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News Archive for Hamptons Social

Q & A 08.23.07 3:03 PM

Marketing Luxury: Behind the Scenes at the Pricey Hamptons Social Concerts

Lounging in luxury at the Hampton Social concert series.
Photo: Lensgirl

On the flips side of the free, hipster McCarren Park Pool concerts is this summer's Hampton Social series at the Ross School in East Hampton. Tickets for each of the five concerts—featuring Prince, Dave Matthews, Billy Joel, James Taylor, and, this Saturday, Tom Petty—cost $3,000 each. The price includes lounge seating, decor by Strategic Group, and food from celebrity chefs including Town's Geoffrey Zakarian, BBQ master Adam Perry Lang, and Top Chef season one winner Harold Dieterle. Magician David Blaine is also on hand for pre-concert entertainment. And no bathroom lines! The series was the brainchild of Joe Meli at Bulldog Entertainment Group, who says he is thrilled with the success of the series (despite negative reports of ticket sales in The New York Post). We recently emailed with Meli about the series and what luxury consumers want.

Talk about the moment you came up with the idea for the series.
I can’t say there was one moment when a light bulb went off in my head. I knew there was a need in the entertainment sector for luxury experiences and after successfully throwing a few private concerts for some of our clients, we decided to create an experience to offer to all of our clients and created Social.

Was your initial thought "brilliant" or "insane"?
I have to say since the beginning when we all thought this was a brilliant idea we’ve since thought it's pretty insane to pull off. But the concerts have surpassed any of our or our guests’ expectations. So it’s been worth the hard work.
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Hamptons Social, Luxury Marketing