| EVENT REPORT 09.10.09 11:52 AM |
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Paper Magazine Crafts Anniversary Decor From, Well, Paper
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 | Paper's paper-filled anniversary gala
Photo: 217 Design/Liz Brown |
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The sleepy days of summer are barely over, but already the fall event season is off to an energetic start. On Tuesday night, Paper magazine and Hewlett-Packard unofficially kicked off Fashion Week with a gala for 900 of their closest friends at the New York Public Library's Astor Hall. The late-night blowout, which marked 25 years since the launch of the magazine and Hewlett-Packard's first inkjet printer, also included performances by the Virgins, Queen Latifah, and Liza Minnelli.
For the motley crew of attendees—the downtown artsy crowd, designers like Betsey Johnson and Isaac Mizrahi, entertainers, and preppy types—Paper's inhouse team, led by director of events and promotions Nicky Balestrieri and vice president of creative services and marketing Drew Elliott, wanted to communicate the message of 25 years of paper and ink. With that in mind, organizers chose the city's largest institution for the printed word as the venue and littered the location with all things paper. In a tongue-in-cheek move, the decor also included a birthday motif with cake, hats, and other party supplies. And so that partner Hewlett-Packard wasn't left out of the event's visuals, the planning team also showcased the technology company's HP Photosmart Premium, a Web-enabled printer.
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Paper Magazine, Hewlett-Packard, Target, Absolut Vodka |
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| EVENT REPORT 12.09.08 2:59 PM |
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Details Partners With Meatpacking District for Second Holiday Block Party
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 | Details' hospitality hub on the roof of Hotel Gansevoort
Photo: Jessica Torossian for BizBash |
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Shopping events and pop-up shops aren't uncommon to the holiday season, but the Details Block Party wasn’t a typical ploy to sell gifts or burn money. For the second year in a row, the magazine created a veritable retail scavenger hunt in the meatpacking district. An estimated 6,000 readers, shoppers, and curious passersby showed up on Saturday to check out the magazine’s hospitality center and the deals at dozens of partnering stores and restaurants, including Ed Hardy, Helmut Lang, and Spice Market.
Details hosts dozens of shopping events every year. For the magazine, it’s the best way to bring sponsors and readers together. When the brand decided to hold a daylong holiday shopping event in New York last year, it looked to downtown’s growing retail heart. “Meatpacking was our first choice,” said Details publisher Steve DeLuca. “We wanted to tap into a cool part of New York where there are also restaurants and bars. That mix of retail and nightlife makes for more of an all-day experience.”
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Details magazine, Nautica, Cuervo, Svedka, Peroni, Hewlett-Packard |
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| EVENT REPORT 10.23.08 4:54 PM |
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Bon Appétit Gives Supper Club Pop-Up a New Look
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 | Bon Appétit's Supper Club and Café
Photo: Jessica Torossian for BizBash |
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Bon Appétit's culinary pop-up is back. The two-week supper club and café opened today and will run through Friday, October 31. Taking over the same location as it did last year—the Midtown site that once housed the Hard Rock Café—the marketing ploy from the Condé Nast magazine will be open to the public during the day and play host to private events at night.
This time around, the planning team, led by Bon Appétit executive director of creative services Terri Smith, enlisted the help of production and design firm Relevent to create a completely different look for the space. Hudson Yards Catering was brought in to coordinate the food preparation and provide staffing. Designed to feel like a retreat away from the hustle and bustle of Midtown, the interior design features organic and earthy elements like tree branches.
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Bon Appétit, Condé Nast, Pop-Ups, KitchenAid, Maybelline, Lladró, Hewlett-Packard, Swanson |
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| EVENT REPORT 04.02.08 3:44 PM |
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Diffa Showcases Big Tabletop Designs in Smaller Venue
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 | David Stark's dining environment for Benjamin Moore was made mostly out of paint swatches and paper.
Photo: Francine Daveta for BizBash |
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This year, Design Industries Foundation Fighting AIDS’s annual Dining by Design fund-raiser moved from its most recent home at the Waterfront to the downtown venue Skylight. The new location had a strong impact on the experience of walking through the showcase, which recruits a slate of designers and sponsors to build imaginative dining environments.
Compared with the Waterfront, with its exposed brick and steel beams (and the benefit's previous homes at the Hammerstein Ballroom and Roseland) Skylight's big white box provided a brighter, less distracting background for the designers' intensely layered creations. And the new site's smaller size necessitated a tighter collection of tables (cut down from more than 50 to 39) that made for a more focused—and more easily navigable—forum for locating trends and gathering ideas.
“It’s always a challenge to find a venue here, and for us, [Skylight is] a very user-friendly venue, with two load-in points—plus it’s a blank canvas for us; it’s a gallery,” said Diffa’s special events manager, Steven Williams. “It’s a little more exclusive because it’s smaller, and we have more sponsors this year.”
So, speaking of trends and ideas, how did the designers fill the new location?
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Diffa, Diffa Dining by Design, Architectural Digest, Benjamin Moore, Beringer, Domino Magazine, Gourmet magazine, Hewlett-Packard, Kravet, Nautica, New York Design Center, The New York Times, Skidmore Owings and Merrill, Stolichnaya Elit, Vivienne Tam |
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