| EVENT REPORT 09.23.09 3:38 PM |
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New Technology Partners Beef Up Bon Appétit and Esquire Pop-Ups
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 | Esquire's SoHo apartment Photo: Zach DeSart |
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Monday saw the return of two magazine pop-ups. The third incarnation of the Bon Appétit Supper Club & Café opened its doors at 11 a.m., and in the evening Esquire launched its seventh experiential living space, dubbed Esquire SoHo, with the after-party for Michael Moore's new documentary, Capitalism: A Love Story. In each case, a fresh location offered a change of pace for the pop-ups' look and new technology sponsors added interactive elements for guests.
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Bon Appétit, Condé Nast, Esquire, Hearst Corporation, LG Electronics USA, Buick Lacrosse, Macy's, Lufthansa, Diesel, Hugo Boss, Heineken, Pokerstars.net, Davidoff, Joyful Heart Foundation, Feeding America, Save the Children, VH1 Save the Music Foundation, Byrd Hoffman Watermill Foundation |
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| ASK BIZBASH 01.07.09 10:00 AM |
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Which Bands Are a Bargain?
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Hiring a great band in the tristate area isn’t hard—there are hundreds to choose from. But finding performers who will work within a small budget can be a bit more challenging. Here’s who planners recommend.
Heather Gere, director of special events for Citymeals-on-Wheels, has hired trombone player Noah Bless and his band, Noah Bless Music, to perform at the organization’s annual Chefs Tribute benefit for the past three years. Bless has played with Wynton Marsalis, Celia Cruz, and Lincoln Center’s Afro-Cuban jazz orchestra and is well versed in a wide range of music styles and has a roster of musicians he calls upon for events. “In addition to the musicians, they take care of the sound and audiovisual equipment. Overall the package costs us about 30 percent less than we have paid other outfits for band, sound, and AV in previous years,” Gere says. “And the fact that we are able to work directly with Noah rather than with a booking agent and save the cost of an agency fee helps a lot.”
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American Cancer Society, Citymeals-on-Wheels, Hearst Corporation |
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| NEWS 12.09.08 8:00 AM |
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CB Richard Ellis and Hearst Corporation Host Holiday Party for Retailers
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Commercial realtor CB Richard Ellis and Hearst Corporation may not being throwing holiday parties for their respective employees this year, but that doesn’t mean they’ve forgotten to celebrate those who really matter during the economic downturn—potential clients. The New York Observer reported that the pair hosted a holiday event last night for retailers in town for the International Council of Shopping Centers’ national conference.
The publishing giant planned to open the doors to its Hearst Tower sky lobby from 6:00 to 8:00 p.m. for the expected crowd of 300, but there was just one catch: Guests had to tour the building’s vacant retail space before getting access to the party. Hearst and CB Richard Ellis, which markets the ground floor of Hearst Tower, hoped visiting representatives from retailers like Barneys New York, Anthropologie, and Chanel might take an interest in the storefronts that have yet to find tenants in the two years since the building opened. Then, maybe, they can do some celebrating of their own. —Michael O'Connell
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CB Richard Ellis, Hearst Corporation, Hearst, Corporate Holiday Parties |
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| NEWS 11.04.08 5:24 PM |
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Ax Falls on ABC News, Viacom, Marc Jacobs Holiday Fetes, While News Corp. Parties On
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Dispatches from the great holiday party flush of 2008 continue. After word came last week that ABC News joined media groups like Hearst by dropping its annual bureau parties in New York, Los Angeles, and Washington, big celebrations for Marc Jacobs and Viacom officially fell off the schedule over the past 24 hours, while the rumored cancellation of the News Corps. party proved a bit of an overreaction.
In an email from Viacom heads Philippe Dauman and Tom Dooley published by Gawker, the duo took the release of the company’s third quarter results as an opportunity to drop the holiday-party bomb. The cancellation probably won’t upset too many staffers though: In lieu of divisional or corporate celebrations, Viacom staffers—at least those who are still around after this week’s anticipated round of layoffs—get an extra two days of vacation between December 22 and January 1.
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News Corp., ABC News, Viacom, Hearst Corporation, Corporate Holiday Parties, Marc Jacobs, Rodale |
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| EVENT REPORT 06.05.08 1:12 PM |
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Apollo Revisits Supper Club Format, Hides Sponsor Logos in Artwork
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 | Hall of Fame inductee Smokey Robinson Photo: Jessica Torossian for BizBash |
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The Apollo Theater Foundation seems to have no problem drawing numbers for its big annual fund-raiser—more than 1,000 people turned up at the historic Harlem theater for its spring benefit on Monday, and the not-for-profit raised an estimated $1.2 million. And while a crowd that large can squeeze into the Apollo Theater, making room for all those people in an adjacent tent for the after-party was more of a challenge.
Last year, the interior of the after-party tent was modeled after 1940s supper clubs, and this year, the event's designer, Scott Tucker of ISC Design Concepts, worked with a similar format, albeit leaving plenty of room for guests to move around. Keeping the palette simple, bronze drapes hid most of the tent's architectural components, while white furnishings and modest decor gave the illusion of space.
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RELATED TOPICS
Apollo Theater Foundation, Time Warner, American Airlines, Belvedere Vodka, Coca-Cola, Empire BlueCross BlueShield, Hearst Corporation, Skadden Arps Slate Meagher & Flom LLP & Affiliates, TV One, Verizon, W New York |
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