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FROM WASHINGTON

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News Archive for MK Global

EVENT REPORT 06.18.08 3:33 PM

Street Signs Mark Stations (and Menus) at Citymeals Fund-Raiser

The crowded tent for Citymeal-on-Wheels
Photo: Jessica Torossian for BizBash

The Citymeals-on-Wheels Chef's Tribute benefit doesn't seem to have much luck with the weather. On Monday night—as at last year's incarnation—wet weather forced the event and guests indoors and under tents. Luckily, the signage for the stations became more than just a visual element: The tall signposts allowed guests to see the menu items and chefs' names over the crowds huddled under the tents at the Rockefeller Center rink.

The not-for-profit's annual summer event was dubbed "Crème de la Crème," and took on the look of a Parisian boulevard with plants dotted about and street-sign-inspired signage. Planned by the organization's director of special events, Heather Gere, the fund-raiser honored renowned French chefs such as Georges Blanc, Paul Bocuse, Gaston LeNôtre, Pierre Gagnaire, and André Soltner. U.S.-based chefs cooking for the crowd from stations in the sunken rink-level space included Jean Joho of Everest in Chicago, Gotham Bar and Grill's Alfred Portale, and David Myers of Comme Ça in Los Angeles. MORE >>

Citymeals-on-Wheels, Patina Restaurant Group, MK Global, Gourmet magazine, The M.O. & M.E. Hoffman Foundation, American Airlines, Fiji Water, MasterCard, Nespresso, Affinia Hotels