| EVENT REPORT 12.17.08 2:20 PM |
|
Charity: Water Showcases Year of Growth at Third Annual Ball
|
 | Interactive exhibitions at Charity: Ball
Photo: Esther Havens/Parker Young |
|
Charity: Water, Scott Harrison’s upstart organization to bring clean wells to Africa and other impoverished nations, held its third annual Charity: Ball Monday night at Metropolitan Pavilion, with more than 1,500 guests in attendance. The Adrian Grenier-hosted event capped off a big year of new sponsors and partnerships for the charity and provided a financial jumping-off point for 2009.
Over the past year, Charity: Water added brands such as Miss Sixty, Wired, and Google to its growing roster of partners and held fund-raisers in New York, Los Angeles, and Denver. Monday’s ball served as an opportunity to reflect on that growth, with some of those initiatives on display at the party. One wall near the stage showcased Charity: Water’s recent programs with Saks Fifth Avenue, Brighton Collectibles, and Theory, and the money those partnerships helped raise.
MORE >>
RELATED TOPICS
Charity: Water, Saks Fifth Avenue, Brighton Collectibles, Theory, Kodak, Google, Wired, Miss Sixty |
 |
| EVENT INTELLIGENCE 10.03.06 12:00 AM |
|
Roundtable: How Sponsors Choose Events
|
Tom Crawford is director of partner marketing for a business unit of Motorola and was formerly thecompany’s director of corporate sponsorships/sports marketing, where he oversaw corporate sponsorship strategy and management of global programs. “All sponsorship proposals must be submitted to Motorola via our Web site, www.sponsorwise.com/motorola. I realize properties don’t necessarily like these filtering sites, but it is very important to use because the questions we ask are specific and relevant to our business. In general terms, Motorola would only consider sponsorships if they are broad in size and scope, if they demonstrate our product leadership or expertise in association with the property, and if the property represents the values and attributes of our brand. We are a large company with customers virtually in every market. We use programs of perceived value to our customers that can have impact or be replicated in many markets. Therefore, we rarely execute sponsorships that are too narrow—local fairs, festivals, or one-time, local market events.”
MORE >>
RELATED TOPICS
Selling Sponsorships, Motorola, Sprint, Courvoisier, Kodak, UPS |
|
 |
|
|
