| EVENT REPORT 08.13.08 2:33 PM |
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Hyundai Visits Financial District With Slippery Test Drives
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 | Hyundai's slick test track
Photo: BizBash |
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To launch its first luxury brand, Genesis, Hyundai Motor Company set out on a 15-stop tour to give consumers a chance to go for a ride in one of the new vehicles. During the Manhattan leg of the tour last Friday at the Financial Community Day Festival, several hundred visitors to the Hyundai display rode shotgun while the cars skidded down a massive, automobile-sized Slip ‘n’ Slide.
Planning an experiential marketing campaign for the new model, which Hyundai is positioning as a more affordable alternative to cars like the Lexus ES, Cadillac CTS, and Chrysler 300, the company enlisted Jack Morton to produce a consumer tour. Its New York incarnation blocked off downtown’s Maiden Lane between Front and South streets for eight hours during the day, and curious passersby looking to take the cars for a spin had to settle for what can best be described as a small amusement park ride.
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Hyundai |
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| EVENT REPORT 03.26.08 5:56 PM |
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Car Brands Push Products With Not-So-Subtle Entertainment at Auto Show
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 | Hyundai's eye-catching entertainment
Photo: Chris Ross for BizBash |
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At the New York International Auto Show, an expo that crowds more than 1,000 vehicles and more than a million attendees into the Jacob K. Javits Convention Center every year, car makers are constantly vying for the spotlight. This year the most attention-grabbing marketing ploys seemed to be the loudest. Live game-show competitions, newscast-style entertainment, and noisy pyrotechnics piqued the curiosity of mobs of journalists and the public. Opening to the press last Wednesday, the show debuted new vehicles from more than 20 manufacturers and will run through Sunday.
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New York International Auto Show, Hyundai, Toyota, AutoTrader.com, Audi |
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| EVENT REPORT 05.30.07 12:06 PM |
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Sponsors Get Prime Spots at People en Español Party
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 | Much like its placement in the issue, Hyundai received plenty of attention, with a two-car display on the red carpet.
Photo: Courtesy of Matthew David Events |
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Despite heavy rain, close to 900 people turned up for People en Español's annual "Los 50 Más Bellos" fete at Splashlight Studios on Wednesday, May 16. Out of the thunderstorm, attendees found a clean space (not too far removed from the venue's main purpose as a photo studio) with minimal decorative elements and large sections devoted to the evening's sponsors. Cara Gorman, associate director of event marketing for People en Español, hired Matthew David Events to produce a look that emulated the first-class lounges found in airports and would provide an appropriate setting to incorporate liquor, cosmetics, technology, and automotive brands.
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People en Espanol, Hyundai, Verizon Wireless, Johnnie Walker, Maybelline, Garnier, American Airlines, Selling Sponsorships |
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