| EVENT REPORT 02.20.09 4:38 PM |
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Mindful of Public Perception, Oscar Gift Suites Increase Charity Focus
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 | An outdoor bar at GBK's suite at the SLS Hotel
Photo: BizBash |
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FROM LOS ANGELES
It's not entirely a new thing for gift suites surrounding big award shows to align themselves with charities. But what's new this Oscar season in Los Angeles is the extent of the suites' focus on (and publicity about) their philanthropic connections—perhaps an effort to ease the perception of celebrity gluttony in the midst of the difficult economic times.
High above Beverly Hills at a private residence, Hachette Filipacchi Media's Haven suite setup began Wednesday and continues through today. By night, the venue is featuring a series of events from studio parties to fashion shows, and by day, the property features spa services like manicures and cellulite-reducing procedures, as well as product gifting. The Creative Coalition and Warren-Tricomi are joining forces with celebrities in attendance to tape public service announcements for the Creative Coalition's "It Starts with the Arts" campaign, a program supporting the arts that will appear in print and broadcast.
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RELATED TOPICS
Oscars, Award Season, Gift Suites, OPI, American Laser Centers, Chrysalis, Creative Coalition, Warren-Tricomi, RevitaLash, Milus, Hachette Filipacchi |
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| NEWS 08.05.08 4:37 PM |
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Metropolitan Home Partners With Showtime on Show House
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 | Metropolitan Home's Showtime House
Photo: Courtesy of Lauren Muss/Corcoran and Wendy Maitland/Brown Harris Stevens |
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The Metropolitan Home house—a pop-up intended to showcase interior design brands—will open its doors in the fall, and for this year's iteration (last year the promotion was in Los Angeles), the magazine has joined forces with Showtime Networks. Taking over a privately owned five-story townhouse in Gramercy Park, the shelter magazine and the cable network will open the Metropolitan Home Showtime House on September 9. Creating the environments inside are seven designers—including Vicente Wolf, Jamie Drake, and Laura Kirar—who will take inspiration from the network's shows to furnish and decorate each room.
Like Delta Airline's Sky360 lounge, the house will be offered for private events in the evening starting from September 12 and running until October 24.
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Metropolitan Home, Showtime, Happy Hearts Fund, Hachette Filipacchi, Pop-Ups |
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| EVENT REPORT 09.14.07 12:40 PM |
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Henri Bendel Celebrates a Century of Signature Stripes
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 | Bendel's custom brown-and-white dresses.
Photo: Mia Mala McDonald for BizBash |
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On Tuesday night, upscale retailer Henri Bendel threw a big birthday bash. Complimentary cocktails flowed, a band played, and designers such as Alice & Olivia and Anna Sui created one-of-a-kind dresses as part of the celebration. But the guest of honor had no comment regarding all of the fuss. Forgivable behavior, considering the feted party was, um, a stripe motif.
You see, 2007 marks the 100th year of Bendel’s signature brown-and-white stripes, and 300 guests, including editors, designers, employees of Hachette Filipacchi Media (a cosponsor), store vendors, and friends of the retailer gathered at the Highline Ballroom to mark the occasion.
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Henri Bendel, Hachette Filipacchi |
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| Q & A 09.11.07 1:51 PM |
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Silvestri and Manning Evolve Fashion-Show Series
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 | Al Silvestri and David Manning
Photos: Courtesy of Al Silvestri, Courtesy of David Manning |
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In 2004, David Manning, executive producer at LiveStyle Entertainment, and Al Silvestri, vice president and director of corporate marketing and creative services for Hachette Filipacchi Media, founded StyleLounge, an alternative site for Fashion Week shows. Rebranded this season as Style360, the concept incorporates new partners and more sponsors at the Metropolitan Pavilion, as well as off-site events. Style360 held its launch party on Sunday night, and its shows run through Wednesday.
Tell me more about the name change.
David Manning: There has been a lot of proliferation of gifting lounges, and we didn’t want people to misperceive [our events]. It’s not about lounging around—it’s a full-energy fashion showcase with a lot of integrated media. It’s about creating opportunities for consumers to come in and not just members of the industry.
Al Silvestri: When we first started [with StyleLounge], it was more of a loungelike environment where the nighttime events were important. The "360" part of this year’s program is about the 360 experience that really incorporates the retail, online, and other components. There’s a lot of moving parts.
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RELATED TOPICS
Fashion Week, Hachette Filipacchi, Elle, American Photo, Henri Bendel, Nikon |
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