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News Archive for Inc. Magazine

ASK BIZBASH 12.29.08 9:00 AM

What's a High-Tech Way to Gather Feedback?

Former Mansueto Ventures consumer marketing director Stephanie Rubin has conducted pre- and post-event surveys.
Photo: Courtesy of Stephanie Rubin

After the guests have gone home and the vendors have been paid, work often continues for planners gathering feedback on the logistics and programming of their events or meetings. Here are some software programs that survey attendees and compile responses.

For Lora Di Padova-Tannehill, director of scientific meetings for the American Society of Neuroradiology in Chicago, feedback is vital. An accrediting organization that determines future funding closely monitors the five executive-committee meetings and the 2,000-person convention she plans annually. “The evaluations of our programming need to validate that our education is providing improved quality of care to patients,” she says. Tannehill uses Web-based Survey Monkey to poll attendees on event logistics like housing, registration, food service, and venue selection. “The site is easy to develop and maintain responses and statistics for future use,” she says. “I like the features and versatility. I see it being used a lot more in the industry.” The site allows users to create surveys for free, with limits on the number of questions and responses allotted. A paid subscription with more options costs $19.95 per month. MORE >>

American Society of Neuroradiology, Inc. Magazine, Fast Company, Mansueto Ventures, JPMorgan Treasury Services