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1. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

2. Gap, Banana Republic, American Eagle Open Stores With Musical Performances

3. Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

4. Nintendo Launches New Mario Game With Look Back at Franchise History

5. 3 New Hotel Restaurants for Business Entertaining, Private Groups

6. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

7. Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

8. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

9. 8 Handy Gifts for Meeting Attendees

10. Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

FROM WASHINGTON

Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

Eldon Luxury Suites: Spacious Penthouses for Receptions

National Geographic Debuts Exhibit With Chinese Dragon, Tented Lounge

P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

8 New Venues for Washington Holiday Parties That Won't Break the Bank

MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

News Archive for Imitation Of Christ

EVENT INTELLIGENCE 04.11.08 10:30 AM

Building Buzz With Videos: IMG's Fashion Week Series

A model getting primped in one of IMG's behind-the-scenes Fashion Week videos.
Photo: Courtesy of IMG Fashion

This story is part of our series on building event buzz with online videos.

Not every successful online video is made by event attendees with handheld cameras. Marketers who realize the potential of Web video for enhancing an event experience are also producing professional, high-quality videos to complement their events.

In 2007, IMG Fashion launched a YouTube channel to display videos from Fashion Week events throughout the world. Each video is a one- to four-minute clip focused on a specific runway show, collection, or after-party, featuring interviews with designers and celebrity attendees. Produced and edited by IMG and Smashbox Studios, the videos capture both the glamour of the runway shows and the frenetic energy behind the scenes. MORE >>

Building Buzz With Online Videos, YouTube, IMG, IMG Fashion, Fashion Week, Imitation of Christ, American Express