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1. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

2. Gap, Banana Republic, American Eagle Open Stores With Musical Performances

3. Nintendo Launches New Mario Game With Look Back at Franchise History

4. 3 New Hotel Restaurants for Business Entertaining, Private Groups

5. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

6. Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

7. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

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9. Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

10. Art Basel Preview: New Convention Center Layout, Giant Beach Structure for Audi

FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

FROM WASHINGTON

Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

Eldon Luxury Suites: Spacious Penthouses for Receptions

National Geographic Debuts Exhibit With Chinese Dragon, Tented Lounge

P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

8 New Venues for Washington Holiday Parties That Won't Break the Bank

MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

News Archive for Hennessy

EVENT REPORT 05.08.09 11:25 AM

Hennessy Reveals Black Cognac During Shadowy Night of Surprises

America's Best Dance Crew's the JabbaWockeeZ at Hennessy's Done Different party
Photo: Jeff Thomas

Amid considerable rain on Monday, Moët Hennessy USA debuted its new Hennessy Black cognac in a nightlife-inspired setting at 7 World Trade Center. Traditionally consumed in tamer environments (like your grandfather's study), cognac has a staid, conservative reputation that Hennessy is looking to reinvent with the mixable and shot-friendly Hennessy Black. Hence, the brand dubbed the party and its ensuing ad campaign, "Done Different."

"Everything we’re trying to do this evening is going to be different from what people have seen from us before," said Hennessy senior vice president of business Andy Glaser, adding that less production-heavy versions of the event are headed to eight additional markets this month. "This is a new cognac. The whole idea behind this event and this launch is that we're targeting an occasion where Hennessy hasn’t historically always played. When you think of cognac you think of quiet, contemplative situations. When you think of white spirits, they tend to be more hedonistic and active. So we’re trying to communicate this idea about Hennesy done different and cognac done different."

Upon spilling into the 49th-floor venue, the evening's 850 guests received that message loud and clear, as they were greeted by some 42 servers who doled out five juicy versions of Hennessy Black done "down" in a cocktail, or "up" in a shot. MORE >>

Hennessy, Hennessy Black, Moët Hennessey, JabbaWockeeZ

EVENT REPORT 10.17.08 4:59 PM

Hennessy Concert Brings Ne-Yo and Inflatable Decor to Gotham Hall

Gotham Hall's balloon ceiling
Photo: Shira Agmon/LensGirl Photos

The final stop of this year's Hennessy Artistry concert tour landed at Manhattan’s Gotham Hall on Wednesday night, ending a series of six shows across the country that kicked off in Los Angeles on September 17. A crowd of more than 1,000, including Ludacris, Rosie Perez, and Joshua Jackson, lined up for the hot ticket and bottomless cognac.

Having hopped from Capitale to Nikki Beach in 2007, this year found Hennessy moving to Gotham Hall—its third venue in just as many years. Producers at Strategic Group set up the stage in the former bank’s main hall, but to break up the space, a makeshift lounge area lined much of the rotunda’s perimeter. Black walls covered in framed LCD monitors severed the two areas, and an awning made of hundreds of metallic balloons gave the lounge its own ceiling. MORE >>

Hennessy, Hennessy Artistry, Ne-Yo, Leona Lewis, Fabolous

EVENT REPORT 05.22.08 2:37 PM

Maxim Dramatizes "Hot 100" Party's New York-to-L.A. Move

Maxim's "Hot 100" party
Photo: Dale Wilcox for BizBash

FROM LOS ANGELES Maxim is not a magazine known for doing things subtly or quietly. So when the pub took its “Hot 100” party—which celebrates 100 women recognized in the magazine’s June issue—from New York to Los Angeles, Alpha Media Group’s corporate events director, Amanda Civitello, made sure the move was purposeful and publicized, starting with a lenticular invitation that showed images of a palm tree juxtaposed with the Empire State Building. Then, there was last night’s party for close to 2,000 (according to security personnel estimates), which took over the New York street at Paramount Pictures. “I was in L.A. looking at venues, and when I went to Paramount, I was like, ‘This has to happen here. It’s the perfect place for it.’”

Why the move? “We wanted to change it up, and celebrity events are a lot easier to execute in L.A. because everyone’s here," Civitello said. "We knew we’d have access to the most important celebrities on the list. It’s something that the entertainment community gets really excited about.” MORE >>

Maxim, Maxim Hot 100, Alpha Media Group, Anheuser-Busch, Pontiac, Edge, Hennessy, Agent 99

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