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1. Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

2. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3. Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

4. Nintendo Launches New Mario Game With Look Back at Franchise History

5. Gap, Banana Republic, American Eagle Open Stores With Musical Performances

6. How Do You Make Staffers Feel Appreciated—at Little or No Cost?

7. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

8. 3 New Hotel Restaurants for Business Entertaining, Private Groups

9. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

10. Poll Results: Informal Nights Out Make Most Appropriate 2009 Holiday Parties

FROM LOS ANGELES

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

3 New Restaurants for Autumn Alfresco Dining

With Help From Lexus, Cedars-Sinai Gala Breaks Fund-Raising Record

FROM WASHINGTON

P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

8 New Venues for Washington Holiday Parties That Won't Break the Bank

MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

Award-Winning Washington Mixologist Offers Custom Cocktails and Classes

Birch & Barley: Neighborhood Restaurant Group's New Beer-Themed Venue With Private Dining

Long View Gallery: New Location in Warehouse Space for 400

News Archive for More Magazine

EVENT INTELLIGENCE 06.02.09 9:00 AM

Guerrilla Marketing Guide: Where to Stage Stunts in Six Cities

Tennis pros Venus Williams and Andy Murray stopping traffic in Miami
Photo: Getty Images

Chicago
Where to Go: One of the Windy City’s most iconic locales, the Daley Center, allows marketers to reach consumers—including the lunching masses—under the watchful eye of a 50-foot untitled Picasso sculpture. A few blocks northeast, and just outside the Loop, is Pioneer Court. The petite, extremely busy plaza sits where the Chicago River meets Michigan Avenue and sees most of the 40 million tourists who visit Chicago annually.
What It Takes: The Daley Center’s plaza is owned by MB Real Estate (312.603.7981), which prices permits individually. Pioneer Court is controlled by the Equitable Life Insurance Company and the Chicago Tribune Company, but any event using the streets around it would require permits from the City of Chicago (Office of Special Events, 312.744.0626). Months of red tape and a 28-page application packet might persuade you to go guerrilla instead.
Recent Stunt: When More put future first lady Michelle Obama on its October 2008 cover, the magazine deployed 100 readers to the streets around Pioneer Court to pose with issues—and it didn’t spend a penny on permits.
Who Can Help: Based in Chicago, Legacy Marketing Partners has earned a lot of attention from experiential campaigns like the Stoli Hotel and the mobile Burger King/NFL Challenge. MORE >>

Guerrilla Marketing, More Magazine, Sony, DirecTV, Budweiser, Ikea, Ikea, Sony Ericsson

EVENT REPORT 10.10.07 5:09 PM

More's Reinvention Convention Attracts a Surprising Sponsor

The upscale venue reflected the magazine's intended demographic.
Photo: Alison Whittington for BizBash

Taking readers beyond the page and into a physical space—and earning additional revenue—is very popular these days, as shown most recently by last week's Essence conference and the news that The Wall Street Journal is adding more conferences to its roster. To that trend, add More magazine's first-ever conference for its readers, the Reinvention Convention held on Tuesday at Pier Sixty.

Discussion of a conference began about two years ago, said More marketing director Julie Mahoney. "Our readers are so engaged with the magazine—we've gotten a huge reader response to the model search and the marathon," she said, referring to two of More's signature events. The theme for the inaugural conference was easy: Reinvention is a huge topic for the magazine.

Perhaps the biggest surprise of the day was sponsor Harley Davidson. The motorcycle maker has been trying to attract women for several years, and in talking with the magazine about an ad buy decided to sign on to the conference, where attendees could pose atop a 1200 Sportster or try on Harley clothing and accessories. In addition, the centerpieces at the luncheon were in Harley colors—orange roses set in black rocks. MORE >>

More Magazine, Harley-Davidson, Vibrel, Bobbi Brown, Sponsorships

EVENT INTELLIGENCE 10.04.06 12:00 AM

5 Tips for Working With Sponsorship Salespeople

1. Understand the Sales Cycle
Before you can successfully work with sales reps, whether they’re part of your own organization or employed by an agency hired to close sponsorship deals for you, it helps to understand the sales cycle and each step involved in closing a sale. “Knowing this is key to providing the right training, compensating the right behaviors, keeping reps focused on the right priorities, and designing the right communication systems to move the sale from one step to the next,” says Steve McClatchy, president of Alleer Training and Consulting in Malvern, Pennsylvania. McClatchy, who has worked with companies like Ikea and Microsoft, breaks the sales cycle down into six steps: marketing, where the market becomes aware of your product or services; appointment booking, where reps will go out into the marketplace to find appointments with people who have an interest; questioning, where they’ll determine what the potential client’s needs are; presentation, where they’ll present the solutions to those needs; overcoming objections; and delivering solutions. MORE >>

Selling Sponsorships, More Magazine, Billboard

EVENT INTELLIGENCE 10.03.06 12:00 AM

Selling Sponsorships: How to Craft a Perfect Pitch

Whether you’re looking for a company to completely underwrite a large technology conference, or simply asking for free booze for guests at an upcoming product launch, sponsorships are an increasingly prevalent part of events these days. It’s not hard to figure out why: Done right, sponsorships help all parties involved. They bring in cash for event hosts—offsetting costs for some, earning revenue for others— while serving as effective marketing channels for sponsors looking to target specific demographics in unique ways. So how do you get your hands on those dollars?

Do Your Homework
Before you ever put pen to paper (or fingers to keyboard) to craft a proposal, make sure you know about the company you’re pitching. “There’s a whole list of things to look at,” says Gregg Feistman, who teaches a class at Temple University in Philadelphia on sponsorships and sponsorship marketing. “What kinds of things have they sponsored in the past? What are the interests or causes they support? What are their business goals?”
MORE >>

Selling Sponsorships, Travel & Leisure magazine, More Magazine, Moët Hennessey

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