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1. Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

2. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3. Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

4. Nintendo Launches New Mario Game With Look Back at Franchise History

5. Gap, Banana Republic, American Eagle Open Stores With Musical Performances

6. How Do You Make Staffers Feel Appreciated—at Little or No Cost?

7. 3 New Hotel Restaurants for Business Entertaining, Private Groups

8. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

9. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

10. Poll Results: Informal Nights Out Make Most Appropriate 2009 Holiday Parties

FROM LOS ANGELES

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

3 New Restaurants for Autumn Alfresco Dining

With Help From Lexus, Cedars-Sinai Gala Breaks Fund-Raising Record

FROM WASHINGTON

P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

8 New Venues for Washington Holiday Parties That Won't Break the Bank

MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

Award-Winning Washington Mixologist Offers Custom Cocktails and Classes

Birch & Barley: Neighborhood Restaurant Group's New Beer-Themed Venue With Private Dining

Long View Gallery: New Location in Warehouse Space for 400

News Archive for Jonathan Adler

EVENT REPORT 03.11.09 4:07 PM

For Barbie's 50th Anniversary, Mattel Makes Life-Size Malibu Dream House

Barbie's 50th birthday bash in Malibu
Photo: Line 8 Photography

FROM LOS ANGELES You might say that Mattel had an insta-theme for its Los Angeles bash for about 200 celebrating the iconic Barbie doll's 50th anniversary. Playing off the Malibu Dream House toy—a coveted accessory for the doll—organizers picked a real life beach house on Pacific Coast Highway and went wild with full-size incarnations of the doll's tiny treasures and pleasures. The date of the party, March 9, was the doll's actual birth—er—launch day at New York's Toy Fair 50 years ago.

Mattel's Lauren Dougherty—along with two other co-chairs of the marketing campaign, Liz Grampp and Brad Armistead—tapped Colin Cowie to plan the party and conjure the food and beverage ideas and Jonathan Adler to decorate the interior of the home. "Barbie is a reflection of fashion, pop culture, and aspiration, and that's really how we celebrated her for her 50th birthday," Dougherty said. "In many ways, the Malibu Dream House [party] was the quintessential moment [in the campaign] because she is a California girl—this was our big marquee moment." MORE >>

Barbie, Mattel, Jonathan Adler, Volkswagen, Fashion Week

EVENT REPORT 01.29.09 12:07 PM

Godiva Partners With Jonathan Adler to Boost Edible Promo

Godiva's chocolate-covered hotel suite
Photo: Emily Gilbert for BizBash

Consumer confidence may have hit a new low, but experiential marketers haven't given up yet. Less than two weeks ago, Godiva brought back its chocolate-themed lounge for In Style's Golden Globes after-party, and the company's latest bid for attention took place yesterday at the press unveiling of a chocolate-covered suite inside the Bryant Park Hotel. The candy-laden room—where the winner of Godiva's Valentine's Day competition will stay for a weekend—is a concept the company introduced last year. To beef up this latest effort, the chocolatier partnered with designer Jonathan Adler.

"For us the three days leading up to Valentine's Day are the biggest selling days of the year," said Godiva president and C.E.O. Jim Goldman. "Last year [the promotion] was a huge success, and when you have a huge success, you try to top it. Jonathan Adler brings it to the next level." MORE >>

Godiva, Jonathan Adler

THE SCOUT 02.08.08 3:23 PM

Planners Share Their Favorite Finds at the New York International Gift Fair

Domino's Michelle Rubel liked Jonathan Adler's new crocodile-patterned tray and accessories.
Photo: Jessica Torossian for BizBash

Earlier this week, we took three planners to this season's New York International Gift Fair, which wrapped up at the Javits Center on Wednesday, to search for corporate gifts suitable for their very different needs. They each picked three finds and shared their take on how they would present them to recipients. MORE >>

Domino Magazine, VH1 Save the Music, Bingham McCutchen LLP, Jonathan Adler, Marimekko

EVENT REPORT 10.19.07 2:09 PM

Cooper-Hewitt Decks Out Design Awards in Recycled Paper

The National Design Awards' recycled paper decor.
Photo: Alison Whittington for BizBash

At first glance, last night's eighth annual National Design Awards at the Cooper-Hewitt National Design Museum appeared to be your typical fancy affair, with festive chandeliers, elegant centerpieces, and a striking podium. But a closer look revealed that the evening’s decor had a less-than-glamorous origin: the recycling bin. Caroline Baumann, the museum’s deputy director, and Mei Mah, deputy director of education, worked with David Stark Design and Production to give this year’s gala an eco-friendly bent.

For a new take on what has become an increasingly common theme, Stark had museum employees (and his own staff) collect discarded paper over the past six months, ultimately amassing 6,000 pounds of the stuff. Stark's team shredded the paper and used the papier-mâché-like strands to create sculptural decorations for the dinner and award ceremony, which was held in a tent inside the museum’s Arthur Ross terrace and garden. “Our staff was extremely supportive and excited about the idea,” Baumann says. “While we normally recycle our paper, it was great to know that something that would normally be considered waste would be repurposed to create our beautiful gala decor." MORE >>

Target, Jonathan Adler, Isaac Mizrahi, Going Green

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