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News Archive for History Channel
NEWS   05.20.09 4:01 PM
In the News: Celebrities Return to Washington Social Scene, Life Ball Draws 40,000
Vienna Swells During 2009 Life Ball: An estimated 40,000 people visited Vienna, Austria, over the weekend to take part in the 17th annual Life Ball, Europe's largest H.I.V./AIDS charity event. The night ended up something of a combination between a black-tie benefit and Mardi Gras, with Bill Clinton and Eva Longoria Parker speaking to the crowd about social responsibility and Pamela Anderson and Katy Perry dressed as sea creatures in an ocean-themed runway show. Held at Vienna's town hall, the event also included a pool filled with more than 600,000 gallons of water, filled with dancers dressed as sea monsters, jellyfish, and mermaids. [NYT]

Obama Administration Keeps Celebrities in Washington: Obama's presidency has brought a resurgence of celebrities to Washington—and not just for big events like the inauguration and the White House Correspondents' Dinner. From official White House events to local campaign stumping for Virginia gubernatorial candidate Terry McAuliffe, celebrities including Will.i.am, James Earl Jones, and actor-turned-White House staffer Kal Penn have not been strangers to the town's social scene. Event planners in Washington should strongly consider beefing up their step-and-repeats. [Examiner] MORE >>

RELATED TOPICS Life Ball, Bill Clinton, Barack Obama, Will.i.am, Louis Vuitton, Richard Prince, Bravo, Gossip Girl, History Channel
NEWS   10.06.08 11:28 AM
History Channel Takes Over New York's First Ad-Covered Subway Train
History Channel's fully-wrapped train
History Channel's fully-wrapped train
Photo: Sam Chase/History
Some New York commuters got an eyeful of some genuinely unsubtle marketing Friday morning when the Metropolitan Transit Authority unveiled its first subway train completely covered in "full body wrap" advertisements—with every car, inside and out, showcasing the same promotion. The campaign for History Channel series Cities of the Underworld is the first of its kind, and the MTA says it won’t be the last.

Like many transit groups throughout the United States and the world, the MTA is turning more and more to ad sales to cover the mounting costs of refurbishments, expansions, and general operations. This push is evident in an increase from $38 million to $106 million in annual advertising revenue over the last decade, and the amount of space on the trains and stations covered in ads. The biggest efforts prior to today came from Cottonelle and HBO, which were two of the early brands to advertise using the entire interior of subway cars—seats included. MORE >>

RELATED TOPICS History Channel, Metropolitan Transit Authority, M.T.A., Cities of the Underworld
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