| EVENT REPORT 05.18.09 3:11 PM |
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People en Espanol Matches Magazine Theme to Venue
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 | Cucu Diamantes's surprise performance at People en Español's Los Mas Bellos party
Photo: Courtesy of People en Espanol |
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This year, for its 14th "Los 50 Más Bellos" event, People en Español shifted its focus from contemporary New York to old Hollywood. The Wednesday-night party, which marked the magazine's annual 50 most beautiful people issue, was held at Times Square's Art Deco Edison Ballroom, a move designed to highlight the motif of this year's issue, which showcases celebrities dressed as stars from the '30s and '40s.
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People en Espanol, Verizon Wireless, Sears, Garnier, Maybelline, Dominican Republic Ministry of Tourism |
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| EVENT REPORT 05.12.09 11:52 AM |
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Self Magazine Workout Event Returns to Central Park With New Tents, Repeat Visitors
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 | Flashdance moves in Central Park
Photo: John Minchillo for BizBash |
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No, those 6,000 women throwing synchronized punches and kicks in the park this weekend weren't preparing for battle—they were getting an afternoon's worth of branded exercise. Self magazine's Workout in the Park returned to Central Park's Rumsey Playfield on Saturday, with rows of new sponsor tents and a lower ticket price of $15 to please its many returning customers.
Now in its 16th year, the day of fitness makes stops in San Diego, New York, and Chicago each spring. And though there haven't been many dramatic changes from year to year, Self decided that 2009 was the time to revive the aesthetics—and lower the price by $5.
"In terms of our brand and our magazine's mission, now's the time to remind readers that while they might not be able to control what's going on in the economy, they can always control what they're doing with their body," said Self associate publisher of creative services Yung Moon. "By keeping this series fresh, we're saying to readers and advertisers that we're taking adventage of the strongest program we have and making it even stronger."
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Self Magazine, Ford, Garnier, Maybelline, Jillian Michaels |
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| EVENT REPORT 12.03.08 2:10 PM |
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Rock Hall of Fame Annex Opens With Carnival, Debbie Harry
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 | Rock & Roll Hall of Fame Annex opening
Photo: Alison Whittington for BizBash |
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Museum openings aren't typically rowdy affairs—at least in New York. But last night, to celebrate the opening of its new local outpost, the Rock & Roll Hall of Fame hosted a noisy, crowded party where guests snacked on funnel cakes, tagged bars with graffiti, and head-banged along to some rock 'n' roll tunes. Approximately 2,500 guests (double the expected turnout) toured the new Rock & Roll Hall of Fame Annex before heading upstairs to the main event, a fete produced by Relevent in collaboration with Running Subway Productions and Alison Brod Public Relations. Overseeing the affair for the foundation was Joel Peresman, president and C.E.O. of the Rock & Roll Hall of Fame Foundation.
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Rock and Roll Hall of Fame Foundation, Garnier, Maybelline, Jack Daniels, Citi, Best Buy, Gibson, Kohler, Continental Airlines, Sony, Rolling Stone |
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| EVENT REPORT 11.07.08 4:27 PM |
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Lucky's Shopping Event Returns With Charity Boutique, More Shoppers
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 | Lucky Shops
Photo: BizBash |
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Those eyeing the economic impact on the retail industry may note that consumer spending is down, but the hundreds attending Lucky magazine's Lucky Shops this weekend indicate otherwise. Back again for a fifth year, the publication's annual consumer shopping event at the Metropolitan Pavilion begins today, and this year features more than 70 clothing, beauty, accessories, and home brands selling wares at up to 70 percent off retail prices.
After an impressive turnout at the V.I.P. preview party on Thursday—guests included 30 Rock's Katrina Bowden and various Gossip Girl stars Leighton Meester, Jessica Szohr, and Kelly Rutherford—and more than double the ticket sales of 2007, the three-day consumer show looks to exceed expectations for this year.
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Lucky Magazine, Condé Nast, Robin Hood Foundation, Benefit Cosmetics, Nintendo, American Express, Chevy, Garnier |
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| EVENT REPORT 09.22.08 1:29 PM |
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With Billy Idol at Disney Hall, ET Emmy Bash Draws Swelled, Celeb-Heavy Crowd
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 | Billy Idol at Entertainment Tonight's party
Photo: Alex Berliner/BerlinerStudio/BEImages |
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FROM LOS ANGELES
If it ain't broke, don't fix it. That was essentially the philosophy adopted by Entertainment Tonight and The Insider's communications vice president, Lisa Summers Haas, who plans ET's annual Emmy party, sponsored by People. After moving the party last year to the venerable Frank Gehry-designed Walt Disney Concert Hall downtown, Summers Haas took stock of the event's success, and its ever-growing importance on the Emmy-night scene, and decided to keep the party exactly where it was for last night's incarnation—minutes from the award show's new venue, the Nokia Theatre.
"Last year, we were nervous. We were the first party to go downtown, and would anybody want to go downtown?" said Summers Haas. "Lucky for us, the event turned out to be fantastic. The Disney Hall formula worked—everything fell into place, so it was a no-brainer this year." Another bonus of the unmistakable-from-above Disney Hall: "ET and The Insider executive producer Linda Bell Blue wants something visually beautiful on the show." A chopper overhead captures the party's red carpet and bold logo gobos for TV.
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Emmys, ET, People Magazine, Billy Idol, Cole Haan, Maybelline, Garnier |
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| NEWS 06.25.07 10:14 AM |
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New York Reporter Reveals Must-Hear Summer Song
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How's this for a backhanded compliment? "We've rarely seen product whoring as skillfully integrated with event design as it was at last night's Entertainment Weekly 'Must List' party." That's New York magazine party reporter Jada Yuan, who also observed this nugget: "Garnier Fructis was in charge of the margaritas, which not only looked like shampoo but kind of tasted like it, too."
Yuan found the celebrity turnout "borderline D-list," noting, "When the girls from Us don't know who's coming down the line, you know it's bad." But—and if you're inviting the writer any time soon, take note—Yuan clearly relished one aspect of the evening: Rihanna's "hot" performance of the "best song ever." Call it one more reason to put "Umbrella" on the DJ's playlist this summer.
Our report from the event is here.
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Entertainment Weekly, New York Magazine, Garnier |
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| EVENT REPORT 06.22.07 2:49 PM |
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Entertainment Weekly Throws Summer-Inspired Must List Celebration
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 | Sponsor Garnier's summery branded seating area.
Photo: BizBash |
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Most people probably feel that summer has long since arrived, but the season only technically began last night. Entertainment Weekly seized the opportunity to toast its annual "Must List" of the best of the summer's pop-culture offerings with a bash celebrating the season.
The magazine's biggest client-entertaining event of the year in New York, the party welcomed 800 ad clients, publicists, and editorial and photo staffers for an evening of drinks and dancing and a performance by pop singer Rihanna (whose song "Umbrella," currently number one on the Billboard pop charts, is arguably a strong early contender to be the song of the summer).
David Stark's design showcased the brands of presenting sponsors Diet Coke and Garnier as well as the Discovery Channel and Cheaptickets, using lighting, lounges, sculpture, and myriad icons of the season.
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Entertainment Weekly, Diet Coke, Garnier, Cheaptickets, Discovery Channel |
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| EVENT REPORT 05.30.07 12:06 PM |
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Sponsors Get Prime Spots at People en Español Party
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 | Much like its placement in the issue, Hyundai received plenty of attention, with a two-car display on the red carpet.
Photo: Courtesy of Matthew David Events |
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Despite heavy rain, close to 900 people turned up for People en Español's annual "Los 50 Más Bellos" fete at Splashlight Studios on Wednesday, May 16. Out of the thunderstorm, attendees found a clean space (not too far removed from the venue's main purpose as a photo studio) with minimal decorative elements and large sections devoted to the evening's sponsors. Cara Gorman, associate director of event marketing for People en Español, hired Matthew David Events to produce a look that emulated the first-class lounges found in airports and would provide an appropriate setting to incorporate liquor, cosmetics, technology, and automotive brands.
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People en Espanol, Hyundai, Verizon Wireless, Johnnie Walker, Maybelline, Garnier, American Airlines, Selling Sponsorships |
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