| EVENT REPORT 12.09.08 2:59 PM |
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Details Partners With Meatpacking District for Second Holiday Block Party
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 | Details' hospitality hub on the roof of Hotel Gansevoort
Photo: Jessica Torossian for BizBash |
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Shopping events and pop-up shops aren't uncommon to the holiday season, but the Details Block Party wasn’t a typical ploy to sell gifts or burn money. For the second year in a row, the magazine created a veritable retail scavenger hunt in the meatpacking district. An estimated 6,000 readers, shoppers, and curious passersby showed up on Saturday to check out the magazine’s hospitality center and the deals at dozens of partnering stores and restaurants, including Ed Hardy, Helmut Lang, and Spice Market.
Details hosts dozens of shopping events every year. For the magazine, it’s the best way to bring sponsors and readers together. When the brand decided to hold a daylong holiday shopping event in New York last year, it looked to downtown’s growing retail heart. “Meatpacking was our first choice,” said Details publisher Steve DeLuca. “We wanted to tap into a cool part of New York where there are also restaurants and bars. That mix of retail and nightlife makes for more of an all-day experience.”
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Details magazine, Nautica, Cuervo, Svedka, Peroni, Hewlett-Packard |
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| EVENT REPORT 04.21.08 1:36 PM |
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Condé Nast Traveler Hot List Party Grows, Gets More Interactive
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 | The Hot List event's packed room
Photo: BizBash |
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Every year Condé Nast Traveler draws hundreds of celebrities, advertisers, and journalists to its Hot List party, taking over the latest hotspot with a vast array of sponsors. This year's event, held Thursday night at Mansion (the club in the space that once housed Crobar), was no different—except it was bigger, with a larger guest list and more sponsors than ever. Hosted by the magazine’s editor in chief, Klara Glowczewska, and vice president and publisher Elizabeth H. Hughes, the 1,100 attendees (among them Adrien Brody, Ashlee Simpson, Delta Goodrem, and the San Diego Chargers’ Shawne Merriman) joined 13 sponsors including Qantas, Patron, Porsche, and the Mandarin Oriental.
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Condé Nast Traveler, Condé Nast, Mandarin Oriental, Mirage, Porsche, Qantas, Thailand, Cunard, Sheraton, Nautica, Stella Artois, Patron, Continental Airlines, Peru, Capricho |
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| EVENT REPORT 04.02.08 3:44 PM |
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Diffa Showcases Big Tabletop Designs in Smaller Venue
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 | David Stark's dining environment for Benjamin Moore was made mostly out of paint swatches and paper.
Photo: Francine Daveta for BizBash |
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This year, Design Industries Foundation Fighting AIDS’s annual Dining by Design fund-raiser moved from its most recent home at the Waterfront to the downtown venue Skylight. The new location had a strong impact on the experience of walking through the showcase, which recruits a slate of designers and sponsors to build imaginative dining environments.
Compared with the Waterfront, with its exposed brick and steel beams (and the benefit's previous homes at the Hammerstein Ballroom and Roseland) Skylight's big white box provided a brighter, less distracting background for the designers' intensely layered creations. And the new site's smaller size necessitated a tighter collection of tables (cut down from more than 50 to 39) that made for a more focused—and more easily navigable—forum for locating trends and gathering ideas.
“It’s always a challenge to find a venue here, and for us, [Skylight is] a very user-friendly venue, with two load-in points—plus it’s a blank canvas for us; it’s a gallery,” said Diffa’s special events manager, Steven Williams. “It’s a little more exclusive because it’s smaller, and we have more sponsors this year.”
So, speaking of trends and ideas, how did the designers fill the new location?
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Diffa, Diffa Dining by Design, Architectural Digest, Benjamin Moore, Beringer, Domino Magazine, Gourmet magazine, Hewlett-Packard, Kravet, Nautica, New York Design Center, The New York Times, Skidmore Owings and Merrill, Stolichnaya Elit, Vivienne Tam |
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