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1. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

2. Gap, Banana Republic, American Eagle Open Stores With Musical Performances

3. Nintendo Launches New Mario Game With Look Back at Franchise History

4. 3 New Hotel Restaurants for Business Entertaining, Private Groups

5. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

6. Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

7. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

8. 8 Handy Gifts for Meeting Attendees

9. Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

10. Art Basel Preview: New Convention Center Layout, Giant Beach Structure for Audi

FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

FROM WASHINGTON

Obama's First State Dinner Calls on Marcus Samuelsson, Jennifer Hudson

Eldon Luxury Suites: Spacious Penthouses for Receptions

National Geographic Debuts Exhibit With Chinese Dragon, Tented Lounge

P.C.M.A. Honors Wardman Park, Fairmont at First Nighttime Annual Meeting

8 New Venues for Washington Holiday Parties That Won't Break the Bank

MSNBC and Rodale Fete Jeff Corwin's New Book and Documentary at the Occidental

Againn: A Modern Gastropub in Penn Quarter

Café Milano Offers Corporate Catering

More Photos From Fight Night/Knock Out Abuse: Stogies, Laser Shows, and a VW Bus Bar

Fight Night/Knock Out Abuse: Joan Jett for Men, Shirtless Hippies for Women

News Archive for Namco

EVENT REPORT 06.23.09 2:37 PM

Uniqlo Courts Gamers to Sell T-Shirts With Pac-Man Challenge

The Pac-Man labyrinth on the mezzanine floor
Photo: John Minchillo for BizBash

To promote its new Pac-Man-themed T-shirts and draw customers to its Soho flagship, Uniqlo hosted a competition last Friday night, pitting arcade-loving ambassadors from companies like Vice magazine and New York Comic Con against each other in a Pac-Man playoff.

The Japanese retailer releases a new collection tied to its homeland each year, but not all of the previous iterations have had the brand recognition of the popular game, which originated in Japan in 1980. So the company saw it as a promotion that could have the power to bring in a wide variety of customers. "We picked a less familiar Japanese game last year," said Uniqlo USA marketing manager Jean Shein, "but partnering with [game distributor] Namco just before Pac-Man's anniversary meant that we could really exploit the game's popularity with something that related to both our brands and products." MORE >>

Uniqlo, Pac-Man, Namco

EVENT REPORT 03.24.09 8:30 AM

More From South by Southwest: Playboy, Perez, and Rachael Ray Host Parties and Sponsors

Kanye West at Perez Hilton's One Night in Austin
Photo: Chad Wadsworth

FROM AUSTIN, TEXAS Plenty of brands and celebrities maintain a presence at South by Southwest each year without the commitment of a multiday, fully realized venue like Red Bull and The Fader. Playboy, Perez Hilton, and Rachael Ray all threw parties last week with the help of sponsors such as Jack Daniels, Dell Computers, and Rose’s Mojito.

Playboy's Rock the Rabbit party and Perez Hilton's One Night in Austin bash had people talking early in the week about the choice of venue. An old Safeway grocery store, which hadn't been used in years until the Obama campaign cleaned it up for its Austin headquarters, saw its SXSW debut as the home of both events. Playboy and local producers C3 Presents filled the space with Jack Daniels bars, a video gaming station for Namco's Afro Samurai, and a hot-ticket performance by Jane's Addiction at its Thursday party.

On Saturday night, Perez Hilton worked with New York's BMF Media, which produces the blogger's ongoing concert series, and Los Angeles-based Entertainment Fusion Group and Austin's Giant Noise to install a Dell "playground" in the venue he filled with acts such as the Indigo Girls, Ladyhawke, Solange, and the week's second suprise from Kanye West. MORE >>

Playboy, Jack Daniels, Namco, Perez Hilton, Dell, Rachael Ray, Rose's Mojitos