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1. Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

2. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3. Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

4. Nintendo Launches New Mario Game With Look Back at Franchise History

5. Gap, Banana Republic, American Eagle Open Stores With Musical Performances

6. How Do You Make Staffers Feel Appreciated—at Little or No Cost?

7. 3 New Hotel Restaurants for Business Entertaining, Private Groups

8. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

9. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

10. Poll Results: Informal Nights Out Make Most Appropriate 2009 Holiday Parties

FROM LOS ANGELES

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

3 New Restaurants for Autumn Alfresco Dining

With Help From Lexus, Cedars-Sinai Gala Breaks Fund-Raising Record

FROM WASHINGTON

P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

8 New Venues for Washington Holiday Parties That Won't Break the Bank

MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

Award-Winning Washington Mixologist Offers Custom Cocktails and Classes

Birch & Barley: Neighborhood Restaurant Group's New Beer-Themed Venue With Private Dining

Long View Gallery: New Location in Warehouse Space for 400

News Archive for Harry Potter

EVENT REPORT 07.14.09 2:00 PM

Warner Brothers Conjures Wizard Shop for Merry Potter Premiere

Harry Potter premiere party's shop of tricks
Photo: Joe Fornabaio

Darker and more sinister than the previous installments, Harry Potter and the Half-Blood Prince has plenty of moody imagery. But unlike the spooky setting it created for last summer's Dark Knight event, Warner Brothers chose a more lighthearted approach to decor for the premiere party of the sixth Harry Potter film. On Thursday night, following the movie's screening at Clearview's Ziegfeld Cinema, Daniel Radcliffe, Emma Watson, Rupert Grint, and 400 other guests found themselves in a candy-colored shop at the American Museum of Natural History.

Eschewing the movie's somber scenes, the studio highlighted a happier moment—whimsical practical joke store Weasleys' Wizard Wheezes. To recreate the store's colorful, childish environment at the museum's Powerhouse and Arthur Ross terrace, Warner Brothers' vice president of special events Courtney Saylor, senior publicist Troy Williams, and manager of special events Amanda Lamb looked to Los Angeles-based event producer Wendy Creed. MORE >>

Harry Potter, Warner Brothers Pictures

THE SCOUT 12.27.07 11:46 AM

The Best Ideas of 2007 (Part Two)

Paint swatches as decor
Photo: BizBash

Here is the second half of our roundup of 2007's most memorable ideas. MORE >>

Ruinart, Bumble and Bumble, Reebok, Sundance Channel, Fashion Week, Jack Spade, Coachella, Harry Potter

COAST TO COAST 07.26.07 6:37 PM

Before the Big Launch, Potter Infiltrates Libraries Nationwide

The Knight Bus tour began in June at the Today show set in New York.
Photo: Clark Jones for Scholastic

The Harry Potter hype came to a boiling point last weekend, when the seventh and final installment of the book series, Harry Potter and the Deathly Hallows, became available. In preparation, Scholastic heightened anticipation levels across the country with a bus tour celebrating all things Potter during the seven weeks before the Deathly Hallows release date. Traveling to 37 libraries in 15 cities, the tour allowed fans to board what author J.K. Rowling describes as the “violently purple” Knight Bus (identical to the enchanted one that debuted in Harry Potter and the Prisoner of Azkaban) and record a video detailing their devotion to the ever-popular teenage sorcerer.

“We wanted to do an event centered around libraries, because they are community centers where everyone is welcome and the focus is reading,” said Rachel Coun, Scholastic’s director of marketing and Harry Potter brand director. “A big part of what we did in each city was get the kids and adults excited for the next installment, and for the series as a whole.” Prior to the tour kicking off, more than 325 million copies of the first six Potter installments had been sold, and the first four movies adapted from the books (the fifth debuted on July 12) had grossed more than $4 billion in box office sales. MORE >>

Scholastic, Harry Potter

NEWS 07.11.07 4:03 PM

Harry Potter Release Conjures Lots of Parties

While our West Coast bureau has a report from the premiere party for the latest Harry Potter movie—the first Potter premiere in Los Angeles—New York magazine has this look at how local bookstores and libraries are celebrating the release of the final Potter book on July 20. The biggest: The Union Square Barnes & Noble is expecting 5,000 people at its Midnight Madness countdown to the book's official release, while various other parties will lure book buyers with magicians and face painters.

Harry Potter, Barnes & Noble

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