| EVENT REPORT 05.15.08 11:41 AM |
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Museum Opens Horse Exhibition With Derby-Style Preview
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 | Buglers at the American Museum of Natural History
Photo: AMNH/R. Mickens |
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The Kentucky Derby may have been two weeks ago, but that didn't stop the American Museum of Natural History from bringing a little Southern equestrian style to the Tuesday-night preview party for its newest exhibition, "The Horse." Approximately 600 guests attended the cocktail party, which featured bugle players, a mint julep bar, and, natch, horses. The museum's senior vice president of development and membership, Lynn Debow, and the development department planned the event, which thematically took its lead from the exhibition, a collection of artifacts that explores the history of the interactions between horses and humans. ("The Horse" opens to the public this Saturday, May 17.)
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RELATED TOPICS
American Museum of Natural History, Maker's Mark, Kentucky Derby |
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| EVENT REPORT 05.07.08 11:55 AM |
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Crown Royal, In Touch Host Friday-Night Derby Fetes in Louisville
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 | The Crown Royal Lounge
Photo: Playboy/James Trevenen |
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Several big-name brands showed up in Louisville over the weekend to host events surrounding the 134th running of the Kentucky Derby. Dubbed the Run for the Roses, the horse race has become a breeding ground for tabloid-friendly celebrities—and where celebrities go, endorsement-seeking brands follow. (Ubiquitous types like The Hills' Heidi Montag and Spencer Pratt, model Molly Sims, Entourage's Adrian Grenier, and former Miss USA Tara Conner were on the scene.)
"The Derby is one of our favorite events," said Hi-Fi Marketing Group partner Brian Gefter, who produced Friday's In Touch Weekly Parlor party with his partner Mike Satsky. "We do all of these parties around national event properties like Super Bowl, but the reason the Derby is appealing to us is that it’s very celebrity-driven but it’s less cluttered. There's a real chance to make a huge impact in an area where there aren’t as many events going on, as, say, the Super Bowl."
Playboy division vice president of creative services Donna Tavoso, who produced the Crown Royal Lounge on Friday night, said, "I think as more and more people realize that the Derby is a celebrity event and a great consumer event, they are drawn to the whole idea. It's not surprising that others want to throw a party [on the Friday night before the Derby]. That said, we know the level and quality of the party we throw, and we rest on that reputation."
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RELATED TOPICS
Kentucky Derby, Barnstable Brown Gala, Playboy, In Touch Weekly, Pama, ProFlowers, Crown Royal, Grey Goose |
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