| EVENT REPORT 02.13.09 9:00 AM |
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Before Fashion Week, Men's Style Mags Vie for Attention
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 | GQ's fashion show setup
Photo: David Prutting/Patrick McMullan |
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The magazine world has always been a competitive place, but with dozens of titles being axed and newsstand sales declining, rivalry between publications is now even more pronounced. And it's in this climate—coupled with shrinking event budgets—that advertisers turn into event sponsors, then integrated marketing partners. That much was evident at Wednesday night's events for Esquire and GQ, separate affairs held simultaneously six blocks apart in Midtown.
For Hearst's Esquire, the evening reception at Touch in Times Square was to commemorate fashion director Nick Sullivan's five years at the mag, the new March issue, and cover boy Clive Owen. Over at Rockefeller Center's 620 Loft & Garden, the night showcased the six finalists of GQ's second annual Best New Menswear Designers in America, as featured in the February issue. Each effort was different—music, cars, and a Scotch tasting at one, versus a presentation-style fashion show at another—but targeted a similar crowd of fashion industry folks, just two days before the official start of Mercedes-Benz Fashion Week.
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Esquire, GQ, Condé Nast, Hearst, Council of Fashion Designers of America, Ford, William Grant & Sons, Levi's, Bloomingdale's |
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| NEWS 12.09.08 8:00 AM |
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CB Richard Ellis and Hearst Corporation Host Holiday Party for Retailers
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Commercial realtor CB Richard Ellis and Hearst Corporation may not being throwing holiday parties for their respective employees this year, but that doesn’t mean they’ve forgotten to celebrate those who really matter during the economic downturn—potential clients. The New York Observer reported that the pair hosted a holiday event last night for retailers in town for the International Council of Shopping Centers’ national conference.
The publishing giant planned to open the doors to its Hearst Tower sky lobby from 6:00 to 8:00 p.m. for the expected crowd of 300, but there was just one catch: Guests had to tour the building’s vacant retail space before getting access to the party. Hearst and CB Richard Ellis, which markets the ground floor of Hearst Tower, hoped visiting representatives from retailers like Barneys New York, Anthropologie, and Chanel might take an interest in the storefronts that have yet to find tenants in the two years since the building opened. Then, maybe, they can do some celebrating of their own. —Michael O'Connell
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CB Richard Ellis, Hearst Corporation, Hearst, Corporate Holiday Parties |
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| NEWS 10.17.08 4:46 PM |
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Hearst Cancels 2008 Holiday Party
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New York magazine reported today that Hearst won’t hold its annual holiday party this year. The event, long held at Tavern on the Green, was cut back last year to a gathering in the atrium of the magazine publisher’s Eighth Avenue headquarters.
A representative could not be reached this afternoon, but an unnamed spokesperson told New York that she hopes "employees will understand our recent decision to forgo a company-wide holiday party this year." The news comes after the company closed CosmoGirl! earlier this month. —Michael O'Connell
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Hearst, Corporate Holiday Parties |
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| GUEST QUESTIONS 12.18.07 5:07 PM |
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Hearsties Say Holiday Party Trumps Last Year With Candy and Cupcakes
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 | Guests left with boxes of candy—and one even gave us his as a gift.
Photo: Alison Whittington for BizBash |
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It's corporate holiday party time, so we're heading out into the cold to ask employees what they think about their companies' bashes. (That's the point, right?)
As the holiday parties start to peter out, we made our final stop at Hearst's company-wide bash, which, like last year's, was held in the media conglomerate's shiny tower. Already prepped about the production, we peppered guests with questions about the candy bar, and what was happening on the 44th floor. Writers, editors, marketing managers, and even Hearst president Cathie Black said it was fun, and many agreed that the holiday flop of 2006 could now be forgiven. The sugar-happy guests had a lot to say about the theme, the food, and the photo booth.
“It was really nice, a good presentation. The theme, 'All that Glitters,' translated into wintry colors, icicles, and a six-foot-tall cupcake tower. It was a tasteful affair, and somehow stayed mellow. They did a great job with the space. The slide show was entertaining, and something else to look at and do. I had no problem with anything.”
—Editorial assistant, Cosmopolitan
“The view on the 44th floor was spectacular. Smart to have everyone up there for this.”
—Writer, SmartMoney
“I like it when I can hear people, and it was hard to hear people in there. It was pretty loud, and everything has a bluish tint, so you’re not quite sure what the food is, other than it’s blue. I’m not a fan of blue shrimp.”
—Sales employee, Town & Country
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Hearst, Corporate Holiday Parties |
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