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News Archive for Hervé Léger
EVENT REPORT   06.22.09 4:07 PM
The Whitney Aims for Whimsy at Art Party
A sprawling Chesterfield sofa at the Whitney Art Party
A sprawling Chesterfield sofa at the Whitney Art Party
Photo: Emily Gilbert for BizBash
Known for reeling in socialites, celebrities, models, and artists, the Whitney Museum of American Art did so once again during Wednesday's Art Party at Skylight, amid a much airier environment. Unlike the 2008 incarnation of the event, which paid tribute to longtime sponsor Max Azria's Hervé Léger bandage dresses with dark swaths of tightly wound fabric, this year's party had a lightness to it, evident in glowing bars and communal tables and leafy centerpieces.

"We were planning [this event] in February and March, it was a heavy time. Life in New York was heavy," said Bronson van Wyck of Van Wyck & Van Wyck, who co-produced the party with his colleague Lauren Koppel and Whitney senior manager of special events Sarah Milestone. "We wanted a party that, like art, could be a breath of fresh air. There was a sharpness to last year's event, and this was meant to be the opposite of that. We wanted to mark the beginning of summer." MORE >>

RELATED TOPICS Whitney Museum of American Art, BCBG Max Azria, Hervé Léger, Belvedere Vodka, 10 Cane Rum
EVENT REPORT   06.19.08 1:25 PM
Whitney Dresses Art Party With Hervé Léger-Inspired Bandages
The bandage design of the Whitney's party
The bandage design of the Whitney's party
Photo: Keith Sirchio for BizBash
As sponsor of the Whitney Museum of American Art's Art Party on Tuesday, designer Max Azria got plenty of publicity, with guests such as Tinsley Mortimer and Rachel Bilson photographed in his clothing. But the dresses weren't just on the girls. In imitation of Azria's subsidiary label Hervé Léger and its bandage dresses, the planning and production team covered the ceiling of Skylight with long fabric sashes. Working with Sarah Milestone, the museum's senior manager of special events, event design firm Van Wyck & Van Wyck also used projections from Bentley Meeker to tie into this idea. MORE >>

RELATED TOPICS Whitney Museum of American Art, BCBG Max Azria, Hervé Léger
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