| EVENT REPORT 11.19.09 12:06 PM |
|
MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute
|
 | Burton-esque hedging around MoMA's bar
Photo: Jessica Torossian for BizBash |
|
Now in its second year, the Museum of Modern Art hosted its annual film benefit Tuesday night. The gala raised $800,000 for MoMA's department of film, honored director Tim Burton, and kicked off an exhibition of his work with decor inspired by more than two decades worth of movies.
A crowd of 240—including event co-chairs Johnny Depp and Helena Bonham Carter, as well as Danny DeVito, Brooke Shields, and Gabourey Sidibe—joined the director for cocktails, a short presentation, and dinner, before the museum lobby opened for a less exclusive after-party.
MORE >>
RELATED TOPICS
Museum of Modern Art, Museum of Modern Art Film Benefit, Tim Burton, Johnny Depp, Helena Bonham Carter |
 |
| NEWS 09.30.09 5:00 PM |
|
MoMA Junior Associates Put Artists Behind Turntables for New Event Series
|
 | Hercules and Love Affair DJ Andy Butler
Photo: Ryan Muir |
|
The Museum of Modern Art's Junior Associates, a group that curates programming for young patrons, were looking for a way to expand their audience. So when the artists they work with kept talking about music, they asked them to DJ a new series of dance parties dubbed MoMA MiXX.
"We organize a lot of events throughout the year, most are educational in nature," said Junior Associates manager Angela Goding. "But in all of these studio visits with artists, one thing that's emerged in the programming is that the subject so often turns to music."
MORE >>
RELATED TOPICS
Museum of Modern Art |
|
| EVENT REPORT 05.27.09 1:34 PM |
|
MoMA Strikes a Casual Tone With Cost-Conscious Changes to Garden Benefit
|
 | MoMA's Party in the Garden after-party
Photo: Roger Dong for BizBash |
|
The economic landscape has moved everyone to make adjustments, and Tuesday night's Party in the Garden benefit at the Museum of Modern Art showed that even stalwart institutions like MoMA aren't immune to the current financial climate. The museum cut both its expenses for the annual event and the price of tickets for the dinner and after-party. (Organizers reduced the ticket cost for the after-party from the previous year's rate of $250 to $100.)
"We felt [$250] was cost-prohibitive, and we wanted to include more people," said Nicholas Apps, MoMA's director of special programming and events. The strategy worked: The museum sold more than 1,000 tickets to the after-party, as compared to 550 in 2008.
MORE >>
RELATED TOPICS
Museum of Modern Art |
|
 |
|
| EVENT REPORT 03.09.09 11:22 AM |
|
MoMA Kicks Off Armory Show With Concert for 1,500
|
 | Gang Gang Dance at MoMA
Photo: BizBash |
|
A crowd of 1,500 migrated from a private preview of the 2009 Armory Show Wednesday night to a packed party on the first floor of the Museum of Modern Art. Benefiting MoMA and its sister institution P.S.1, a $100 ticket bought guests a tour of the show, an evening of drinks, a set from DJ Justin Miller, and a performance from beloved local act Gang Gang Dance.
This marked the eighth year the museum has partnered with the annual art show, and both parties were looking for a way to incorporate the museum as a venue. "MoMA has had a longstanding relationship with the Armory Show, and over the years we have grown and adapted to each other's needs," said the museum's associate director of special programming and events, Paola Zanzo-Sahl. "When we started talking about this year, we all realized that there was a void in the evening portion of the preview, how in the past people never came to MoMA as part of the event. We then put together a wish list of elements we wanted in the party, and the format of a DJ and band made the most sense. We also wanted to keep the ticket price low."
MORE >>
RELATED TOPICS
Armory Show, Museum of Modern Art, Gang Gang Dance |
|
| INFLUENCES 03.03.09 9:00 AM |
|
Talking to Doug Jaeger, the Adventurous Marketer Who Ticked Off MoMA Last Week
|
 | Doug Jaeger
Photo: Gary Sloan |
|
Last week Doug Jaeger teamed up with New York graffiti artist Poster Boy to reimagine a Museum of Modern Art marketing campaign he had helped conceptualize—but the ordeal didn't sit well with MoMA. Before all this, and Jaeger lost his position with the museum, we interviewed him for our next magazine issue. Here's what he had to say.
As founder, C.E.O., and creative director of New York-based branding and marketing firm TheHappyCorp and its offshoot LVHRD (pronounced “live hard”), Doug Jaeger generates unique ideas for events that explore new ways for people to interact and think creatively. Funded by a mix of sponsorship and ticket sales, his events include competitions that pit people from fields like fashion and architecture against each other and “cell phone lockdowns,” where guests either surrender their phones for the evening or rely solely on text messages to communicate. In March, an “un-conference” called WRK/PLY will explore the intersection of work and recreation. Jaeger is also the recently installed president of the Art Directors Club, and works with the Museum of Modern Art’s marketing advisory committee to help attract young, creative audiences to the museum.
You seem to do these events just for fun. What do guests take away from your events?
What we’re trying to do is inspire people by getting them connected to others in different fields. We’re trying to cultivate a cross-pollination between various disciplines in a way where one of those professions is showcased. The formula overall that we used to get where we are was to create competitions for people who were innovative in their fields, that got people who are the best at what they do to socialize; and from there, we built our audience.
MORE >>
RELATED TOPICS
Museum of Modern Art |
|
| EVENT REPORT 06.12.08 3:46 PM |
|
M.I.A. Takes MoMA's Party in the Garden by Storm, During a Storm
|
 | "Party" on a garden
Photo: Alison Whittington for BizBash |
|
For its 40th annual Party in the Garden on Tuesday night, the Museum of Modern Art brought in a lot of extra flora and an A-list lineup for more than 800 guests, who helped raise $2.5 million. The throngs who braved the nearly record-breaking temperatures and rain, and stayed late enough, received their reward with a DJ set by LCD Soundsystem and a rowdy performance by M.I.A.
The party may always take place in the Abby Aldrich Rockefeller Sculpture Garden, but this year’s outing made use of gardening in the decor. The dominant thread was grass, and its inspiration actually came from the artwork on the party’s initiation: Artist Ed Ruscha’s image of the word party mowed into a lawn prompted MoMA director of special programming and events Nicholas Apps to request that David Stark Design and Production re-create it near the party’s entrance. Photographers snapped guests like Claire Danes, Hugh Dancy, Diane Sawyer, and her husband, the night’s honoree, Mike Nichols, in front of the broad sod wall.
MORE >>
RELATED TOPICS
Museum of Modern Art, M.I.A. |
|
|
|
|
| TOP 100 EVENTS 02.29.08 3:22 PM |
|
New York's Top Benefits 2008
|
 | The Met's Costume Institute benefit
Photo: Joe Fornabaio |
|
1. The Metropolitan Museum of Art’s Costume Institute Benefit
“Superheroes: Fashion and Fantasy” will be the theme of this year’s most anticipated night for fashion and social types, presented by the Metropolitan Museum of Art and Vogue on May 5. The gala will celebrate the Met’s superhero fashion exhibit, with honorary chair Giorgio Armani joining co-chairs George Clooney, Julia Roberts, and Anna Wintour. The Met’s Nina Diefenboch, Ashley Potter, and Kristin McDonald will return to plan the event along with Vogue’s Stephanie Winston-Wolkoff.
MORE >>
RELATED TOPICS
New York's Top 100 Events, Robin Hood Foundation, American Ballet Theatre, Whitney Museum of American Art, Frick Collection, Metropolitan Opera, Museum of Modern Art, New York Public Library, Central Park Conservancy, Memorial Sloan-Kettering Cancer Center, Alvin Ailey American Dance Theater, New York Botanical Garden, New York City Ballet, Elizabeth Glaser Pediatric AIDS Foundation, Breast Cancer Research Foundation, Neue Galerie, New York City Opera, Municipal Art Society, Museum of the City of New York |
|
|
