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1. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

2. Gap, Banana Republic, American Eagle Open Stores With Musical Performances

3. Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

4. Nintendo Launches New Mario Game With Look Back at Franchise History

5. 3 New Hotel Restaurants for Business Entertaining, Private Groups

6. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

7. Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

8. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

9. 8 Handy Gifts for Meeting Attendees

10. Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

FROM WASHINGTON

Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

Eldon Luxury Suites: Spacious Penthouses for Receptions

National Geographic Debuts Exhibit With Chinese Dragon, Tented Lounge

P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

8 New Venues for Washington Holiday Parties That Won't Break the Bank

MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

News Archive for Honda

Q & A 04.23.09 9:00 AM

New L.A. Marathon Creative Director Peter Abraham Is Overseeing the Race's Shift From Winter to Spring

L.A. Marathon creative director Peter Abraham

FROM LOS ANGELES As creative director of the Los Angeles Marathon, Peter Abraham is responsible for outreach, marketing, and conceiving the overall concept of the event—which is undergoing a complete overhaul ahead of the May 25 race. With the marathon under new ownership—LA Marathon LLC, formerly known as Going the Distance, now operates the race—it's Abraham's first go at overseeing the program.

This year's race will be run on Memorial Day, May 25, rather than President's Day, February 16. What was behind the date change?
We came in with new ownership, and we’ve really looked at every single aspect of the marathon. We’ve changed the course from last year: We went back to the loop route that starts in downtown, which was last run in 2006. It’s a very fast route, very popular with runners. MORE >>

L.A. Marathon, Going Green, Honda, Gatorade, Clif Bar, Emerald Nuts, New Performance Nutrition

EVENT REPORT 04.09.09 3:33 PM

Brands at Auto Show Emphasize Participation for Cautious Consumers

Press test-driving General Motors' Segway prototype
Photo: Roger Dong for BizBash

The 2009 New York International Auto Show kicked off two days of press previews yesterday at the Jacob K. Javits Center, and even though it’s not a particularly busy market for buying, dozens of brands are filling the pared-down displays with participatory elements to engage and educate consumers. Interactive elements, marketing partnerships, and unconventional spokespeople all punctuate this year's show.

Produced by the Greater New York Automobile Dealers Association and helmed by show director Candida Romanelli, this is the largest annual trade show in New York. More than one million attendees are expected to walk the show floor by the time it ends a 12-day run. Auto marketers look at every one of those million as consumers planning to purchase a new car within the next year, and market accordingly. MORE >>

New York International Auto Show, Chicago Auto Show, General Motors, Honda, Toyota, Transformers, BMW, Chevrolet