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2. Gap, Banana Republic, American Eagle Open Stores With Musical Performances

3. Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

4. Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

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7. 3 New Hotel Restaurants for Business Entertaining, Private Groups

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10. Poll Results: Informal Nights Out Make Most Appropriate 2009 Holiday Parties

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FROM WASHINGTON

Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

Eldon Luxury Suites: Spacious Penthouses for Receptions

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MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

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Café Milano Offers Corporate Catering

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News Archive for Marcal

EVENT REPORT 04.15.09 12:52 PM

A Two-Ton Roll of Toilet Paper in Times Square Promotes Recycled Products

Marcal's giant toilet paper roll
Photo: BizBash

"It's not every day you get a roll of toilet paper when walking through Manhattan," said MJ Jolda, senior vice president of marketing for Marcal, the New Jersey-based paper product company that gave away rolls on Tuesday afternoon. It's also not every day you see a two-ton roll of toilet paper in the middle of Times Square, which loomed behind the exec as she spoke.

A manufacturer of recycled paper products such as bath tissue (as the Marcal folks prefer to call it), paper towels, and napkins since 1950, Marcal recently relaunched its line under the new brand name Small Steps, which is an allusion to the idea that consumers can do their part to tackle larger issues like global warming and deforestation by choosing to buy recycled paper products. MORE >>

Marcal, Earth Day