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1. Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

2. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3. Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

4. Nintendo Launches New Mario Game With Look Back at Franchise History

5. Gap, Banana Republic, American Eagle Open Stores With Musical Performances

6. How Do You Make Staffers Feel Appreciated—at Little or No Cost?

7. 3 New Hotel Restaurants for Business Entertaining, Private Groups

8. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

9. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

10. Poll Results: Informal Nights Out Make Most Appropriate 2009 Holiday Parties

FROM LOS ANGELES

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

3 New Restaurants for Autumn Alfresco Dining

With Help From Lexus, Cedars-Sinai Gala Breaks Fund-Raising Record

FROM WASHINGTON

P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

8 New Venues for Washington Holiday Parties That Won't Break the Bank

MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

Award-Winning Washington Mixologist Offers Custom Cocktails and Classes

Birch & Barley: Neighborhood Restaurant Group's New Beer-Themed Venue With Private Dining

Long View Gallery: New Location in Warehouse Space for 400

News Archive for Hervé Léger

EVENT REPORT 06.22.09 4:07 PM

The Whitney Aims for Whimsy at Art Party

A sprawling Chesterfield sofa at the Whitney Art Party
Photo: Emily Gilbert for BizBash

Known for reeling in socialites, celebrities, models, and artists, the Whitney Museum of American Art did so once again during Wednesday's Art Party at Skylight, amid a much airier environment. Unlike the 2008 incarnation of the event, which paid tribute to longtime sponsor Max Azria's Hervé Léger bandage dresses with dark swaths of tightly wound fabric, this year's party had a lightness to it, evident in glowing bars and communal tables and leafy centerpieces.

"We were planning [this event] in February and March, it was a heavy time. Life in New York was heavy," said Bronson van Wyck of Van Wyck & Van Wyck, who co-produced the party with his colleague Lauren Koppel and Whitney senior manager of special events Sarah Milestone. "We wanted a party that, like art, could be a breath of fresh air. There was a sharpness to last year's event, and this was meant to be the opposite of that. We wanted to mark the beginning of summer." MORE >>

Whitney Museum of American Art, BCBG Max Azria, Hervé Léger, Belvedere Vodka, 10 Cane Rum

EVENT REPORT 06.19.08 1:25 PM

Whitney Dresses Art Party With Hervé Léger-Inspired Bandages

The bandage design of the Whitney's party
Photo: Keith Sirchio for BizBash

As sponsor of the Whitney Museum of American Art's Art Party on Tuesday, designer Max Azria got plenty of publicity, with guests such as Tinsley Mortimer and Rachel Bilson photographed in his clothing. But the dresses weren't just on the girls. In imitation of Azria's subsidiary label Hervé Léger and its bandage dresses, the planning and production team covered the ceiling of Skylight with long fabric sashes. Working with Sarah Milestone, the museum's senior manager of special events, event design firm Van Wyck & Van Wyck also used projections from Bentley Meeker to tie into this idea. MORE >>

Whitney Museum of American Art, BCBG Max Azria, Hervé Léger