BizBash | Events * Meetings * Marketing * Style * Strategy * Ideas

OTHER MARKETS

GOOGLE TRANSLATE

OUR TRADE SHOWS & EVENTS

CALENDAR

JOBS

MOST POPULAR STORIES

1. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

2. Gap, Banana Republic, American Eagle Open Stores With Musical Performances

3. Nintendo Launches New Mario Game With Look Back at Franchise History

4. 3 New Hotel Restaurants for Business Entertaining, Private Groups

5. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

6. Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

7. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

8. 8 Handy Gifts for Meeting Attendees

9. Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

10. Art Basel Preview: New Convention Center Layout, Giant Beach Structure for Audi

FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

FROM WASHINGTON

Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

Eldon Luxury Suites: Spacious Penthouses for Receptions

National Geographic Debuts Exhibit With Chinese Dragon, Tented Lounge

P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

8 New Venues for Washington Holiday Parties That Won't Break the Bank

MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

News Archive for Jillian Michaels

EVENT REPORT 05.12.09 11:52 AM

Self Magazine Workout Event Returns to Central Park With New Tents, Repeat Visitors

Flashdance moves in Central Park
Photo: John Minchillo for BizBash

No, those 6,000 women throwing synchronized punches and kicks in the park this weekend weren't preparing for battle—they were getting an afternoon's worth of branded exercise. Self magazine's Workout in the Park returned to Central Park's Rumsey Playfield on Saturday, with rows of new sponsor tents and a lower ticket price of $15 to please its many returning customers.

Now in its 16th year, the day of fitness makes stops in San Diego, New York, and Chicago each spring. And though there haven't been many dramatic changes from year to year, Self decided that 2009 was the time to revive the aesthetics—and lower the price by $5.

"In terms of our brand and our magazine's mission, now's the time to remind readers that while they might not be able to control what's going on in the economy, they can always control what they're doing with their body," said Self associate publisher of creative services Yung Moon. "By keeping this series fresh, we're saying to readers and advertisers that we're taking adventage of the strongest program we have and making it even stronger." MORE >>

Self Magazine, Ford, Garnier, Maybelline, Jillian Michaels