| EVENT REPORT 06.16.09 3:20 PM |
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Friends of the High Line Toast Park Opening With Balloon-Filled Benefit
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 | Friends of the High Line's inflatable decor
Photo: Roger Dong for BizBash |
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Yesterday as the fashion set—designers, industry heavies like Fern Mallis, and celebrities—whiled away the night uptown at Alice Tully Hall for the Council of Fashion Designers of America Awards, another crowd descended on Pier Sixty for the Friends of the High Line summer benefit. The gala dinner, a fund-raiser now in its ninth year, represented a significant moment for the Friends of the High Line: Last Tuesday, the once-derelict elevated railroad in west Chelsea finally opened as a public park, the culmination of a decade worth of grass-roots campaigning.
To commemorate the occasion, the nonprofit honored board members Edward Norton and Lisa Marie and Philip Falcone and hosted a Calvin Klein Collection-sponsored after-party on the High Line itself, the first major event to be held in the park. For the 1,000 guests, including Danny DeVito, Parks Commissioner Adrian Benepe, Debbie Harry, and other local philanthropists, the organization's co-founders, Joshua David and Robert Hammond, looked to Desi Santiago to dress the Chelsea Piers space with appropriately celebratory decor. (Board member Bronson van Wyck had designed the event for the past eight years, but declined to return to that post this go-round. He is expected back next year.)
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RELATED TOPICS
Friends of the High Line, Calvin Klein Collection, Belvedere Vodka, Moët Hennessey |
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| EVENT REPORT 06.02.09 4:01 PM |
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Polo Classic Returns With British Royalty and Charity Tie-In
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 | Prince Harry's polo-playing appearance on Governors Island
Photo: John Minchillo for BizBash |
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Polo is not typically played within the bounds of New York City. In fact, until last year the horseback game hadn't been played here for more than 70 years. But on Saturday, on an open grassy area of Governors Island, Veuve Clicquot brought back its Manhattan Polo Classic, this time with Prince Harry playing. The third in line to the British throne ended his first official U.S. visit with an afternoon of polo at the event, which also raised funds for the American Friends of Sentebale, a charity he co-founded in 2006.
Drawing crowds by the thousands—from Governor David Paterson, LL Cool J, Chloe Sevigny, and Madonna to local and British press as well as members of the public—the daylong event coincided with the opening of Governors Island for the 2009 season. Starting with a champagne welcome and opening remarks from Moët Hennessy U.S.A. president and C.E.O. Mark Cornell, Prince Seeiso Bereng Seeiso of Lesotho, and Prince Harry, the festivities involved a formal luncheon for V.I.P.s, a flag procession, an hourlong match, and a half-time divot stomp, and culminated with a prize ceremony.
To plan, produce, manage, and coordinate all the logistics involved with the presence of two royals as well as the transportation of equipment, power generators, and polo ponies, the Moët Hennessy team of senior vice president of communications Andrée Corroon, senior brand manager Aisha Thompson, associate brand manager Hannah Castro, and director of media services Christina Monaco, brought on Leane Romeo and the team at Overland Entertainment Company.
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Veuve Clicquot, Moët Hennessey, Ralph Lauren Fragrances, American Friends of Sentebale, St. Regis New York, Piaget, Aston Martin |
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| EVENT REPORT 05.08.09 11:25 AM |
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Hennessy Reveals Black Cognac During Shadowy Night of Surprises
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 | America's Best Dance Crew's the JabbaWockeeZ at Hennessy's Done Different party
Photo: Jeff Thomas |
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Amid considerable rain on Monday, Moët Hennessy USA debuted its new Hennessy Black cognac in a nightlife-inspired setting at 7 World Trade Center. Traditionally consumed in tamer environments (like your grandfather's study), cognac has a staid, conservative reputation that Hennessy is looking to reinvent with the mixable and shot-friendly Hennessy Black. Hence, the brand dubbed the party and its ensuing ad campaign, "Done Different."
"Everything we’re trying to do this evening is going to be different from what people have seen from us before," said Hennessy senior vice president of business Andy Glaser, adding that less production-heavy versions of the event are headed to eight additional markets this month. "This is a new cognac. The whole idea behind this event and this launch is that we're targeting an occasion where Hennessy hasn’t historically always played. When you think of cognac you think of quiet, contemplative situations. When you think of white spirits, they tend to be more hedonistic and active. So we’re trying to communicate this idea about Hennesy done different and cognac done different."
Upon spilling into the 49th-floor venue, the evening's 850 guests received that message loud and clear, as they were greeted by some 42 servers who doled out five juicy versions of Hennessy Black done "down" in a cocktail, or "up" in a shot.
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Hennessy, Hennessy Black, Moët Hennessey, JabbaWockeeZ |
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| EVENT INTELLIGENCE 10.03.06 12:00 AM |
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Selling Sponsorships: How to Craft a Perfect Pitch
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Whether you’re looking for a company to completely underwrite a large technology conference, or simply asking for free booze for guests at an upcoming product launch, sponsorships are an increasingly prevalent part of events these days. It’s not hard to figure out why: Done right, sponsorships help all parties involved. They bring in cash for event hosts—offsetting costs for some, earning revenue for others— while serving as effective marketing channels for sponsors looking to target specific demographics in unique ways. So how do you get your hands on those dollars?
Do Your Homework
Before you ever put pen to paper (or fingers to keyboard) to craft a
proposal, make sure you know about the company you’re pitching.
“There’s a whole list of things to look at,” says Gregg Feistman, who teaches a class at Temple University in
Philadelphia on sponsorships and sponsorship marketing. “What kinds of
things have they sponsored in the past? What are the interests or
causes they support? What are their business goals?”
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RELATED TOPICS
Selling Sponsorships, Travel & Leisure magazine, More Magazine, Moët Hennessey |
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