| NEWS 09.09.09 12:23 PM |
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In the News: Virtual Trade Shows Thrive, Industry Still Prefers Face-to-Face
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Rise in Virtual Trade Shows Predicted: A lengthy feature in the October issue of Wired highlights the many ways people and businesses are using technology to get satisfactory results with minimal budgets. One trend on the rise is virtual trade shows, where vendors send avatars into cyberspace to meet with potential clients and customers. It's not a new concept, but analysts expect 5,000 online expos in 2010, a 500 percent increase from 2009. [Wired]
Planners Still Favor Person-to-Person: Virtual trade shows, meetings, and conferences may be on the rise, but they are facing a bit of resistance from industry professionals. At the Hospitality Sales & Marketing Association International's recent Affordable Meetings National and Event Technology Expo, attendees in a poll said they used technology for marketing efforts and presentations but still avoided virtual meetings. Among the key conference elements they thought got lost in translation were spontaneous networking, identifying attendees, and a free and open dialogue between all parties. Many also noted that the available technologies still weren't up to snuff to hold a seamless virtual event. [Reuters]
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Virtual Meetings, Hospitality Sales & Marketing Association International, Oprah Winfrey, Lady Gaga, Fashion Week, Marc Jacobs, Givenchy, MTV Video Music Awards |
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| EVENT REPORT 05.06.09 11:53 AM |
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Costume Institute Gala Puts Models on the Red Carpet, in the Decor, and in El Morocco-Style Banquettes
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 | Dinner at the Costume Institute gala
Photo: Don Pollard/Metropolitan Museum of Art |
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The Metropolitan Museum of Art's Costume Institute gala returned Monday night, seemingly unfettered by the recession, previous reports of low ticket sales, and some last-minute tabloid drama inspired by the institute's latest exhibition, "The Model as Muse." The night drew a sold-out crowd of 650, including Victoria Beckham, Madonna, and Rihanna.
But it was the models who seemed to take up most of the spots on the red carpet this year. Co-chair Kate Moss arrived on the arm of honorary chair Marc Jacobs, and aside from a few absences—Stephanie Seymour and Naomi Campbell publicly boycotted the gala for the exhibition's exclusion of designer Azzedine Alaïa—the guest list featured most of the industry's biggest icons, including Cindy Crawford, Iman, and Twiggy.
Vogue special events director Stephanie Winston Wolkoff returned to produce the gala, planning over a period of nearly nine months with Met vice president for development and membership Nina Diefenbach, deputy chief development officer for events Kristin MacDonald, and deputy chief special events officer Ashley Potter Bruynes.
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Costume Institute, Costume Institute Gala, Metropolitan Museum of Art, Anna Wintour, Marc Jacobs, Kate Moss, Justin Timberlake |
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| NEWS 02.09.09 9:00 AM |
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On Tap for Fashion Week: Target to Preview McQueen Collection, Barbie to Show in the Tents
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 | Backstage at the Bryant Park tents
Photo: Keith Sirchio for BizBash |
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It won't be long before the tents move to Lincoln Center, but for now, Mercedes-Benz Fashion Week is staying put at Bryant Park, and the viewings of the fall/winter 2009 season begin Friday. Although there's been a great deal of news about designers pulling out of the runway shows and after-parties being downsized, there are still plenty of happenings for the week that will keep editors, buyers, and other fashion-focused types busy.
Likely to be number one on the list of crowded gatherings are Target's V.I.P. preview party on Friday night, followed by a two-day shopping event open to the public. Looking to drum up some excitement for its latest designer collection, the retailer is building Camden Market-style booths—think gritty plywood, graffiti, and chain-link fencing—inside SoHo's St. John's Center. Target has bagged English designer Alexander McQueen, whose line is dubbed McQ.
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Fashion Week, Mercedes-Benz, Target, Alexander McQueen, Marc Jacobs, Mattel, Barbie |
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| NEWS 11.24.08 12:46 PM |
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Luxury Brands Continuing With Parties—But Discretely
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Luxury brands are finally starting to feel the crunch of the current economic crisis, and though the first tangible effects seem to be dramatic cuts in advertising, parties might soon follow, The New York Times reported today.
According to MasterCard SpendingPulse, consumer spending on luxury items dropped 20.1 percent in October alone, making it the first month in 2008 that the industry started suffering like most others. Cost-cutting measures were quickly put into effect. Advertising pages for luxury brands in December magazines are down 22 percent from last year, and the recent cancellation of Marc Jacobs' lavish annual holiday party points to a trend that event marketing may soon head south too.
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Marc Jacobs, Vacheron Constantin |
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| NEWS 11.04.08 5:24 PM |
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Ax Falls on ABC News, Viacom, Marc Jacobs Holiday Fetes, While News Corp. Parties On
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Dispatches from the great holiday party flush of 2008 continue. After word came last week that ABC News joined media groups like Hearst by dropping its annual bureau parties in New York, Los Angeles, and Washington, big celebrations for Marc Jacobs and Viacom officially fell off the schedule over the past 24 hours, while the rumored cancellation of the News Corps. party proved a bit of an overreaction.
In an email from Viacom heads Philippe Dauman and Tom Dooley published by Gawker, the duo took the release of the company’s third quarter results as an opportunity to drop the holiday-party bomb. The cancellation probably won’t upset too many staffers though: In lieu of divisional or corporate celebrations, Viacom staffers—at least those who are still around after this week’s anticipated round of layoffs—get an extra two days of vacation between December 22 and January 1.
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News Corp., ABC News, Viacom, Hearst Corporation, Corporate Holiday Parties, Marc Jacobs, Rodale |
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| NEWS 10.30.08 12:53 PM |
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Costume Institute Exhibit and Gala Will Focus on Models
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A few details about next year's Metropolitan Museum of Art Costume Institute exhibition and opening gala emerged this week. WWD reported that "The Model as Muse: Embodying Fashion" will follow last year's superhero exhibit, and the subjects may closely resemble the gala's guest list.
The Costume Institute counts Iman, Gisele Bündchen, Twiggy, and Naomi Campbell on its long list of influential models who steered the course of fashion in the past 100 years. Images and video of them—along with other models, musicians, and actors—will be on display with the 70 selected looks. The exhibition opens May 6 and runs through August 9.
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Metropolitan Museum of Art, Costume Institute, Costume Institute Gala, Vogue, Anna Wintour, Marc Jacobs, Kate Moss, Justin Timberlake |
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| NEWS 10.15.08 11:22 AM |
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Marc Jacobs Bringing "Rock and Roll Circus" to the Rainbow Room
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Invitations to Marc Jacobs and Robert Duffy’s annual holiday party went out last week. The event always inspires lavish decor and even more extravagant costumes, so the chosen theme of “Rock and Roll Circus” should give producers and guests a lot to work with.
Returning for a second year at New York's Rainbow Room, WWD reports, the December 10 event will draw inspiration from the Rolling Stones, Yoko Ono, and Marianne Faithfull—and not Diesel, whose 30th anniversary party of the exact same name was held Saturday night. Previous themes have included “Venetian Carnivale Masquerade” and last year’s “Arabian Nights,” where Jacobs memorably spent the party dressed in a massive, furry camel toe costume. —Michael O'Connell
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Marc Jacobs |
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| NEWS 09.09.08 2:24 PM |
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Fashion Week Pics: Mirrors for Marc Jacobs, Live Music at Ports 1961
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 | Ports 1961's spring 2009 presentation
Photo: Bryan Bedder/Getty Images |
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Day four in the tents for Fashion Week brought in a couple of surprises—Diesel Black Gold put on a light-driven show with a backdrop of moving images reflected on the shiny surface of the runway. Later in the evening, Ports 1961 packed the Promenade section of the tent for a show that featured country rock music performed live by the Cowboy Junkies. The Lynne O'Neill-produced show also gave each guest a little knitting kit as a gift.
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Fashion Week, Diesel, Ports 1961, Marc Jacobs |
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