearl Concert Theater in the Palms Hotel and Casino, the VMAs were more intimate this year, and shorter, coming in at a little over two hours.
Photo: Getty Images |
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FROM LAS VEGAS In hopes of revitalizing a franchise that has seen considerable drops in ratings and reputation in the past few years, MTV took its Video Music Awards to Las Vegas on Sunday for the first time since the awards’ 1984 inception.
With its own reputation as a glittering, all-night, no-holds-barred city, Las Vegas proved to be an appropriate milieu for the 72-plus-hour barrage of bashes related to the main event. And flush with new nightclubs, the city—which embraces its reputation for wild antics as much as the show does—provided plenty of party-ready locations.
During the show itself, MTV found that along with the celebrities, publicists, and marketers that followed its move to the desert came a series of gaffes. Although Britney Spears’s amateurish opening performance certainly got people talking, it was widely considered a bomb. Later, technical glitches and mic failures abounded.
Producers reinvented the show’s format, flipping between the ceremony in the new Pearl Concert Theater in the Palms hotel and live video snippets from a series of satellite concert-house party hybrids filmed throughout the property. (With the broadcast’s coverage of so much of the Palms’s space, viewers could hardly be blamed for thinking they were watching a two-hour commercial for the hotel.) One highlight of the proceedings was Chris Brown’s performance, which had the singer and his backup dancers leaping among the glowing circular platforms on the main floor of the Pearl.
Going on around the show was a weekend-long party lineup managed largely by New York- and Los Angeles-based planners and vendors—perhaps not surprisingly, given that many of the events’ hosts were magazines and brands based in those cities. The majority of event organizers relied on Las Vegas’s wealth of over-the-top, highly publicized new venues to impress guests, rather than use heavy production to make a big impact.
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MTV, MTV Video Music Awards, Rolling Stone, Maxim, GQ, Xbox, Samsung |
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| NEWS 09.06.07 12:18 PM |
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GQ Causes RSVP Ruckus in Georgetown
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 | GQ's "The 50 Most Powerful People in D.C." story.
Photo: Courtesy of GQ |
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FROM WASHINGTON
GQ is making its way into the uncharted waters of Washington next Monday with an event celebrating its inaugural "50 Most Powerful People in D.C." feature story, in its September issue. Held at Cafe Milano and hosted by GQ editor in chief Jim Nelson, the party has been dubbed by the Yeas & Nays columnists as "the hottest ticket of the early fall social calendar," attracting the likes of Tim Russert and Redskins owner Dan Snyder (both confirmed attendees).
The real question is whether the article's subjects (Condoleezza Rice, Harry Reid, and Robert Gates among them) will be present. When asked about D.C.'s notorious crashers—Y&N says the original guest list of 150 is way over—GQ director of publicity Dan Scheffey told us, "We're not going to let them crash." In the meantime, however, hopeful attendees have been swarming the event's PR outlet, Qorvis Communications, with the hopes of scoring an invitation.
Scheffey is working with Dina Wise of New York-based Wise & Company to produce the event, the highlight of which (in decor terms) will be a blowup of GQ's periodic table of powerful people—a visual for guests to "gawk and look at," Scheffey said. While the September issue first appeared last month, the soiree was scheduled for next week, because, according to Scheffey, "nobody is around in August." Cafe Milano was the destination of choice, as it's listed as a "Power Hangout" in the story. (It also made our list of power lunch spots.) —Courtney Thompson
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GQ, Crashers |
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